2. Social Marketing Solutions
Facebook & Social Media
Integratedquot;
Social
Marketingquot;
Widget Ads & Applications
Campaignsquot;
engage customers
and prospects
through
distributed
Microsites & Mobile
content and
applications.
3. Using Facebook Ads + Applications to
Amplify Social Momentum
Facebook Page
Engagement Applications
Engage
Interact
Share
Targeted Impressions
Organic Impressions
• put content in context
• extend reach & response
• earn attention
• leverage relationships
• convert to interaction
• connect communities
4. Tostitos quot;Race to the Bowlquot; Campaign
A nationwide contest for the Fiesta
Bowl, run entirely inside a Facebook
Pagequot;
Contest submissions, integrated
with newsfeedquot;
to drive awareness
17,779 people became fans
39,477 unique visitors
597 wall posts
1098 entries with photos
>13MM social impressions
generated through sharing and
newsfeeds
6. Lessons learned from 20+ Social
Marketing Campaigns
Make sure your content is compellingquot;
(don't be boring)
Think of it as a program, not a project.quot;
(plan for some ongoing management)
Focus on creating social momentum:
Be naturally noisy (newsfeeds, notifications, etc.)
Empower everyone as an evangelist (easy sharing)
Know your influencers (and get their attention)