SlideShare a Scribd company logo

Does Social Media Translate Into Revenue?

Rank Media Agency
Rank Media Agency
Rank Media AgencyRank Media Agency

One of digital marketing's biggest questions is whether or not social media marketing can translate into revenues. Facebook, Twitter, Instagram, and other social platforms provide brands with opportunities to reach niche target audiences in a non-invasive manner. Find out how to effectively leverage social media marketing to increase brand awareness, increase traffic, capture leads, and subsequently generate revenue. *Presentation was prepared by CEO & Founder, Yohan Perez.

Does Social Media Translate Into Revenue?

1 of 18
Download to read offline
Click to edit Master title style
15-08-06
 Client Name
1
DOES SOCIAL MEDIA
TRANSLATE TO REVENUE?
Presented by: 
Yohan Perez
Founder and Chief Marketing
Officer
2
SOCIAL MEDIA MARKETING
 Lots of buzz around social media
platforms

 Many brands have become an overnight
success by leveraging social media

 How do new brands take advantage of
this recent trend?
Does Social Media Translate Into Revenue?
4
STEP 1 – EARN YOUR FOLLOWERS!

 Know your target
audience (demo & geo)

 Gain their trust and
develop interest with
community content

 Keep them
engaged on a
consistent basis
STEP 2 – ADOPT A SOCIAL CULTURE!

 What does your brand/company stand for? 

 What does your audience engage with?

 Respond to User Requests
5
6
STEP 3– USE THE RIGHT SOCIAL MEDIA NETWORKS
 Where is your audience most active? 

 When is your audience most active?

Recommended

The History of Influencer Marketing
The History of Influencer MarketingThe History of Influencer Marketing
The History of Influencer MarketingIZEA
 
User-generated content: do you really need it?
User-generated content: do you really need it? User-generated content: do you really need it?
User-generated content: do you really need it? Hannah Law
 
How Social Media has shared the way Brands Speak to Consumers.
How Social Media has shared the way Brands Speak to Consumers.How Social Media has shared the way Brands Speak to Consumers.
How Social Media has shared the way Brands Speak to Consumers.Journal of Marketing
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingYasmin Hussain
 
Murphy usa whrrlcasestudy1110b
Murphy usa whrrlcasestudy1110bMurphy usa whrrlcasestudy1110b
Murphy usa whrrlcasestudy1110bExpedia, Inc.
 
COA,BFA (Applied Art), 4th year, Section a, Question 7, Divya ,Diksha and Himani
COA,BFA (Applied Art), 4th year, Section a, Question 7, Divya ,Diksha and HimaniCOA,BFA (Applied Art), 4th year, Section a, Question 7, Divya ,Diksha and Himani
COA,BFA (Applied Art), 4th year, Section a, Question 7, Divya ,Diksha and HimaniDivyaSinduria
 
Influencer Marketing 2021
Influencer Marketing 2021Influencer Marketing 2021
Influencer Marketing 2021Mingwei Ma
 
Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
 

More Related Content

What's hot

Turning Paid Impressions into Social Media Endorsements
Turning Paid Impressions into Social Media EndorsementsTurning Paid Impressions into Social Media Endorsements
Turning Paid Impressions into Social Media EndorsementsSparks Ideas
 
Social Media Marketing: Success Stories & Case Studies
Social Media Marketing: Success Stories & Case Studies Social Media Marketing: Success Stories & Case Studies
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
 
BDMI Presentation for NewCo New York
BDMI Presentation for NewCo New YorkBDMI Presentation for NewCo New York
BDMI Presentation for NewCo New YorkSim Blaustein
 
Customer Acquisition Through Social Media
Customer Acquisition Through Social MediaCustomer Acquisition Through Social Media
Customer Acquisition Through Social MediaMariana Rodriguez
 
Millennials & Mobile-centric experiences | Skintimate Inspiration Nation Camp...
Millennials & Mobile-centric experiences | Skintimate Inspiration Nation Camp...Millennials & Mobile-centric experiences | Skintimate Inspiration Nation Camp...
Millennials & Mobile-centric experiences | Skintimate Inspiration Nation Camp...Mariana Rodriguez
 
