Devices, designs and enabling behaviours - Mobilism 2011
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Devices, designs and enabling behaviours - Mobilism 2011
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Design
Antony RibotFollow
Devices, designs and enabling behaviours - Mobilism 2011
- Devices, Designs & Enabling Behaviours Thursday 12th - Mobilism Conference 2011 - Amsterdam
- Antony, Co-founder of Ribot
- Ribot
- Ribot Ideas lab for small-screens devices
- the iPhone education
- the iPhone education Great for industry
- the iPhone education Great for industry Penknife vs Chopstick
- Class is not over!
- The iPhone revolution didn’t happen for many people
- Why?
- High cost barrier Not simple enough!
- Who?
- Who? Aging population
- Who? Aging population Technophobes
- Who? Aging population Technophobes Low disposable incomes
- Ageing population
- Ageing population 10.1m to 16.7m over next 25 years
- Ageing population 10.1m to 16.7m over next 25 years Public spending to triple
- Ageing population 10.1m to 16.7m over next 25 years Public spending to triple The older are getting younger
- Smartphone
- Smartphone Only 20% of purchases
- Facebook acquires Snaptu*
- Facebook acquires Snaptu* “The San Francisco cool kids will yawn, but there are billions of people, who don’t have an Android or iOS device”
- Facebook acquires Snaptu* “The San Francisco cool kids will yawn, but there are billions of people, who don’t have an Android or iOS device” *March 2011
- Transitions of interaction
- Transitions of interaction Analogue
- Transitions of interaction Analogue Digital
- Transitions of interaction Analogue Digital Physical
- How to make things more physical?
- How to make things more physical?
- How to make things more physical? Audio input
- How to make things more physical?
- How to make things more physical? Haptic feedback
- How to make things more physical?
- How to make things more physical? Physical size
- “Design with as many people in mind as possible”
- Inclusive design
- Inclusive design Universal design
- Inclusive design Universal design Barrier-free design
- Trans-generational design Inclusive design Universal design Barrier-free design
- Designing for inclusivity
- Designing for inclusivity Independence
- Engagement Designing for inclusivity Independence
- Engagement Designing for inclusivity Task-centric behaviours Independence
- Inclusively designed products?
- Inclusively designed products The home phone
- 20 yr old readability 70 yr old
- Inclusively designed products Food packaging
- 10 yr old Same strength 70 yr old
- Inclusively designed products The cordless kettle
- Inclusively designed products The shower
- Why create these products?
- Why create these products? Time-saving
- Why create these products? Money-saving Time-saving
- Why create these products? Enables other actions Money-saving Time-saving
- Why create these products? Enables other actions Money-saving Time-saving Feeds our habits
- Re-use learnt behaviours
- Re-use real-world actions
- Re-use real-world actions
- 1 step is best
- Search 1 step is best
- Purchase Search 1 step is best
- Login Purchase Search 1 step is best
- Login Purchase Search Check-in 1 step is best
- Login Purchase Search Check-in Scan 1 step is best
- Easy, hey?
- Easy, hey? but wait...
- The water bucket analogy
- Why does a bra fasten at the back?
- Why keep anti-arthritis pills in a child-safe container?
- Inclusive != uninspiring
- Inclusive != uninspiring Simple, inspiring, aspirational products
- The case study
- Last year...
- Last year... ...we enabled a mass market small-screen shopping experience
- This year...
- This year... ...we enable the iPhone experience, for the rest of us, on Android
- 16 months ago...
- 16 months ago... Awarded a grant to explore...
- 16 months ago... Awarded a grant to explore... ...how we can improve touchscreen phones for dexterity impaired people
- We discovered
- We discovered Whoever you are, you want...
- We discovered Whoever you are, you want... Independence
- We discovered Whoever you are, you want... Independence Simplicity
- We discovered Whoever you are, you want... Independence Simplicity Connectedness
- We created
- We created A three button phone
- We created A three button phone enabling people to
- We created A three button phone enabling people to call
- We created A three button phone enabling people to call take photos
- We created A three button phone enabling people to call browse photos take photos
- We created A three button phone enabling people to call txt browse photos take photos
- We created A three button phone enabling people to call txt browse photos take photos play music
- So, what’s it called and what does it look like?
