My talk at Next10

2. 2

3. 3

4. 3

5. Mobile is...
4

6. Mobile is...
• Inexpensive
4

7. Mobile is...
• Inexpensive
• Always on
4

8. Mobile is...
• Inexpensive
• Always on
• Always with you
4

9. Mobile is...
• Inexpensive
• Always on
• Always with you
• Knows where you are
4

10. Mobile is...
• Inexpensive
• Always on
• Always with you
• Knows where you are
• Your companion
4

11. We use mobiles while we..
5

12. We use mobiles while we..
Talk on phone
Wait in line
Eat dinner
On a plane Talk to a friend
Business meeting On a train
Watch TV Driving (bad!)
Walk Watch a concert
5

14. Mobile is the fastest moving industry
in history, and the most important
for future consumer engagement.

15. Mobile Today

16. Mobile Today
• 5 billion mobile phone users in the world

17. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users

18. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps

19. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps
• iPhone users spend 30+ minutes PER DAY in
apps

20. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps
• iPhone users spend 30+ minutes PER DAY in
apps
• By 2013, more people will access internet from
mobile devices than computers

26. Why Apps?

27. Why Apps?

28. Why Apps?
• Focus on a brand

29. Why Apps?
• Focus on a brand
• Web is distracting

30. Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface

31. Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface
• More users are “searching” via apps
than web

33. What makes a great app?

34. What makes a great app? Design + Interaction

35. What makes a great app? Design + Interaction

36. What makes a great app? Great User-Experience

37. What makes a great app? Great User-Experience

38. What makes a great app? Great UI + Content

39. What makes a great app? Great UI + Content

40. What makes a great app? Utility

41. What makes a great app? Utility

42. What makes a great app? Native phone features

43. What makes a great app? Native phone features

44. Ashton Kutcher - A+ top videos - App exclusive
4.5M+ followers

45. Taryn Southern - Live TV Show in an App
8,000+ followers

46. Taylor Swift - Fan engagement
3M+ followers

47. Madonna - Contests

55. Thank you.
michael@mobileroadie
@msfd / @mobileroadie
http://road.ie/2b3wju