Indian social media case studies
Indian social media case studiesIndian social media case studies
Indian social media case studiesunnati shah
 
Red BullArt of Motion: Digital Marketing Plan Case Study
Red BullArt of Motion: Digital Marketing Plan Case StudyRed BullArt of Motion: Digital Marketing Plan Case Study
Red BullArt of Motion: Digital Marketing Plan Case StudySpyros Langkos
 
How to Create a Successful Social Media Campaign
How to Create a Successful Social Media CampaignHow to Create a Successful Social Media Campaign
How to Create a Successful Social Media CampaignSocialmetrix
 
Word of Mouth Marketing
Word of Mouth MarketingWord of Mouth Marketing
Word of Mouth MarketingChelsea Fitch
 
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemediaLSRLM
 
Popdeem Preview
Popdeem PreviewPopdeem Preview
Popdeem PreviewPopdeem
 
WORD OF MOUTH
WORD OF MOUTHWORD OF MOUTH
WORD OF MOUTHPonnyrose
 
Social Media Campaign Analysis
Social Media Campaign AnalysisSocial Media Campaign Analysis
Social Media Campaign AnalysisHimanshu Upadhyay
 
Social Media Marketing Case Study - Heineken International
Social Media Marketing Case Study - Heineken International Social Media Marketing Case Study - Heineken International
Social Media Marketing Case Study - Heineken International SocialMedia8
 
digital marketing of coca cola adidas and american tourister
digital marketing of coca cola adidas and american touristerdigital marketing of coca cola adidas and american tourister
digital marketing of coca cola adidas and american touristerStudent
 
RTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_Final
RTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_FinalRTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_Final
RTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_FinalAndrea Breneman
 

What's hot (20)

Turning Paid Impressions into Social Media Endorsements
Turning Paid Impressions into Social Media EndorsementsTurning Paid Impressions into Social Media Endorsements
Turning Paid Impressions into Social Media Endorsements
 
Social Media Marketing: Success Stories & Case Studies
Social Media Marketing: Success Stories & Case Studies Social Media Marketing: Success Stories & Case Studies
Social Media Marketing: Success Stories & Case Studies
 
BDMI Presentation for NewCo New York
BDMI Presentation for NewCo New YorkBDMI Presentation for NewCo New York
BDMI Presentation for NewCo New York
 
Customer Acquisition Through Social Media
Customer Acquisition Through Social MediaCustomer Acquisition Through Social Media
Customer Acquisition Through Social Media
 
Word of mouth marketing
Word of mouth marketingWord of mouth marketing
Word of mouth marketing
 
Millennials & Mobile-centric experiences | Skintimate Inspiration Nation Camp...
Millennials & Mobile-centric experiences | Skintimate Inspiration Nation Camp...Millennials & Mobile-centric experiences | Skintimate Inspiration Nation Camp...
Millennials & Mobile-centric experiences | Skintimate Inspiration Nation Camp...
 
Word of Mouth Marketing
Word of Mouth MarketingWord of Mouth Marketing
Word of Mouth Marketing
 
Feb.6
Feb.6Feb.6
Feb.6
 
Indian social media case studies
Indian social media case studiesIndian social media case studies
Indian social media case studies
 
Red BullArt of Motion: Digital Marketing Plan Case Study
Red BullArt of Motion: Digital Marketing Plan Case StudyRed BullArt of Motion: Digital Marketing Plan Case Study
Red BullArt of Motion: Digital Marketing Plan Case Study
 
How to Create a Successful Social Media Campaign
How to Create a Successful Social Media CampaignHow to Create a Successful Social Media Campaign
How to Create a Successful Social Media Campaign
 
Word of Mouth Marketing
Word of Mouth MarketingWord of Mouth Marketing
Word of Mouth Marketing
 
Digital digest #4
Digital digest #4Digital digest #4
Digital digest #4
 
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
3 36764 the_nextlevelofsocialsponsorshipsbymassrelevancemedia
 