- About to launch alpha. Looking for feedback.
- About to launch alpha. Looking for feedback. ThreedomPhone.com
- Lets create a new design standard
- Thank you
- @ribot
- @ribot Questions?
- Interested in Inclusive design? @enabledBy inclusivedesigntoolkit.com
- Creative Commons images • Rustic watering can - http://www.flickr.com/photos/valeriebb/265624846/ • Empty classroom - http://www.flickr.com/photos/kevinomara/415961040/ • Engagement - http://www.flickr.com/photos/kevinomara/4788688877/ • iPhone education - http://www.flickr.com/photos/thomashawk/2671536366/ • Showerhead - http://www.flickr.com/photos/chrismar/4558369079/ • Toolshed - http://www.flickr.com/photos/matthigh/4050429719/ • Interaction transition - http://www.flickr.com/photos/miuenski/4811852420/ • Real-world actions - http://www.flickr.com/photos/dunechaser/1228014525/ • Smartphone - http://www.flickr.com/photos/cicciofarmaco/5351354639/ • Wise old man - http://www.flickr.com/photos/ccgermany/4433977944/ • Making things more physical - http://www.flickr.com/photos/nervsappy/2933442459/ • Earth - http://www.flickr.com/photos/barkbud/4658966564/
- Creative Commons images • One vote - http://www.flickr.com/photos/jackhynes/471371097/ • Haptic feedback - http://www.flickr.com/photos/heloiselanteaume/143578683/ • Microphone - http://www.flickr.com/photos/laffy4k/423772898/ • IPad Magic - http://www.flickr.com/photos/rogvon/4533063865/ • Production line - http://www.flickr.com/photos/iamdabe/4931554963/ • Food packaging - http://www.flickr.com/photos/zen/3211885247/ • Inclusive != uninspiring - http://www.flickr.com/photos/visualpanic/3153346586/ • The bra photo - http://www.flickr.com/photos/busse/4189533744/ • Anti-pills - http://www.flickr.com/photos/sparkieblues/4979020076/ • Scan it - http://www.flickr.com/photos/herzogbr/5428372392/
Editor's Notes
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- Showcase experiences\nPushing boundaries\n
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- Firstly, \n68.6% sent a text msg\n38.6% used the browser\n37.3% downloaded an app\n\n
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- 60% of in-store purchase decisions are based entirely on cost\n
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- So, there’s a big feature phone market\n
- So companies like FB are doing this...\nSnaptu - 2500 supported devices\nSimple UI\n
- So companies like FB are doing this...\nSnaptu - 2500 supported devices\nSimple UI\n
- 25 years of transition\na language for interaction\n
- 25 years of transition\na language for interaction\n
- 25 years of transition\na language for interaction\n
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- Next battle.\nGoogle vs Apple (iPhone 5).\nNuance are the language engine ($6.5Bn)\n
- Magnetic-haptic interfaces\nElectro-deforming membranes\nGlance without the need to look (glancing with your fingers)\nGuitar app\n
- iPad mum story\n
- IE6 niche but growing\nBrowser analogy \n
- Similar terms which have overlap\n
- Similar terms which have overlap\n
- Similar terms which have overlap\n
- What does it mean?\n
- What does it mean?\n
- What does it mean?\n
- Show me some examples!\n
- Big buttons, big fonts, simple function set, high contrast display\n
- twice the size of font in order to read\n
- Design for single hand usage scenarios if possible\nPush, pinch and power grips\n
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- Minimise surprises\nRe-use interactions inherent in the device\nTypes of interaction and UI components\nPosition of soft keys\n
- not that type...\n
- Tesco scanning story. \nGimmick? \nPeople understood the concept\n\n
- AV was too complex\n
- AV was too complex\n
- AV was too complex\n
- AV was too complex\n
- AV was too complex\n
- Straightforward?\nThe user needs to come first\n
- Young bucket vs older rustic bucket\nNever one hole\nArthritus, dementia, visual impairments\n
- Richard Seymour \n\n
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- Right height\nPromotes social interaction\n
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- Scanning behaviours\n
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- average age 28\nresearch and workshops\n
- average age 28\nresearch and workshops\n
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- start a new trend\n
- Q/A?\n
- Look out for my shoes\n
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