5 Fresh Ideas for End-Of-Year Giving

5

FRESH
IDEAS

/////////////////////////////////////////

for your /////////////////////////////////////////

END-OF-YEAR
giving campaigns
////////////////////////////////////////////////////////////////////////////////////////////////////////

Instead of the usual fruit cake or donation
envelope, kickstart your end-of-year giving
with one (or more!) of these five fresh ideas.

©
2009-13 CafeGive, All Rights Reserved.

Whether you’re looking to raise funds and
awareness for a cause, give thanks to your
supporters, or just spread a little joy, these fun
ideas will help you rise above the ordinary
and make your campaign stand out.

2

©

1. SHARE the love
The end of the year is the
perfect time to give thanks
and a shout-out to your
supporters and fans.
In lieu of traditional, by-mail
cards, many organizations now
send digital holiday messages—
with fun and interactive
elements often included—by
email. (Think JibJab.)
3

©

- 1. SHARE the love -

But you can go even further with e-cards. Take it to the next
level this year with a unique digital card that thanks your
supporters and gives back at the same time.
Create a card that gives back:
Use our Like Us, Give Back app to
create an e-card that results in a
gift to the nonprofit of your choice.
Just ask your customers to Like
the card, and the app will count the
Likes and tally your end donation.

4

©


Share hope with a holiday video: Express yourself and your
cause with a holiday video, and use our Pass it On app to make
a donation every time your holiday video is shared.*
Social sharing is built into each
of these applications, so your
message of giving can reach
farther than ever.
*CafeGive’s Marketing Services can create a custom video
for you with your content, or we can use one that you
create/already have and are ready to share!

5

©

2
2. DOUBLE your gift
It’s better to give than to receive, so doubling your giving
is even better! Spruce up your end-of-year donations and
charitable giving with a matching cause campaign.

6

©

- 2. DOUBLE your gift Offer an action-oriented holiday
experience with Make The Match.
With this app, you can take your
donation even further by empowering
customers, fans, vendors, employees,
and your greater community to match
your gift.
Check out how organizations like the
Children’s Heart Foundation are also
using our Donate App With Pledge
to make the most of mobile giving.
7

©

- 2. DOUBLE your gift You can use our “Make The Match” app
to implement your branded campaign in a
matter of hours. We do all of the hosting,
collection, and funds distribution on
behalf of you and your cause
(including your tax receipt),
so that you can sit back and
relax with that cup of hot cocoa.

8

©

3. the (not-your-aunt’s)
HOLIDAY LETTER
The end-of-year holiday newsletter is a great
way to share all the impactful ways in which
your organization has given back over the past
year. But like your Aunt Gladys’ annual holiday
letter, your message may end up in the “read
later” pile. (Spoiler: “Later” means “never.”)

9

©

- 3. the (not-your-aunt’s) HOLIDAY LETTER This year, bring your holiday
newsletter to life with Social Impact
Map. With this app, you can easily
record your organizational and
employee-driven volunteerism,
donations, and other good deeds;
and share those acts of kindness
through your social channels, like
your Facebook page.
An interactive map feature shows
where and how you and your
team have made an impact.
10

©

- 3. the (not-your-aunt’s) HOLIDAY LETTER You can further personalize your Social Impact Map by
adding photos and stories (check out a great example from
Prometheus Real Estate Group here), and encouraging
followers and fans to Like and share your good work.
The best part of the Social Impact Map app: It can run all
year long, giving you a living record of your ongoing CSR
and community giving stories, year after year.

11

©

4. GIVING tuesday

There’s a big day for giving thanks, and several more
for scoring shopping deals, so why not get involved
in the world’s fastest growing day for giving back?
GivingTuesday is a movement centered on giving back
during the holiday season. December 3, 2013 marks
the second annual GivingTuesday, and a day when
communities will come together to make a difference.
12

©

- 4. GIVING tuesday -

Celebrate the season of giving
this year with your own
GivingTuesday event.
GivingTuesday.org lists ideas
for businesses and nonprofits
large and small, and you
can use CafeGive’s suite
of apps to create your own
memorable and branded
GivingTuesday experience.

13

©


If you’re not sure where to get started, become a
GivingTuesday partner, and use ideas one, two, three, and five
from this list to kick off your first GivingTuesday campaign!
14

©

5. give the gift of
CAUSE MARKETING
Here’s an idea that’s
sure to get you on the
“Nice” list: Give the gift
of effective, creative
cause marketing.

15

©

- 5. give the gift of CAUSE MARKETING -

The causes you support need you, so why not gift them
with a social media campaign? Many of our successful
campaigns have been funded by businesses who are looking
for innovative ways to strengthen their partnerships with
nonprofits.
Your cause partners may look to you for monetary support,
but with a social media sponsorship you can further the
cause and your impact. Check out examples of successful
giving campaigns here!
A social media campaign is another gift that keeps on giving:
it can help your causes build marketing muscle and extend
their reach and impact.
16

©

Ready to jump in?
Contact us to get
started on your end-ofyear campaign.