Popdeem Preview
Popdeem PreviewPopdeem Preview
Popdeem Preview
 
WORD OF MOUTH
WORD OF MOUTHWORD OF MOUTH
WORD OF MOUTH
 
Social Media Campaign Analysis
Social Media Campaign AnalysisSocial Media Campaign Analysis
Social Media Campaign Analysis
 
Social Media Marketing Case Study - Heineken International
Social Media Marketing Case Study - Heineken International Social Media Marketing Case Study - Heineken International
Social Media Marketing Case Study - Heineken International
 
digital marketing of coca cola adidas and american tourister
digital marketing of coca cola adidas and american touristerdigital marketing of coca cola adidas and american tourister
digital marketing of coca cola adidas and american tourister
 
RTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_Final
RTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_FinalRTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_Final
RTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_Final
 

Similar to Does Social Media Translate Into Revenue?

A Recipe for Virality
A Recipe for ViralityA Recipe for Virality
A Recipe for ViralityCult LDN
 
The CMO's Guide to Influencer Marketing
The CMO's Guide to Influencer MarketingThe CMO's Guide to Influencer Marketing
The CMO's Guide to Influencer MarketingHarsha MV
 
Bell Pottinger North Digital Credentials
Bell Pottinger North Digital CredentialsBell Pottinger North Digital Credentials
Bell Pottinger North Digital Credentialscwarham
 
How Social Movements affect the Brand Story
How Social Movements affect the Brand StoryHow Social Movements affect the Brand Story
How Social Movements affect the Brand StoryHuahuaLiu
 
D2C Marketing in Nutraceutical Industry.pdf
D2C Marketing in Nutraceutical Industry.pdfD2C Marketing in Nutraceutical Industry.pdf
D2C Marketing in Nutraceutical Industry.pdfDibyanganaMisra
 
Social Media Presentation2
Social Media Presentation2Social Media Presentation2
Social Media Presentation2Jasmeet Nagra
 
Trend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement ReportTrend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement Reportdhimand
 
Harnessing the Power of Social Media Influencers
Harnessing the Power of Social Media InfluencersHarnessing the Power of Social Media Influencers
Harnessing the Power of Social Media InfluencersBBDO
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedShanq Web
 
Kendra Bracken-Ferguson, CAA-CBG
Kendra Bracken-Ferguson, CAA-CBGKendra Bracken-Ferguson, CAA-CBG
Kendra Bracken-Ferguson, CAA-CBGHilary Ip
 
Social Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audienceSocial Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
 
The Intersection of Social Media and Direct
The Intersection of Social Media and DirectThe Intersection of Social Media and Direct
The Intersection of Social Media and DirectVivastream
 
Social Network Analysis
Social Network AnalysisSocial Network Analysis
Social Network Analysisbal13
 
Social media and you
Social media and youSocial media and you
Social media and youGordon Diver
 

Similar to Does Social Media Translate Into Revenue? (20)

Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
A Recipe for Virality
A Recipe for ViralityA Recipe for Virality
A Recipe for Virality
 
The CMO's Guide to Influencer Marketing
The CMO's Guide to Influencer MarketingThe CMO's Guide to Influencer Marketing
The CMO's Guide to Influencer Marketing
 
Bell Pottinger North Digital Credentials
Bell Pottinger North Digital CredentialsBell Pottinger North Digital Credentials
Bell Pottinger North Digital Credentials
 
How Social Movements affect the Brand Story
How Social Movements affect the Brand StoryHow Social Movements affect the Brand Story
How Social Movements affect the Brand Story
 
D2C Marketing in Nutraceutical Industry.pdf
D2C Marketing in Nutraceutical Industry.pdfD2C Marketing in Nutraceutical Industry.pdf
D2C Marketing in Nutraceutical Industry.pdf
 
Social Fresh EAST 2013: Ted Rubin
Social Fresh EAST 2013: Ted RubinSocial Fresh EAST 2013: Ted Rubin
Social Fresh EAST 2013: Ted Rubin
 
Social Media Presentation2
Social Media Presentation2Social Media Presentation2
Social Media Presentation2
 
Trend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement ReportTrend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement Report
 
Harnessing the Power of Social Media Influencers
Harnessing the Power of Social Media InfluencersHarnessing the Power of Social Media Influencers
Harnessing the Power of Social Media Influencers
 
Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!
 
