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Devices, designs and enabling behaviours - Mobilism 2011

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Devices, designs and enabling behaviours - Mobilism 2011

  1. 1. Devices, Designs & Enabling Behaviours Thursday 12th - Mobilism Conference 2011 - Amsterdam
  2. 2. Antony, Co-founder of Ribot
  3. 3. Ribot
  4. 4. Ribot Ideas lab for small-screens devices
  5. 5. the iPhone education
  6. 6. the iPhone education Great for industry
  7. 7. the iPhone education Great for industry Penknife vs Chopstick
  8. 8. Class is not over!
  9. 9. The iPhone revolution didn’t happen for many people
  10. 10. Why?
  11. 11. High cost barrier Not simple enough!
  12. 12. Who?
  13. 13. Who? Aging population
  14. 14. Who? Aging population Technophobes
  15. 15. Who? Aging population Technophobes Low disposable incomes
  16. 16. Ageing population
  17. 17. Ageing population 10.1m to 16.7m over next 25 years
  18. 18. Ageing population 10.1m to 16.7m over next 25 years Public spending to triple
  19. 19. Ageing population 10.1m to 16.7m over next 25 years Public spending to triple The older are getting younger
  20. 20. Smartphone
  21. 21. Smartphone Only 20% of purchases
  22. 22. Facebook acquires Snaptu*
  23. 23. Facebook acquires Snaptu* “The San Francisco cool kids will yawn, but there are billions of people, who don’t have an Android or iOS device”
  24. 24. Facebook acquires Snaptu* “The San Francisco cool kids will yawn, but there are billions of people, who don’t have an Android or iOS device” *March 2011
  25. 25. Transitions of interaction
  26. 26. Transitions of interaction Analogue
  27. 27. Transitions of interaction Analogue Digital
  28. 28. Transitions of interaction Analogue Digital Physical
  29. 29. How to make things more physical?
  30. 30. How to make things more physical?
  31. 31. How to make things more physical? Audio input
  32. 32. How to make things more physical?
  33. 33. How to make things more physical? Haptic feedback
  34. 34. How to make things more physical?
  35. 35. How to make things more physical? Physical size
  36. 36. “Design with as many people in mind as possible”
  37. 37. Inclusive design
  38. 38. Inclusive design Universal design
  39. 39. Inclusive design Universal design Barrier-free design
  40. 40. Trans-generational design Inclusive design Universal design Barrier-free design
  41. 41. Designing for inclusivity
  42. 42. Designing for inclusivity Independence
  43. 43. Engagement Designing for inclusivity Independence
  44. 44. Engagement Designing for inclusivity Task-centric behaviours Independence
  45. 45. Inclusively designed products?
  46. 46. Inclusively designed products The home phone
  47. 47. 20 yr old readability 70 yr old
  48. 48. Inclusively designed products Food packaging
  49. 49. 10 yr old Same strength 70 yr old
  50. 50. Inclusively designed products The cordless kettle
  51. 51. Inclusively designed products The shower
  52. 52. Why create these products?
  53. 53. Why create these products? Time-saving
  54. 54. Why create these products? Money-saving Time-saving
  55. 55. Why create these products? Enables other actions Money-saving Time-saving
  56. 56. Why create these products? Enables other actions Money-saving Time-saving Feeds our habits
  57. 57. Re-use learnt behaviours
  58. 58. Re-use real-world actions
  59. 59. Re-use real-world actions
  60. 60. 1 step is best
  61. 61. Search 1 step is best
  62. 62. Purchase Search 1 step is best
  63. 63. Login Purchase Search 1 step is best
  64. 64. Login Purchase Search Check-in 1 step is best
  65. 65. Login Purchase Search Check-in Scan 1 step is best
  66. 66. Easy, hey?
  67. 67. Easy, hey? but wait...
  68. 68. The water bucket analogy
  69. 69. Why does a bra fasten at the back?
  70. 70. Why keep anti-arthritis pills in a child-safe container?
  71. 71. Inclusive != uninspiring
  72. 72. Inclusive != uninspiring Simple, inspiring, aspirational products
  73. 73. The case study
  74. 74. Last year...
  75. 75. Last year... ...we enabled a mass market small-screen shopping experience
  76. 76. This year...
  77. 77. This year... ...we enable the iPhone experience, for the rest of us, on Android
  78. 78. 16 months ago...
  79. 79. 16 months ago... Awarded a grant to explore...
  80. 80. 16 months ago... Awarded a grant to explore... ...how we can improve touchscreen phones for dexterity impaired people
  81. 81. We discovered
  82. 82. We discovered Whoever you are, you want...
  83. 83. We discovered Whoever you are, you want... Independence
  84. 84. We discovered Whoever you are, you want... Independence Simplicity
  85. 85. We discovered Whoever you are, you want... Independence Simplicity Connectedness
  86. 86. We created
  87. 87. We created A three button phone
  88. 88. We created A three button phone enabling people to
  89. 89. We created A three button phone enabling people to call
  90. 90. We created A three button phone enabling people to call take photos
  91. 91. We created A three button phone enabling people to call browse photos take photos
  92. 92. We created A three button phone enabling people to call txt browse photos take photos
  93. 93. We created A three button phone enabling people to call txt browse photos take photos play music
  94. 94. So, what’s it called and what does it look like?
  95. 95. About to launch alpha. Looking for feedback.
  96. 96. About to launch alpha. Looking for feedback. ThreedomPhone.com
  97. 97. Lets create a new design standard
  98. 98. Thank you
  99. 99. @ribot
  100. 100. @ribot Questions?
  101. 101. Interested in Inclusive design? @enabledBy inclusivedesigntoolkit.com
  102. 102. Creative Commons images • Rustic watering can - http://www.flickr.com/photos/valeriebb/265624846/ • Empty classroom - http://www.flickr.com/photos/kevinomara/415961040/ • Engagement - http://www.flickr.com/photos/kevinomara/4788688877/ • iPhone education - http://www.flickr.com/photos/thomashawk/2671536366/ • Showerhead - http://www.flickr.com/photos/chrismar/4558369079/ • Toolshed - http://www.flickr.com/photos/matthigh/4050429719/ • Interaction transition - http://www.flickr.com/photos/miuenski/4811852420/ • Real-world actions - http://www.flickr.com/photos/dunechaser/1228014525/ • Smartphone - http://www.flickr.com/photos/cicciofarmaco/5351354639/ • Wise old man - http://www.flickr.com/photos/ccgermany/4433977944/ • Making things more physical - http://www.flickr.com/photos/nervsappy/2933442459/ • Earth - http://www.flickr.com/photos/barkbud/4658966564/
  103. 103. Creative Commons images • One vote - http://www.flickr.com/photos/jackhynes/471371097/ • Haptic feedback - http://www.flickr.com/photos/heloiselanteaume/143578683/ • Microphone - http://www.flickr.com/photos/laffy4k/423772898/ • IPad Magic - http://www.flickr.com/photos/rogvon/4533063865/ • Production line - http://www.flickr.com/photos/iamdabe/4931554963/ • Food packaging - http://www.flickr.com/photos/zen/3211885247/ • Inclusive != uninspiring - http://www.flickr.com/photos/visualpanic/3153346586/ • The bra photo - http://www.flickr.com/photos/busse/4189533744/ • Anti-pills - http://www.flickr.com/photos/sparkieblues/4979020076/ • Scan it - http://www.flickr.com/photos/herzogbr/5428372392/

