Social Fresh EAST 2013: Adam Kmiec

Social Fresh Conference
Social Fresh ConferenceKeynote Speaker on Creativity and Digital Innovation, Writer, Entrepreneur
••
Building An Insights Driven Social Media Organization
#SocialFresh @adamkmiec #insightsmatter
Good Morning
Social Fresh EAST 2013: Adam Kmiec
Social Fresh EAST 2013: Adam Kmiec
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$4.00 $8.00 $30.00
Social Media @ Scale Is Hard
Social Fresh EAST 2013: Adam Kmiec
Insights Come From Signals
Insights Inform Decisions
It’s What You Do With Those Signals That Matters
Social Fresh EAST 2013: Adam Kmiec
We Are Data Rich & Insight Poor
The Strength Of Signals Has Changed
Social Fresh EAST 2013: Adam Kmiec
Social Fresh EAST 2013: Adam Kmiec
Bacon Their Category Share
Social Fresh EAST 2013: Adam Kmiec
Social Fresh EAST 2013: Adam Kmiec
Social Fresh EAST 2013: Adam Kmiec
A Change We Needed
Social Fresh EAST 2013: Adam Kmiec
Social Fresh EAST 2013: Adam Kmiec
Social Fresh EAST 2013: Adam Kmiec
Social Fresh EAST 2013: Adam Kmiec
Social Fresh EAST 2013: Adam Kmiec
Bacon Their Category Share
Social Fresh EAST 2013: Adam Kmiec
Strategy Community Content Management Insights
Social Fresh EAST 2013: Adam Kmiec
Social Fresh EAST 2013: Adam Kmiec
Social Fresh EAST 2013: Adam Kmiec
Where Are They Finding It? Do They Like The Packaging? Do They Like The Product? How Are They Using It?
Social Fresh EAST 2013: Adam Kmiec
Social Fresh EAST 2013: Adam Kmiec
Daily Action Points Weekly Insight Reviews Monthly KPI Analysis
This Is Iterative
Set Yourself Up For Success • Insights > Opinions • Know What You’ll Do With The Insights • Garbage In = Garbage Out • Re-Think How You Value Signals • Trust The Data...Let It Lead Your Gut • People > Software • The Answers Aren’t In A Book
Social Fresh EAST 2013: Adam Kmiec
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Social Fresh EAST 2013: Adam Kmiec

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