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TWEET|SHOP|WIN	

Premiere March 2014
THE CHALLENGE:	

webcitygirls//, led by Lynn Ponder, started with the goal to educate, inspire, empower, and
entertain wom...
#SocialSalon Online Event Premiere Case Study
#SocialSalon Online Event Premiere Case Study
#SocialSalon Online Event Premiere Case Study
#SocialSalon Online Event Premiere Case Study
#SocialSalon Online Event Premiere Case Study
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#SocialSalon Online Event Premiere Case Study

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#SocialSalon Online Event Premiere Case Study

  1. 1. TWEET|SHOP|WIN Premiere March 2014
  2. 2. THE CHALLENGE: webcitygirls//, led by Lynn Ponder, started with the goal to educate, inspire, empower, and entertain women.They have built a huge following and have created volumes of online content by connecting their followers with the most exciting events and personalities in the entertainment world.   webcitygirls// contacted Nestivity with a challenge shared by many brands all over the world: how to effectively leverage their social media following into a monetization strategy.Their objective was to increase engagement and facilitate direct online sales in a way that would inform their audience and establish them as an innovative and trustworthy source to find the latest and greatest beauty product and technologies along with exclusive access to concerts and events.

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