Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Devices, designs and enabling behaviours - Mobilism 2011

4,959 views

Published on

Published in: Design
  • Be the first to comment

Devices, designs and enabling behaviours - Mobilism 2011

  1. 1. Devices, Designs &Enabling Behaviours Thursday 12th - Mobilism Conference 2011 - Amsterdam
  2. 2. Antony,Co-founder of Ribot
  3. 3. Ribot
  4. 4. Ribot Ideas lab for small-screens devices
  5. 5. the iPhone education
  6. 6. the iPhone educationGreat for industry
  7. 7. the iPhone educationGreat for industryPenknife vs Chopstick
  8. 8. Class is not over!
  9. 9. The iPhonerevolution didn’thappen for many people
  10. 10. Why?
  11. 11. High cost barrierNot simple enough!
  12. 12. Who?
  13. 13. Who?Aging population
  14. 14. Who?Aging population Technophobes
  15. 15. Who?Aging population TechnophobesLow disposable incomes
  16. 16. Ageing population
  17. 17. Ageing population10.1m to 16.7m over next 25 years
  18. 18. Ageing population10.1m to 16.7m over next 25 yearsPublic spending to triple
  19. 19. Ageing population10.1m to 16.7m over next 25 yearsPublic spending to tripleThe older are getting younger
  20. 20. Smartphone
  21. 21. SmartphoneOnly 20% of purchases
  22. 22. Facebook acquires Snaptu*
  23. 23. Facebook acquires Snaptu* “The San Francisco cool kids will yawn,but there are billions of people, who don’t have an Android or iOS device”
  24. 24. Facebook acquires Snaptu* “The San Francisco cool kids will yawn,but there are billions of people, who don’t have an Android or iOS device” *March 2011
  25. 25. Transitions of interaction
  26. 26. Transitions of interactionAnalogue
  27. 27. Transitions of interactionAnalogue Digital
  28. 28. Transitions of interactionAnalogue Digital Physical
  29. 29. How to make things more physical?
  30. 30. How to make things more physical?
  31. 31. How to make things more physical? Audio input
  32. 32. How to make things more physical?
  33. 33. How to make things more physical? Haptic feedback
  34. 34. How to make things more physical?
  35. 35. How to make things more physical?Physical size
  36. 36. “Design with as manypeople in mind as possible”
  37. 37. Inclusive design
  38. 38. Inclusive design Universal design
  39. 39. Inclusive design Universal designBarrier-free design
  40. 40. Trans-generational design Inclusive design Universal designBarrier-free design
  41. 41. Designing for inclusivity
  42. 42. Designing for inclusivity Independence
  43. 43. EngagementDesigning for inclusivity Independence
  44. 44. Engagement Designing for inclusivityTask-centric behaviours Independence
  45. 45. Inclusivelydesigned products?
  46. 46. Inclusively designed productsThe home phone
  47. 47. 20 yr old readability70 yr old
  48. 48. Inclusively designed productsFood packaging
  49. 49. 10 yr oldSame strength 70 yr old
  50. 50. Inclusively designed products The cordless kettle
  51. 51. Inclusively designed products The shower
  52. 52. Why create these products?
  53. 53. Why create these products? Time-saving
  54. 54. Why create these products? Money-saving Time-saving
  55. 55. Why create these products? Enables other actions Money-saving Time-saving
  56. 56. Why create these products? Enables other actions Money-saving Time-savingFeeds our habits
  57. 57. Re-use learnt behaviours
  58. 58. Re-use real-world actions
  59. 59. Re-use real-world actions
  60. 60. 1 step is best
  61. 61. Search1 step is best
  62. 62. Purchase Search1 step is best
  63. 63. Login Purchase Search1 step is best
  64. 64. Login Purchase SearchCheck-in 1 step is best
  65. 65. Login Purchase SearchCheck-in Scan 1 step is best
  66. 66. Easy, hey?
  67. 67. Easy, hey? but wait...
  68. 68. The water bucket analogy
  69. 69. Why does a bra fasten at the back?
  70. 70. Why keep anti-arthritis pills in a child-safe container?
  71. 71. Inclusive != uninspiring
  72. 72. Inclusive != uninspiring Simple, inspiring, aspirational products
  73. 73. The case study
  74. 74. Last year...
  75. 75. Last year......we enabled a mass market small-screen shopping experience
  76. 76. This year...
  77. 77. This year... ...we enable the iPhoneexperience, for the rest of us, on Android
  78. 78. 16 months ago...
  79. 79. 16 months ago...Awarded a grant to explore...
  80. 80. 16 months ago...Awarded a grant to explore... ...how we can improve touchscreen phones for dexterity impaired people
  81. 81. We discovered
  82. 82. We discoveredWhoever you are, you want...
  83. 83. We discovered Whoever you are, you want...Independence
  84. 84. We discovered Whoever you are, you want...Independence Simplicity
  85. 85. We discovered Whoever you are, you want...Independence Simplicity Connectedness
  86. 86. We created
  87. 87. We createdA three button phone
  88. 88. We createdA three button phone enabling people to
  89. 89. We createdA three button phone enabling people to call
  90. 90. We createdA three button phone enabling people to call take photos
  91. 91. We createdA three button phone enabling people to call browse photos take photos
  92. 92. We createdA three button phone enabling people to call txt browse photos take photos
  93. 93. We createdA three button phone enabling people to call txt browse photos take photos play music
  94. 94. So, what’s it called and what does it look like?
  95. 95. About to launch alpha.Looking for feedback.
  96. 96. About to launch alpha.Looking for feedback.ThreedomPhone.com
  97. 97. Lets create a newdesign standard
  98. 98. Thank you
  99. 99. @ribot
  100. 100. @ribotQuestions?
  101. 101. Interested in Inclusive design? @enabledBy inclusivedesigntoolkit.com
  102. 102. Creative Commons images • Rustic watering can - http://www.flickr.com/photos/valeriebb/265624846/ • Empty classroom - http://www.flickr.com/photos/kevinomara/415961040/ • Engagement - http://www.flickr.com/photos/kevinomara/4788688877/ • iPhone education - http://www.flickr.com/photos/thomashawk/2671536366/ • Showerhead - http://www.flickr.com/photos/chrismar/4558369079/ • Toolshed - http://www.flickr.com/photos/matthigh/4050429719/ • Interaction transition - http://www.flickr.com/photos/miuenski/4811852420/ • Real-world actions - http://www.flickr.com/photos/dunechaser/1228014525/ • Smartphone - http://www.flickr.com/photos/cicciofarmaco/5351354639/ • Wise old man - http://www.flickr.com/photos/ccgermany/4433977944/ • Making things more physical - http://www.flickr.com/photos/nervsappy/2933442459/ • Earth - http://www.flickr.com/photos/barkbud/4658966564/
  103. 103. Creative Commons images • One vote - http://www.flickr.com/photos/jackhynes/471371097/ • Haptic feedback - http://www.flickr.com/photos/heloiselanteaume/143578683/ • Microphone - http://www.flickr.com/photos/laffy4k/423772898/ • IPad Magic - http://www.flickr.com/photos/rogvon/4533063865/ • Production line - http://www.flickr.com/photos/iamdabe/4931554963/ • Food packaging - http://www.flickr.com/photos/zen/3211885247/ • Inclusive != uninspiring - http://www.flickr.com/photos/visualpanic/3153346586/ • The bra photo - http://www.flickr.com/photos/busse/4189533744/ • Anti-pills - http://www.flickr.com/photos/sparkieblues/4979020076/ • Scan it - http://www.flickr.com/photos/herzogbr/5428372392/

×