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2 use of information systems in tourism

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The aim of our study was to investigate the tourist information system: the example of the International Tourism Fair

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2 use of information systems in tourism

  1. 1. Luis Ochoa Siguencia PhD USE OF INFORMATION SYSTEMS IN TOURISM Conclusion: The way of information transmission about the offer is as important (if not more important,)as the same offer Research Tools: observations • purpose of the study, • subject of study, • the issues of research, • preparation of dispositions specifying what you need to pay attention to • rethinking the ways of behaving, • technical preparation (camera). The aim of our study was to investigate the tourist information system: the example of the International Tourism Fair Keywords: GLOBalnie 2016 , tourism fairs, Information, Internet Research and Innovation in Education Institute - 2016
  2. 2. The huge importance of information in tourism Tourism is one of the most successful sectors of the economy. Its wide range of different leisure activities, makes that everyone will find something for himself. In the Internet age it is hard to resist the temptation to check opinions and recommendations about travel services, which we want to use. Common access to the Internet, which is perfect and for some people the only source of information, gives unlimited possibilities of communication.
  3. 3. ELEMENTS OF INFORMATION SYSTEM IN TOURISM
  4. 4. Methods  Big Data,  Cloud computing ,  Social networking.
  5. 5. BIG DATA  affects the future of traveling,  brings potential benefits for travelers and for the companies by streamlining the decision-making processes,  uses a huge amount of not structured data,  provides more innovative products and services and allows for closer relationships with customers.
  6. 6. CLOUD COMPUTING  enables quick access to the infrastructure and useful solutions,  it is used among others by the airlines, that keeping high safety standards achieve the desired level of data processing,  cloud allows the travel companies to provide new products and services to market, and thereby enables to achieve a competitive advantage.
  7. 7. SOCIAL METWORKING  tourists base on information and opinions posted on Internet forums and social networks,  this is the endless source of knowledge both for travelers and for tourism enterprises,  we can find there questions and answers concerning the conditions of the hotel, popular restaurants, tourist attractions and the observations and experiences of the people who already visited the particular place,  they are often the main source of recommendations for tourists, and for the companies an excellent place to examine the preferences of tourists
  8. 8. GLOBalnie 2016 In order to check how theory translates into the practice, we went to the International Fair of Tourism, Spa, Sailing and Tourist Equipment Global 2016. Our research method was the observation whereby we got the research material in form of images
  9. 9. GLOBalnie 2016, they are… … International Fair of Tourism, Spa, Sailing and Tourist Equipment. The event was a business and a consumer in its charakter. It was the 22- nd edition, the third biggest in the country and also the largest in the southern Poland. The Fair took place at the International Congress Centre in Katowice, Korfantego Avenue.
  10. 10. The leading theme of the Fair The leading theme of 22-nd edition of the Fair were „family active tourism” and presentation of the offer „ whole the world under one roof”.
  11. 11. Organizers and Major Sponsors
  12. 12. What we have experienced…
  13. 13. During the fair, everyone could find something interesting, learn about the offers and take advantage of them. Methods of communication with the potential customers took on various forms. Each of them, starting with the free guides, tasting of local products or the opportunity to visit a luxury bus, found a certain group of recipients. It can therefore be concluded that the method of transmission of information about the offer is as important (if not more important) as the same offer.

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