Social Fresh EAST 2013: Adam Kmiec
Upcoming SlideShare
Loading in...5
×
 

Social Fresh EAST 2013: Adam Kmiec

on

  • 1,320 views

 

Statistics

Views

Total Views
1,320
Views on SlideShare
1,320
Embed Views
0

Actions

Likes
3
Downloads
15
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Fresh EAST 2013: Adam Kmiec Social Fresh EAST 2013: Adam Kmiec Presentation Transcript

    • Building AnInsights DrivenSocial MediaOrganization
    • #SocialFresh@adamkmiec#insightsmatter
    • GoodMorning
    • 1,862,421
    • *Disclaimer
    • $4.00 $8.00 $30.00
    • Social Media@ ScaleIs Hard
    • InsightsCome FromSignals
    • InsightsInformDecisions
    • It’s What YouDo WithThose SignalsThat Matters
    • We AreData Rich &Insight Poor
    • The StrengthOf SignalsHas Changed
    • Bacon TheirCategory Share
    • A ChangeWe Needed
    • Bacon TheirCategory Share
    • Strategy Community Content ManagementInsights
    • Where Are They Finding It?Do They Like The Packaging?Do They Like The Product?How Are They Using It?
    • Daily Action PointsWeekly Insight ReviewsMonthly KPI Analysis
    • This IsIterative
    • Set Yourself Up For Success• Insights > Opinions• Know What You’ll Do With The Insights• Garbage In = Garbage Out• Re-Think How You Value Signals• Trust The Data...Let It Lead Your Gut• People > Software• The Answers Aren’t In A Book