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Devices, Designs &
Enabling Behaviours




 Thursday 12th - Mobilism Conference 2011 - Amsterdam
Antony,
Co-founder of Ribot
Ribot
Ribot   Ideas lab for small-screens devices
the iPhone education
the iPhone education


Great for industry
the iPhone education


Great for industry

Penknife vs Chopstick
Class is not over!
The iPhone
revolution didn’t
happen for many
     people
Why?
High cost barrier




Not simple enough!
Who?
Who?

Aging population
Who?

Aging population

 Technophobes
Who?

Aging population

 Technophobes

Low disposable incomes
Ageing population
Ageing population

10.1m to 16.7m over next 25 years
Ageing population

10.1m to 16.7m over next 25 years


Public spending to triple
Ageing population

10.1m to 16.7m over next 25 years


Public spending to triple


The older are getting younger
Smartphone
Smartphone

Only 20% of purchases
Facebook acquires
    Snaptu*
Facebook acquires
        Snaptu*

 “The San Francisco cool kids will yawn,
but there are billions of people, who don’t
     have an Android or iOS device”
Facebook acquires
        Snaptu*

 “The San Francisco cool kids will yawn,
but there are billions of people, who don’t
     have an Android or iOS device”


                                   *March 2011
Transitions of interaction
Transitions of interaction


Analogue
Transitions of interaction


Analogue   Digital
Transitions of interaction


Analogue   Digital   Physical
How to make things
  more physical?
How to make things
  more physical?
How to make things
  more physical?




                     Audio input
How to make things
  more physical?
How to make things
  more physical?




       Haptic feedback
How to make things
  more physical?
How to make things
                  more physical?




Physical size
“Design with as many
people in mind as possible”
Inclusive design
Inclusive design


            Universal design
Inclusive design


                      Universal design
Barrier-free design
Trans-generational design




         Inclusive design


                                     Universal design
Barrier-free design
Designing for
 inclusivity
Designing for
 inclusivity

                Independence
Engagement




Designing for
 inclusivity

                  Independence
Engagement




         Designing for
          inclusivity
Task-centric behaviours


                                       Independence
Inclusively
designed products?
Inclusively designed products


The home phone
20 yr old
  readability

70 yr old
Inclusively designed products


Food packaging
10 yr old

Same strength

  70 yr old
Inclusively designed
      products



   The
 cordless
  kettle
Inclusively designed products




                           The shower
Why create these
  products?
Why create these
  products?



              Time-saving
Why create these
  products?

 Money-saving




                Time-saving
Why create these
  products?

                Enables other actions

 Money-saving




                            Time-saving
Why create these
      products?

                        Enables other actions

         Money-saving




                                    Time-saving
Feeds our habits
Re-use learnt
 behaviours
Re-use real-world actions
Re-use real-world actions
1 step is best
Search




1 step is best
Purchase

                 Search




1 step is best
Login

 Purchase

                         Search




1 step is best
Login

           Purchase

                                Search


Check-in




       1 step is best
Login

           Purchase

                                     Search


Check-in
                      Scan




       1 step is best
Easy, hey?
Easy, hey?

             but wait...
The water
 bucket
 analogy
Why does a bra fasten at the back?
Why keep anti-arthritis pills in a
    child-safe container?
Inclusive != uninspiring
Inclusive != uninspiring




   Simple, inspiring, aspirational products
The case study
Last year...
Last year...

...we enabled a mass market
    small-screen shopping
          experience
This year...
This year...

 ...we enable the iPhone
experience, for the rest of
      us, on Android
16 months ago...
16 months ago...

Awarded a grant to
    explore...
16 months ago...

Awarded a grant to
    explore...

             ...how we can improve
            touchscreen phones for
           dexterity impaired people
We discovered
We discovered
Whoever you are, you want...
We discovered
  Whoever you are, you want...


Independence
We discovered
  Whoever you are, you want...


Independence         Simplicity
We discovered
  Whoever you are, you want...


Independence         Simplicity


        Connectedness
We created
We created
A three button phone
We created
A three button phone
             enabling people to
We created
A three button phone
             enabling people to

 call
We created
A three button phone
             enabling people to

 call


   take photos
We created
A three button phone
             enabling people to

 call
                       browse photos

   take photos
We created
A three button phone
             enabling people to

 call        txt
                       browse photos

   take photos
We created
A three button phone
             enabling people to

 call        txt
                       browse photos

   take photos
                          play music
So, what’s it called and what does it
              look like?
About to launch alpha.
Looking for feedback.
About to launch alpha.
Looking for feedback.

ThreedomPhone.com
Lets create a new
design standard
Thank you
@ribot
@ribot




Questions?
Interested in Inclusive design?



