Social Fresh EAST 2013: Adam Kmiec

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Social Fresh EAST 2013: Adam Kmiec

  1. 1. Building AnInsights DrivenSocial MediaOrganization
  2. 2. #SocialFresh@adamkmiec#insightsmatter
  3. 3. GoodMorning
  4. 4. 1,862,421
  5. 5. *Disclaimer
  6. 6. $4.00 $8.00 $30.00
  7. 7. Social Media@ ScaleIs Hard
  8. 8. InsightsCome FromSignals
  9. 9. InsightsInformDecisions
  10. 10. It’s What YouDo WithThose SignalsThat Matters
  11. 11. We AreData Rich &Insight Poor
  12. 12. The StrengthOf SignalsHas Changed
  13. 13. Bacon TheirCategory Share
  14. 14. A ChangeWe Needed
  15. 15. Bacon TheirCategory Share
  16. 16. Strategy Community Content ManagementInsights
  17. 17. Where Are They Finding It?Do They Like The Packaging?Do They Like The Product?How Are They Using It?
  18. 18. Daily Action PointsWeekly Insight ReviewsMonthly KPI Analysis
  19. 19. This IsIterative
  20. 20. Set Yourself Up For Success• Insights > Opinions• Know What You’ll Do With The Insights• Garbage In = Garbage Out• Re-Think How You Value Signals• Trust The Data...Let It Lead Your Gut• People > Software• The Answers Aren’t In A Book

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