©

eGive, All Rights Reserved.

5

FRESH
IDEAS

/////////////////////////////////////////

for your /////////////////////////////////////////

END-OF-YEAR
giving campaigns
////////////////////////////////////////////////////////////////////////////////////////////////////////

Instead of the usual fruit cake or donation
envelope, kickstart your end-of-year giving
with one (or more!) of these five fresh ideas.

Whether you’re looking to raise funds and
awareness for a cause, give thanks to your
supporters, or just spread a little joy, these fun
ideas will help you rise above the ordinary
and make your campaign stand out.

©

1. SHARE the love
The end of the year is the
perfect time to give thanks
and a shout-out to your
supporters and fans.

In lieu of traditional, by-mail
cards, many organizations now
send digital holiday messages—
with fun and interactive
elements often included—by
email. (Think JibJab.)
©


t you can go even further with e-cards. Take it to the next

el this year with a unique digital card that thanks your
pporters and gives back at the same time.

eate a card that gives back:
e our Like Us, Give Back app to
ate an e-card that results in a
to the nonprofit of your choice.
t ask your customers to Like
card, and the app will count the
es and tally your end donation.

©


are hope with a holiday video: Express yourself and your

use with a holiday video, and use our Pass it On app to m
onation every time your holiday video is shared.*

Social sharing is built into eac
of these applications, so your
message of giving can reach
farther than ever.

*CafeGive’s Marketing Services can create a custom video
for you with your content, or we can use one that you
create/already have and are ready to share!

©

2
2. DOUBLE your gift

t’s better to give than to receive, so doubling your giving
s even better! Spruce up your end-of-year donations an
charitable giving with a matching cause campaign.

©

- 2. DOUBLE your gift -

er an action-oriented holiday
erience with Make The Match.
h this app, you can take your
nation even further by empowering
stomers, fans, vendors, employees,
d your greater community to match
ur gift.

eck out how organizations like the
ldren’s Heart Foundation are also
ng our Donate App With Pledge
make the most of mobile giving.
©

- 2. DOUBLE your gift -

u can use our “Make The Match” app
mplement your branded campaign in a
tter of hours. We do all of the hosting,
lection, and funds distribution on
half of you and your cause
luding your tax receipt),
that you can sit back and
ax with that cup of hot cocoa.

©

3. the (not-your-aunt’s)
HOLIDAY LETTER
The end-of-year holiday newsletter is a great
way to share all the impactful ways in which
your organization has given back over the past
year. But like your Aunt Gladys’ annual holiday
letter, your message may end up in the “read
later” pile. (Spoiler: “Later” means “never.”)

©

- 3. the (not-your-aunt’s) HOLIDAY LETTER -

This year, bring your holiday
newsletter to life with Social Impa
Map. With this app, you can easil
record your organizational and
employee-driven volunteerism,
donations, and other good deeds
and share those acts of kindness
through your social channels, like
your Facebook page.

An interactive map feature show
where and how you and your
team have made an impact.
©

- 3. the (not-your-aunt’s) HOLIDAY LETTER -

ou can further personalize your Social Impact Map by
dding photos and stories (check out a great example from
rometheus Real Estate Group here), and encouraging
llowers and fans to Like and share your good work.

he best part of the Social Impact Map app: It can run all
ear long, giving you a living record of your ongoing CSR
nd community giving stories, year after year.

©

4. GIVING tuesday

There’s a big day for giving thanks, and several more
for scoring shopping deals, so why not get involved
in the world’s fastest growing day for giving back?
GivingTuesday is a movement centered on giving back
during the holiday season. December 3, 2013 marks
the second annual GivingTuesday, and a day when
communities will come together to make a difference.
©


Celebrate the season of givin
this year with your own
GivingTuesday event.

GivingTuesday.org lists idea
for businesses and nonprofi
large and small, and you
can use CafeGive’s suite
of apps to create your own
memorable and branded
GivingTuesday experience.

©


ou’re not sure where to get started, become a
ingTuesday partner, and use ideas one, two, three, and fi
m this list to kick off your first GivingTuesday campaign!
©

5. give the gift of
CAUSE MARKETING
Here’s an idea that’s
sure to get you on the
“Nice” list: Give the gift
of effective, creative
cause marketing.

©

- 5. give the gift of CAUSE MARKETING -

e causes you support need you, so why not gift them

th a social media campaign? Many of our successful
mpaigns have been funded by businesses who are look
r innovative ways to strengthen their partnerships with
nprofits.

ur cause partners may look to you for monetary support
ut with a social media sponsorship you can further the
use and your impact. Check out examples of successful
ving campaigns here!

social media campaign is another gift that keeps on givin
can help your causes build marketing muscle and extend
eir reach and impact.
©

5 Fresh Ideas for End-Of-Year Giving

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