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Social Fresh EAST 2013: Adam Kmiec
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Social Fresh EAST 2013: Adam Kmiec

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Transcript

  • 1. Building AnInsights DrivenSocial MediaOrganization
  • 2. #SocialFresh@adamkmiec#insightsmatter
  • 3. GoodMorning
  • 4. 1,862,421
  • 5. *Disclaimer
  • 6. $4.00 $8.00 $30.00
  • 7. Social Media@ ScaleIs Hard
  • 8. InsightsCome FromSignals
  • 9. InsightsInformDecisions
  • 10. It’s What YouDo WithThose SignalsThat Matters
  • 11. We AreData Rich &Insight Poor
  • 12. The StrengthOf SignalsHas Changed
  • 13. Bacon TheirCategory Share
  • 14. A ChangeWe Needed
  • 15. Bacon TheirCategory Share
  • 16. Strategy Community Content ManagementInsights
  • 17. Where Are They Finding It?Do They Like The Packaging?Do They Like The Product?How Are They Using It?
  • 18. Daily Action PointsWeekly Insight ReviewsMonthly KPI Analysis
  • 19. This IsIterative
  • 20. Set Yourself Up For Success• Insights > Opinions• Know What You’ll Do With The Insights• Garbage In = Garbage Out• Re-Think How You Value Signals• Trust The Data...Let It Lead Your Gut• People > Software• The Answers Aren’t In A Book