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To Act or Not To Act: Turning Purpose Into Action Through Brand Activism

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In today's day and age, promoting social causes is crucial to the future of brands but in order for it to work, activism has to be closely aligned with a brand’s core values. While brand purpose links back to social good and consumers expect brands to take up a societal cause or political stance, social media has maximized everything and anything that your brand puts out. This expert panel discusses how to turn purpose into action and how you can be committed to social change.

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To Act or Not To Act: Turning Purpose Into Action Through Brand Activism

  1. 1. To Act or Not To Act: Turning Purpose Into Action Through Brand Activism @FalconIO falcon.io events@falcon.io
  2. 2. Welcome & intro De fi nition Our panelists The discussion Audience Q&A Today’s Agenda.
  3. 3. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society.
  4. 4. Nils Knoop Integrated Marketing & Communications Ben & Jerry’s Kaitlyn WonJung Chang Brand Innovation Lead Accenture Interactive Dino Kuckovic Director of Community & Events Falcon.io PANE L Brand Activism @FalconIO #FalconEd @kaitlynchang @dinokuckovic @nilsknoop Logan Woods Creative Director Scholz & Friends @woodslogan
  5. 5. @FalconIO #FalconEd
  6. 6. @falconIO falcon.io events@falcon.io

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