Asset-tagged
Miles Metcalfe @mmetcalfe — FOTE 2010
Technology has progressed to the point where a
  person who wishes to partake in the social, cultural,
   and political af...
At FOTE 2010 we are
    all optimists
Mobile, social and in the
         cloud
Mobile, social and in the
         cloud
• You don’t need to buy technology to build
  learning infrastructure
Mobile, social and in the
         cloud
• You don’t need to buy technology to build
  learning infrastructure
• Your stud...
Mobile, social and in the
         cloud
• You don’t need to buy technology to build
  learning infrastructure
• Your stud...
Welcome to “teh shiny”
Welcome to “teh                      shiny” *




* Your   milage may vary. Jet-packs are optional
Welcome to “teh                      shiny” *


• With your internet-connected computer in
  your pocket




* Your   mila...
Welcome to “teh                      shiny” *


• With your internet-connected computer in
  your pocket
• And an iPad to ...
Welcome to “teh                      shiny” *


• With your internet-connected computer in
    your pocket
• And an iPad t...
but
If you are not paying for it,
   you’re not the customer;
you’re the product being sold.


           blue_beatle
Why is the world’s
biggest ad trafficker in the
 mobile phone business?
Do no evil
Do no evil
• Street view and wireless sniffing
Do no evil
• Street view and wireless sniffing
  • An innocent mistake
Do no evil
• Street view and wireless sniffing
  • An innocent mistake
  • We all patent innocent mistakes
Do no evil
• Street view and wireless sniffing
  • An innocent mistake
  • We all patent innocent mistakes
• Google Buzz
Do no evil
• Street view and wireless sniffing
  • An innocent mistake
  • We all patent innocent mistakes
• Google Buzz
  ...
Do no evil
• Street view and wireless sniffing
  • An innocent mistake
  • We all patent innocent mistakes
• Google Buzz
  ...
Do no         evil *

• Street view and wireless sniffing
  • An innocent mistake
  • We all patent innocent mistakes
• Goo...
You are the target
You are the target
•   Your mobile phone knows where you are
You are the target
•   Your mobile phone knows where you are
•   So does your telco.
You are the target
•   Your mobile phone knows where you are
•   So does your telco.
    •   The phone’s software vendor (...
You are the target
•   Your mobile phone knows where you are
•   So does your telco.
    •   The phone’s software vendor (...
You are the target
•   Your mobile phone knows where you are
•   So does your telco.
    •   The phone’s software vendor (...
You are the target
•   Your mobile phone knows where you are
•   So does your telco.
    •   The phone’s software vendor (...
Because we can
Social software in
    education
Social software in
        education
• Because of “the kidz” or from teachers’
  enthusiasms?
Social software in
        education
• Because of “the kidz” or from teachers’
  enthusiasms?
• How many teenagers spontan...
Social software in
        education
• Because of “the kidz” or from teachers’
  enthusiasms?
• How many teenagers spontan...
Social software in
        education
• Because of “the kidz” or from teachers’
  enthusiasms?
• How many teenagers spontan...
Terms and conditions
Terms and conditions

• Who reads clickwrap?
Terms and conditions

• Who reads clickwrap?
• What is our critical response to services
  that turn consumers into produc...
Terms and conditions

• Who reads clickwrap?
• What is our critical response to services
  that turn consumers into produc...
Critical thinking
Critical thinking

• Public sector walled gardens
Critical thinking

• Public sector walled gardens
• Uncritical neophilia of the digerati
Critical thinking

• Public sector walled gardens
• Uncritical neophilia of the digerati
• Nay-sayers and enthusiasts in e...
Try this at home
Find a fresher
Find a fresher

• Familiarisation for freshers
 • Campus locations
 • Local areas of interest
• Crowd-source your content!
Field trips
Field trips

• Self-directed field trips
• Rich social media linking
• Competitive or game-like models
Location-based story-
       telling
Location-based story-
       telling

• Combine place with narrative
• Learners create their own stories in
  response to ...
Thanks!
Thanks!
Miles Metcalfe, Lat: 51.529305, Lon: -0.150504
Fote2010 - Asset Tagged
Fote2010 - Asset Tagged
Fote2010 - Asset Tagged
Fote2010 - Asset Tagged
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Fote2010 - Asset Tagged

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Geolocation, advertising and business - and the responsibilities of educators.

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  • Note: not picking on Google. Apple haven’t covered themselves with glory.
  • Note: not picking on Google. Apple haven’t covered themselves with glory.
  • Note: not picking on Google. Apple haven’t covered themselves with glory.
  • Note: not picking on Google. Apple haven’t covered themselves with glory.
  • Note: not picking on Google. Apple haven’t covered themselves with glory.
  • Note: not picking on Google. Apple haven’t covered themselves with glory.
  • Note: not picking on Google. Apple haven’t covered themselves with glory.
  • Note: not picking on Google. Apple haven’t covered themselves with glory.














