Social Fresh EAST 2013: Adam Kmiec
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Social Fresh EAST 2013: Adam Kmiec

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Social Fresh EAST 2013: Adam Kmiec Social Fresh EAST 2013: Adam Kmiec Presentation Transcript

  • Building AnInsights DrivenSocial MediaOrganization
  • #SocialFresh@adamkmiec#insightsmatter
  • GoodMorning
  • 1,862,421
  • *Disclaimer
  • $4.00 $8.00 $30.00
  • Social Media@ ScaleIs Hard
  • InsightsCome FromSignals
  • InsightsInformDecisions
  • It’s What YouDo WithThose SignalsThat Matters
  • We AreData Rich &Insight Poor
  • The StrengthOf SignalsHas Changed
  • Bacon TheirCategory Share
  • A ChangeWe Needed
  • Bacon TheirCategory Share
  • Strategy Community Content ManagementInsights
  • Where Are They Finding It?Do They Like The Packaging?Do They Like The Product?How Are They Using It?
  • Daily Action PointsWeekly Insight ReviewsMonthly KPI Analysis
  • This IsIterative
  • Set Yourself Up For Success• Insights > Opinions• Know What You’ll Do With The Insights• Garbage In = Garbage Out• Re-Think How You Value Signals• Trust The Data...Let It Lead Your Gut• People > Software• The Answers Aren’t In A Book