Viral Marketing
Viral MarketingViral Marketing
Viral Marketing
 
viral Mkg
viral Mkgviral Mkg
viral Mkg
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explained
 
Kendra Bracken-Ferguson, CAA-CBG
Kendra Bracken-Ferguson, CAA-CBGKendra Bracken-Ferguson, CAA-CBG
Kendra Bracken-Ferguson, CAA-CBG
 
Social Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audienceSocial Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audience
 
The Intersection of Social Media and Direct
The Intersection of Social Media and DirectThe Intersection of Social Media and Direct
The Intersection of Social Media and Direct
 
Social Network Analysis
Social Network AnalysisSocial Network Analysis
Social Network Analysis
 
Social media marketing ii
Social media marketing iiSocial media marketing ii
Social media marketing ii
 
Social media and you
Social media and youSocial media and you
Social media and you
 

Recently uploaded

5 stages of search engine optimization(seo)
5 stages of search engine optimization(seo)5 stages of search engine optimization(seo)
5 stages of search engine optimization(seo)sahlaipcs
 
Twitch Triumph: Socio Cosmos Boosts Your Channel
Twitch Triumph: Socio Cosmos Boosts Your ChannelTwitch Triumph: Socio Cosmos Boosts Your Channel
Twitch Triumph: Socio Cosmos Boosts Your ChannelSocioCosmos
 
100 Best Practices For Creating Compelling And Effective Landing Pages.
100 Best Practices For Creating Compelling And Effective Landing Pages.100 Best Practices For Creating Compelling And Effective Landing Pages.
100 Best Practices For Creating Compelling And Effective Landing Pages.i-engage
 
Social Media Marketing Trends 2024 - Noboru World
Social Media Marketing Trends 2024 - Noboru WorldSocial Media Marketing Trends 2024 - Noboru World
Social Media Marketing Trends 2024 - Noboru Worldkartik290054
 
Maximizing Facebook Potential: Socio Cosmos Solutions
Maximizing Facebook Potential: Socio Cosmos SolutionsMaximizing Facebook Potential: Socio Cosmos Solutions
Maximizing Facebook Potential: Socio Cosmos SolutionsSocioCosmos
 

Recently uploaded (6)

5 stages of search engine optimization(seo)
5 stages of search engine optimization(seo)5 stages of search engine optimization(seo)
5 stages of search engine optimization(seo)
 
Basic SEO Course.pdf
Basic SEO Course.pdfBasic SEO Course.pdf
Basic SEO Course.pdf
 
Twitch Triumph: Socio Cosmos Boosts Your Channel
Twitch Triumph: Socio Cosmos Boosts Your ChannelTwitch Triumph: Socio Cosmos Boosts Your Channel
Twitch Triumph: Socio Cosmos Boosts Your Channel
 
100 Best Practices For Creating Compelling And Effective Landing Pages.
100 Best Practices For Creating Compelling And Effective Landing Pages.100 Best Practices For Creating Compelling And Effective Landing Pages.
100 Best Practices For Creating Compelling And Effective Landing Pages.
 
Social Media Marketing Trends 2024 - Noboru World
Social Media Marketing Trends 2024 - Noboru WorldSocial Media Marketing Trends 2024 - Noboru World
Social Media Marketing Trends 2024 - Noboru World
 
Maximizing Facebook Potential: Socio Cosmos Solutions
Maximizing Facebook Potential: Socio Cosmos SolutionsMaximizing Facebook Potential: Socio Cosmos Solutions
Maximizing Facebook Potential: Socio Cosmos Solutions
 

Does Social Media Translate Into Revenue?

