As a B Corp, your focus on the triple bottom line is a key part of your brand. Research shows that 9 out of 10 consumers prefer brands that support causes and give back to the community, and the majority of these potential customers learn about companies through social media.
View Webinar Here: http://info.cafegive.com/Scale_Impact_And_B_Corp_Brand_With_Social_Media
For May, we're excited to participate in the #BTheChange Call To Action for B Corps, which is to use social media to get the word out about B Corps and the benefits of being part of the "B" community. With over one million collective followers promoting business as a force for good, we really can #BTheChange. We hope you will join us!
In this 45 minute webinar, we'll discuss proven ways to use social media to engage customers, build relationships, and have a greater impact, as well a what it means to be a B Corp and how to get involved.
Join CafeGive Social marketers Alan Robinson & Stephanie Arendt, as they discuss:
Why social media is the best way to meet cause-minded consumers
How B Corps are uniquely positioned to benefit from social marketing
Ways to strengthen your “B Brand” and business through social media
Tips to deepen your social impact through social media
How to Grow Your Impact and B Corp Brand With Social Media
1.
2. Use the Chat to ask questions
Introduce yourself!
3. Alan Robinson
Stephanie Arendt
Your Speakers
Alan Robinson
Marketing Director
CafeGive Social
Stephanie Arendt
Social Marketing Manager
CafeGive Social
4. • Why social media is critical to B Corps
• How B Corps are uniquely positioned to excel with social
• Using social to build & benefit your “B” brand
• How to deepen your impact through social media
5. 1.Being a B Corp is good for business*
2.Instant network
3.Consumers prefer companies that give back
B Corps & socially-responsible businesses are
strategically positioned
for success
*Best For The World 2012 B Corp Report. “Rockstars of the New Economy”
7. 7 in 10
Consumers use social media
to connect with companies
around environmental/
social issues
*CONE Communications 2013 Global Consumer CSR Report
15. The Dragonfly Effect
“Some social media-driven campaigns are
so compelling that they beat incredible
odds or cause millions to act. We call this
phenomenon of using social technology
for impact the “Dragonfly Effect.”
- Jennifer Aaker
16.
17.
18. More followers?
Attitude of consumers?
More B Corps sign on?
Involvement in your community impact?
Increased traffic and/or sales?
19. Get more specific
We will build our B Corp Brand by
In order to
We will have succeeded when
As measured by
20. Building overall B Movement
Uniform “look”
Brand partners
On-going campaigns
*Ben & Jerry’s B Corp Banner
*Channel Islands B Corp Banner