  • Regulation “stifles innovation”
  • Regulation “stifles innovation”
  • Regulation “stifles innovation”
  • Note that EU regulators are paying attention when making the walled garden point
  • Note that EU regulators are paying attention when making the walled garden point
  • Note that EU regulators are paying attention when making the walled garden point
  • Note that the examples are based on using Foursquare
    Note that Foursquare has an exemplary privacy policy




  • Fote2010 - Asset Tagged

    1. 1. Asset-tagged Miles Metcalfe @mmetcalfe — FOTE 2010
    2. 2. Technology has progressed to the point where a person who wishes to partake in the social, cultural, and political affairs of our society has no realistic choice but to expose to others, if not to the public as a whole, a broad range of conduct and communications that would previously have been deemed unquestionably private. US magistrate judge, James Orenstein, 2010
    3. 3. At FOTE 2010 we are all optimists
    4. 4. Mobile, social and in the cloud
    5. 5. Mobile, social and in the cloud • You don’t need to buy technology to build learning infrastructure
    6. 6. Mobile, social and in the cloud • You don’t need to buy technology to build learning infrastructure • Your students will connect to learning anytime and anywhere with their mobiles
    7. 7. Mobile, social and in the cloud • You don’t need to buy technology to build learning infrastructure • Your students will connect to learning anytime and anywhere with their mobiles • Your teachers will use social software to engage learners in novel learning spaces
    8. 8. Welcome to “teh shiny”
    9. 9. Welcome to “teh shiny” * * Your milage may vary. Jet-packs are optional
    10. 10. Welcome to “teh shiny” * • With your internet-connected computer in your pocket * Your milage may vary. Jet-packs are optional
    11. 11. Welcome to “teh shiny” * • With your internet-connected computer in your pocket • And an iPad to rewrite the textbook of learning * Your milage may vary. Jet-packs are optional
    12. 12. Welcome to “teh shiny” * • With your internet-connected computer in your pocket • And an iPad to rewrite the textbook of learning • In the virtu-real(TM) learning space without boundaries * Your milage may vary. Jet-packs are optional
    13. 13. but
    14. 14. If you are not paying for it, you’re not the customer; you’re the product being sold. blue_beatle
    15. 15. Why is the world’s biggest ad trafficker in the mobile phone business?
    16. 16. Do no evil
    17. 17. Do no evil • Street view and wireless sniffing
    18. 18. Do no evil • Street view and wireless sniffing • An innocent mistake
    19. 19. Do no evil • Street view and wireless sniffing • An innocent mistake • We all patent innocent mistakes
    20. 20. Do no evil • Street view and wireless sniffing • An innocent mistake • We all patent innocent mistakes • Google Buzz
    21. 21. Do no evil • Street view and wireless sniffing • An innocent mistake • We all patent innocent mistakes • Google Buzz • Enforced open social graph
    22. 22. Do no evil • Street view and wireless sniffing • An innocent mistake • We all patent innocent mistakes • Google Buzz • Enforced open social graph • If you have done nothing wrong, you have nothing to fear
    23. 23. Do no evil * • Street view and wireless sniffing • An innocent mistake • We all patent innocent mistakes • Google Buzz • Enforced open social graph • If you have done nothing wrong, you have nothing to fear * Except when there’s money in it for us
    24. 24. You are the target
    25. 25. You are the target • Your mobile phone knows where you are
    26. 26. You are the target • Your mobile phone knows where you are • So does your telco.
    27. 27. You are the target • Your mobile phone knows where you are • So does your telco. • The phone’s software vendor (and a lot of other people) do too
    28. 28. You are the target • Your mobile phone knows where you are • So does your telco. • The phone’s software vendor (and a lot of other people) do too • You, your habits, where you are right now is the product on sale
    29. 29. You are the target • Your mobile phone knows where you are • So does your telco. • The phone’s software vendor (and a lot of other people) do too • You, your habits, where you are right now is the product on sale • Adwords sold your attention
    30. 30. You are the target • Your mobile phone knows where you are • So does your telco. • The phone’s software vendor (and a lot of other people) do too • You, your habits, where you are right now is the product on sale • Adwords sold your attention • The mobile internet is selling your location
    31. 31. Because we can
    32. 32. Social software in education
    33. 33. Social software in education • Because of “the kidz” or from teachers’ enthusiasms?
    34. 34. Social software in education • Because of “the kidz” or from teachers’ enthusiasms? • How many teenagers spontaneously blog?
    35. 35. Social software in education • Because of “the kidz” or from teachers’ enthusiasms? • How many teenagers spontaneously blog? • What’s the demographic of Twitter?
    36. 36. Social software in education • Because of “the kidz” or from teachers’ enthusiasms? • How many teenagers spontaneously blog? • What’s the demographic of Twitter? • What age-range is most likely to post compromising pictures on Facebook?
    37. 37. Terms and conditions
    38. 38. Terms and conditions • Who reads clickwrap?
    39. 39. Terms and conditions • Who reads clickwrap? • What is our critical response to services that turn consumers into product?
    40. 40. Terms and conditions • Who reads clickwrap? • What is our critical response to services that turn consumers into product? • What do we think about regulation after the financial crisis?
    41. 41. Critical thinking
    42. 42. Critical thinking • Public sector walled gardens
    43. 43. Critical thinking • Public sector walled gardens • Uncritical neophilia of the digerati
    44. 44. Critical thinking • Public sector walled gardens • Uncritical neophilia of the digerati • Nay-sayers and enthusiasts in education
    45. 45. Try this at home
    46. 46. Find a fresher
    47. 47. Find a fresher • Familiarisation for freshers • Campus locations • Local areas of interest • Crowd-source your content!
    48. 48. Field trips
    49. 49. Field trips • Self-directed field trips • Rich social media linking • Competitive or game-like models
    50. 50. Location-based story- telling
    51. 51. Location-based story- telling • Combine place with narrative • Learners create their own stories in response to yours • Reconstruct stories from locations
    52. 52. Thanks!
    53. 53. Thanks! Miles Metcalfe, Lat: 51.529305, Lon: -0.150504

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