         @enabledBy


  inclusivedesigntoolkit.com
Creative Commons images
 •   Rustic watering can - http://www.flickr.com/photos/valeriebb/265624846/

 •   Empty classroom - http://www.flickr.com/photos/kevinomara/415961040/

 •   Engagement - http://www.flickr.com/photos/kevinomara/4788688877/

 •   iPhone education - http://www.flickr.com/photos/thomashawk/2671536366/

 •   Showerhead - http://www.flickr.com/photos/chrismar/4558369079/

 •   Toolshed - http://www.flickr.com/photos/matthigh/4050429719/

 •   Interaction transition - http://www.flickr.com/photos/miuenski/4811852420/

 •   Real-world actions - http://www.flickr.com/photos/dunechaser/1228014525/

 •   Smartphone - http://www.flickr.com/photos/cicciofarmaco/5351354639/

 •   Wise old man - http://www.flickr.com/photos/ccgermany/4433977944/

 •   Making things more physical - http://www.flickr.com/photos/nervsappy/2933442459/

 •   Earth - http://www.flickr.com/photos/barkbud/4658966564/
Creative Commons images
 •   One vote - http://www.flickr.com/photos/jackhynes/471371097/

 •   Haptic feedback - http://www.flickr.com/photos/heloiselanteaume/143578683/

 •   Microphone - http://www.flickr.com/photos/laffy4k/423772898/

 •   IPad Magic - http://www.flickr.com/photos/rogvon/4533063865/

 •   Production line - http://www.flickr.com/photos/iamdabe/4931554963/

 •   Food packaging - http://www.flickr.com/photos/zen/3211885247/

 •   Inclusive != uninspiring - http://www.flickr.com/photos/visualpanic/3153346586/

 •   The bra photo - http://www.flickr.com/photos/busse/4189533744/

 •   Anti-pills - http://www.flickr.com/photos/sparkieblues/4979020076/

 •   Scan it - http://www.flickr.com/photos/herzogbr/5428372392/

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Devices, designs and enabling behaviours - Mobilism 2011

Editor's Notes

  1. \n
  2. \n
  3. Showcase experiences\nPushing boundaries\n
  4. \n
  5. \n
  6. Firstly, \n68.6% sent a text msg\n38.6% used the browser\n37.3% downloaded an app\n\n
  7. \n
  8. \n
  9. 60% of in-store purchase decisions are based entirely on cost\n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. So, there’s a big feature phone market\n
  17. So companies like FB are doing this...\nSnaptu - 2500 supported devices\nSimple UI\n
  18. So companies like FB are doing this...\nSnaptu - 2500 supported devices\nSimple UI\n
  19. 25 years of transition\na language for interaction\n
  20. 25 years of transition\na language for interaction\n
  21. 25 years of transition\na language for interaction\n
  22. \n
  23. Next battle.\nGoogle vs Apple (iPhone 5).\nNuance are the language engine ($6.5Bn)\n
  24. Magnetic-haptic interfaces\nElectro-deforming membranes\nGlance without the need to look (glancing with your fingers)\nGuitar app\n
  25. iPad mum story\n
  26. IE6 niche but growing\nBrowser analogy \n
  27. Similar terms which have overlap\n
  28. Similar terms which have overlap\n
  29. Similar terms which have overlap\n
  30. What does it mean?\n
  31. What does it mean?\n
  32. What does it mean?\n
  33. Show me some examples!\n
  34. Big buttons, big fonts, simple function set, high contrast display\n
  35. twice the size of font in order to read\n
  36. Design for single hand usage scenarios if possible\nPush, pinch and power grips\n
  37. \n
  38. \n
  39. \n
  40. \n
  41. \n
  42. \n
  43. \n
  44. Minimise surprises\nRe-use interactions inherent in the device\nTypes of interaction and UI components\nPosition of soft keys\n
  45. not that type...\n
  46. Tesco scanning story. \nGimmick? \nPeople understood the concept\n\n
  47. AV was too complex\n
  48. AV was too complex\n
  49. AV was too complex\n
  50. AV was too complex\n
  51. AV was too complex\n
  52. Straightforward?\nThe user needs to come first\n
  53. Young bucket vs older rustic bucket\nNever one hole\nArthritus, dementia, visual impairments\n
  54. Richard Seymour \n\n
  55. \n
  56. Right height\nPromotes social interaction\n
  57. \n
  58. \n
  59. Scanning behaviours\n
  60. \n
  61. average age 28\nresearch and workshops\n
  62. average age 28\nresearch and workshops\n
  63. \n\n
  64. \n\n
  65. \n\n
  66. \n\n
  67. \n
  68. \n
  69. \n
  70. \n
  71. \n
  72. \n
  73. \n
  74. \n
  75. \n
  76. \n
  77. start a new trend\n
  78. Q/A?\n
  79. Look out for my shoes\n
  80. \n
  81. \n
  82. \n