  • 1. Click to edit Master title style 15-08-06 Client Name 1 DOES SOCIAL MEDIA TRANSLATE TO REVENUE? Presented by: Yohan Perez Founder and Chief Marketing Officer
  • 2. 2 SOCIAL MEDIA MARKETING  Lots of buzz around social media platforms  Many brands have become an overnight success by leveraging social media  How do new brands take advantage of this recent trend?
  • 4. 4 STEP 1 – EARN YOUR FOLLOWERS!  Know your target audience (demo & geo)  Gain their trust and develop interest with community content  Keep them engaged on a consistent basis
  • 5. STEP 2 – ADOPT A SOCIAL CULTURE!  What does your brand/company stand for?  What does your audience engage with?  Respond to User Requests 5
  • 6. 6 STEP 3– USE THE RIGHT SOCIAL MEDIA NETWORKS  Where is your audience most active?  When is your audience most active?
  • 7. 7 IMPACT OF SOCIAL MEDIA Social Media played a big impact in spreading awareness for ALS:  Campaign Raised: $115 million  As of August 2014, it had resulted in 1.2 million related Facebook videos and 2.2 million Twitter mentions.  People were positively “pressured” in participating on social media channels  Created Personal Involvement  Made everyone feel like they made a positive impact towards a worthy cause.
  • 8. 8 IMPACT OF SOCIAL MEDIA Social Media also impacts the decisions made in your household! Coca-Cola’s “Share a Coke” campaign started in Australia in 2011 & expanded to more than 50 countries before going viral in the USA during the summer of 2014.  People find personalization downright irresistible.  Coca-Cola took the 250 more popular teen and millennial names in the U.S. – and also included nicknames such as “Bestie” and “Wingman”.  This campaign resulted in a 7% increase in Coke consumption!  The hashtag #ShareACoke was widely used and social media was integral in increasing brand awareness organically.
  • 9. 9 IMPACT OF SOCIAL MEDIA Social Media has the power to change a business overnight: Dollar Shave Club is a prime example   The video generated 4.75 Million Views in the 1st three months   12,000 people signed up within the first 48 hrs. of the debut on YouTube   The site crashed within 3 hrs. due to the amount of orders   Production costs totalled only $4,500   $9.8 million secured by investors in Nov. 2012
  • 10. 10 IMPACT OF SOCIAL MEDIA It was a campaign so successful that the Dollar Beard Club rode it’s coattails! To shave or not to shave….now that is the true question!
  • 11. 11  Create a buzz about CrownRing on social platforms  Create consumer participation and awareness  Contest to drive follower engagement  Create new sales channels RANK’S SOCIAL SUCCESSES CROWNRING Social Media Overview, June 2014 14,313 Facebook fans 1,171 Twitter Followers 1,097 Pinterest Followers 822 Instagram Followers The following were the objectives for CrownRing’s campaign:
  • 12. 12 RANK’S SOCIAL SUCCESSES •  107,000 Facebook Fans •  140,000 Pinterest Followers •  5,800 Instagram Followers •  6,800 Twitter Followers Active and Engaged Audience CROWNRING What a difference a year makes!
  • 13. RANK’S SOCIAL SUCCESSES Social takes time, testing and proper budgeting:  Launching several interactive contests  Asking for users to share their wedding/love stories  Sharing user generated content  Investing in social media advertising to increase content reach  Developing strategic social calendars based on the type of content users engaged with previously CrownRing has seen tremendous growth in engagement per post over the past year. 13
  • 14. Create a buzz by leveraging social influencers: THE POWER OF INFLUENCERS 14 Kylie Jenner of the Kardashian clan leverages her massive Instagram following (31.5M followers) to promote both Lyfe Tea and CocoWhite UK. Chiara Ferragni has become one of the most prolific names in digital fashion. With 4.4m Instagram followers and 1.1M Facebook fans, her reach and influence is unmatched.
  • 15. Create a buzz by leveraging social influencers: THE POWER OF INFLUENCERS 15
  • 16. 16 Social proof plays a significant role in influencing a customer’s purchase decision: THE POWER OF INFLUENCERS  92% of consumers have more trust for a peer recommendation than a message directly coming from a bran  78% of online users will research a product, services, or company before making a final purchase decision  33% more sales are driven via brand ambassadors than average customers
  • 17. 17 WRAPPING IT UP  Choosing the right target audience  Understanding where your audience is most active and how to engage them  Investing time and energy into testing new concepts  Leveraging social media advertising to increase branding and awareness Success with social media is largely dependent on: