A travel agency is a private retailer or public service that provides travel and tourism related services to the public on behalf of suppliers such as activities, airlines, car rentals, cruise lines
4. Ananash Travel:
familiar name in the travel and tourism sector of Bangladesh
an IATA accredited Travel Agency in Bangladesh.
centrally located in the hub of Banani commercial area, within close
proximity of major Airline offices in Dhaka
HISTORY
started their journey on 1st January, 2000, with fifteen
energetic people.
First they do their business on event management and
software developing. But after some years they
concentrate on travel related services.
5. Mission
demand and ensuring quality through Good Servicing Practice (GSP)
using extensive promotional activities to achieve the goal of monopolistic market
leader in travel and tourism sector and recreation sector.
Goal-
Incorporating latest technology and quality service to improve quality at all times.
Give adequate emphasis on public relation to build image.
To add at least one additional service in each year.
7. Product and Service Offering
Hotel reservation
Air Ticket
Visa assistance
Car Rental
Meeting Incentives Conference & Exhibition
8. Package facilities with Itinerary
Package
Domestic
Tourist
Short Trip Long Trip
International
Tourist
Short Trip LongTrip
9. Package Short trip in Dhaka:
Attractions:
1) National memorial at Savar.
2) Lalbagh fort
3) Bangabandhu memorial museum.
4) Muktijuddha museum
10. A Package with Itinerary
Dhaka – Cox’s bazaar- Saint Martin – Chera dip – Chittagong – Dhaka
Duration 5 days 4 nights
Attractions:
Cox’s bazaar beach
Himchari
Teknaf
Enani beach
Saint martin
Chera dip
Maheshkhali
11. Itinerary of a Package
Day-1
Dhaka to Chittagong
Day-2
Kaptai lake,Tribal
king’s
Palace,Buddhist
Temple
Day-3
Bandarban,Chimbuk
Hill
Day-4
Khagrachari
Day-5
Chittagong to Dhaka
12. Price per person for several packages
Amount in Taka
Tour no 1 person 2 person 3 person 4 person
Package-01 4200 7500 10000 12000
Package-02 4500 8000 11000 12500
Package-03 5000 9500 12000 14000
Package-04 5250 9750 12500 15000
14. SWOT Analysis
1.Strengths
Group image
Skilled manpower
Latest technology
Wider distribution network
2.Weekness
managerial problem
Low investment
Lack of employee training
3.Opportunities
Government support
Expansion of business
Joint venture with local and
international travel agency
4.Threats
Political unstability
Less interest to Foreigners
Emerging new Competitors
15.
16. Recommendation
Website should be informative
Branch number of travel agency should be increase.
Promotional Strategy new add such as tv advertising, youtube video
etc.
Decision making process should be decentralized
Skillful employee should be needed
Special service should be given to loyal customer