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#OrganicSocial Isn't Dead - It's More Important Than Ever
The document features insights from speakers including Devon Wijesinghe, CEO of InsightPool, Adam Naide, Head of Social Media Marketing at Cox Communications, and Neil Bedwell, former Head of Digital at Coca-Cola, discussing the evolution of social media marketing. It highlights the decreasing organic reach on platforms like Facebook, urging brands to redefine their strategies by focusing on human engagement and conversations. The document emphasizes the importance of remaining relevant and authentic in social media marketing through the '6 C's' of effective engagement.
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#OrganicSocial Isn't Dead - It's More Important Than Ever
- 2. Devon Wijesinghe @DevonWijesinghe CEO, Insightpool Speakers DevonWijesinghe is the CEO at Insightpool, The Social Relationship Intelligence Platform that helps brands predict the right people and precise actions to nurture social relationships and drive measurable revenue and results. Devon co-founded Insightpool in 2012, and in this short time has led the company from two to 60 employees, acquired a Silicon Valley start-up, Next Principles, and is currently revolutionizing marketing and sales across social.
- 3. Adam Naide @AdamNaide Head ofSocial Media Marketing, Cox Communications Speakers Head of Social Media Marketing at Cox Communications. Lead strategy and execution of all social media marketing activities across consumer and business markets. Achieved category leadership in in the use of social media for customer acquisition & retention, growth & engagement for 3rd largest cable operator. Recognized as industry leader for driving business ROI from social business.
- 4. Neil Bedwell @NeilBedwell Former Headof Digital, Coca-Cola Speakers A digital-native and creative strategy leader, Neil Bedwell joined Coca-Cola as Head of Digital at the end of 2011. At Coca-Cola, Neil led digital content strategy. His work includes the biggest campaign in the company’s history for the FIFA World Cup in Brasil 2014, developing new ways to create and publish content in real-time across multiple social channels and managing global creative agency relationships.
- 5. WHAT IS THE DEFINITIONOF ORGANIC REACH?
- 6. “Organic reach isthe total number of unique people who were shown your post through unpaid”
- 7. “Facebook told marketerstwo years ago at its fMC event in New York that 16% of their fans on average were seeing their organic posts." "Increasingly Facebook is saying that you should assume a day will come when the organic reach is zero." "The days of getting any free reach on Facebook may be numbered."
- 8. or Organic needs tobe redefined
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- 10. ORGANIC MARKETING ISN’T DEAD. YOU’REJUST THINKING ABOUT IT WRONG.
- 13. GETTING PEOPLE TO ENGAGEIS NOT SOMETHING AN AD WILL DO
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- 15. In the ageof social media… Brands are becoming more like HUMANS And humans are becoming more like BRANDS
- 16. Old: organic vs. paid Today: Organicwith paid
- 17. ORGANIC = FREE ORGANIC= HUMAN ENGAGEMENT = INTERACTION
- 18. THINK HUMAN INTERACTION WITHREAL PEOPLE ABOUT STUFF THEY’RE INTERESTED IN • Conversations with consumers at scale vs. brands as publishers • Not one to many, but one to some based on context and relevance
- 19. 6 C’s ofsocial media marketing: • Content • Context • Conversation • Community • Call to Action Overlap of your brand and culture is the social sweet spot
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- 22. “Contextual Relevancy”- maintaina single brand voice, don’t just budge into a conversation.
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- 24. organic is notdead, its more than alive! You need to use it as your launch pad
- 25. WHAT IS THE DEFINITIONOF ORGANIC REACH?
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