This document presents a digital strategy framework with four primary categories: Web, Social, Mobile, and Social Business. It lists common distribution channels within each category and emphasizes that content is the foundation for any digital strategy. The framework also notes that goals, audiences, resources, and messages should be considered when developing a digital strategy.

1.  This is context for the DS
Framework…
Digital  Each digital strategy should
encompass the four primary
Strategy categories (Web, Social,
Mobile & Social Business)
Framework  Within each category you will
find a starting list of
Developed by: distribution/share channels
S. Monique Terrell (Note – lists are not
exhaustive)
 Content is King! And, serves
as the foundation for any
*Note – I hope you find this digital strategy
framework helpful when  Finally, as with any strategy
thinking about developing you need to consider your
your digital strategy. goals, audiences, resources
and messages

2. Digital Strategy Framework
Web Social Mobile Social Business
Web Site Flickr Mobile App
UStream Yammer
Extranet Intranet Twitter Basecamp
SMS
Meetup Slideshare Tumblr Linkedin Mobile Web WiKi Groupsite
Landing Pages Facebook Mobile Optimization
YouTube BlogTalkRadio Moxie Tibbr
Eventbrite
eMail Instagram
Vimeo
Google+
Microsites
Content is the
foundation for any
digital strategy
Content

3.  Integrate
 Cross-link
Don’t Forget  Curate, and
Too…  Tell a Story
Most importantly don’t forget
too ask the question of “Why”.

4. About the Author
Monique Terrell
Senior social media and digital strategy leader with over ten years of
experience designing and executing strategies that maximize the
opportunities of evolving channels to most effectively target,
influence and motivate key audiences. Experience in agency, health
care, association and academic environments and across full range of
social media/digital spectrum. Exceptional at communicating
technology to non-tech audiences. creating digitally receptive
environments within organizations, aligning digital execution to
enhance realization of business objectives and team leadership.
Special expertise in key verticals of health care, higher education and
hospitality.