Editor's Notes

  • \n
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  • Showcase experiences\nPushing boundaries\n
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  • Firstly, \n68.6% sent a text msg\n38.6% used the browser\n37.3% downloaded an app\n\n
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  • 60% of in-store purchase decisions are based entirely on cost\n
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  • So, there’s a big feature phone market\n
  • So companies like FB are doing this...\nSnaptu - 2500 supported devices\nSimple UI\n
  • So companies like FB are doing this...\nSnaptu - 2500 supported devices\nSimple UI\n
  • 25 years of transition\na language for interaction\n
  • 25 years of transition\na language for interaction\n
  • 25 years of transition\na language for interaction\n
  • \n
  • Next battle.\nGoogle vs Apple (iPhone 5).\nNuance are the language engine ($6.5Bn)\n
  • Magnetic-haptic interfaces\nElectro-deforming membranes\nGlance without the need to look (glancing with your fingers)\nGuitar app\n
  • iPad mum story\n
  • IE6 niche but growing\nBrowser analogy \n
  • Similar terms which have overlap\n
  • Similar terms which have overlap\n
  • Similar terms which have overlap\n
  • What does it mean?\n
  • What does it mean?\n
  • What does it mean?\n
  • Show me some examples!\n
  • Big buttons, big fonts, simple function set, high contrast display\n
  • twice the size of font in order to read\n
  • Design for single hand usage scenarios if possible\nPush, pinch and power grips\n
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  • Minimise surprises\nRe-use interactions inherent in the device\nTypes of interaction and UI components\nPosition of soft keys\n
  • not that type...\n
  • Tesco scanning story. \nGimmick? \nPeople understood the concept\n\n
  • AV was too complex\n
  • AV was too complex\n
  • AV was too complex\n
  • AV was too complex\n
  • AV was too complex\n
  • Straightforward?\nThe user needs to come first\n
  • Young bucket vs older rustic bucket\nNever one hole\nArthritus, dementia, visual impairments\n
  • Richard Seymour \n\n
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  • Right height\nPromotes social interaction\n
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  • Scanning behaviours\n
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  • average age 28\nresearch and workshops\n
  • average age 28\nresearch and workshops\n
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  • start a new trend\n
  • Q/A?\n
  • Look out for my shoes\n
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  • ×