Godrej Interio: mapping opp areas
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FPS did a basic study of Godrej Interio's Social Media presence and noted down all the things that are being done right by the brand.
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Godrej Interio: mapping opp areas
- 1. Godrej Interio Digital Presence Study
- 2. What is the purpose of the audit? • A detailed study of the social media presence of Godrej Interio • To map the basic opportunity areas
- 4. The First Impression The cover picture highlights the latest campaign with all the relevant information regarding the campaign
- 5. The Basics Godrej Interio’s response rate is quite high. They interact with their audience on a regular basis
- 6. Content Calendar We notice a certain pattern in the timing of the posts Let’s break it down – Feb 23 – 2 posts – Upload And Transform Contest, Home Decoration Feb 22 – 2 posts – Double Bonanza, Home Decor Feb 21 – 2 posts – Godrej Interio Product, Home Decor Feb 20 – 2 posts – Godrej Interio Product, Home Decor Feb 18 – 1 post – Godrej Design Lab Feb 17 – 1 post – Dr. Healthy Ram Feb 14 – 1 post – Valentine’s Day
- 7. Content Ideas & Reception Attractive home décor images Point to be noted : These pictures are most probably downloaded from the internet. They do not give picture courtesy. Response is quite good
- 8. Content Ideas & Reception Godrej Interio shares videos from their YouTube channel. Response depends on the subject of the video
- 9. Content Ideas & Reception They have created a Dr. Healthy Ram who gives health and behavioural advice to people
- 10. Content Ideas & Reception Godrej Interio highlights their range of products almost everyday, leading the audience back to their website
- 11. Apps Point to be noted: Upload And Transform and Expert Live Chat apps are currently down
- 12. Special Occasions They come up with posts to celebrate certain days. They do not link their products to the messages they spread with the content
- 13. Campaigns Upload and Transform and Double Bonanza campaigns are currently active Reception is good
- 14. Campaigns They did not create any buzz on social media regarding the Design Lab campaign
- 15. Campaigns They share success stories with their audience thus generating positive response They highlight their tie-ups with influential celebrities
- 16. Content Pieces • Open ended statements/questions • The use of language is casual, warm and inviting
- 17. Twitter Presence
- 18. The Basics Godrej Interio is quite active on Twitter with an impressive follower base
- 19. Content Ideas & Reception The content pieces are more or less same as in Facebook They post 3 – 4 tweets per day
- 20. Content Ideas & Reception They live tweet from any even worth mentioning They also RT whenever they are mentioned in a positive way They do not use proper hashtags
- 21. Content Ideas & Reception They also share TVCs and video content from their channel on Twitter But reception is very low
- 22. Content Ideas & Reception They play Twitter-specific contests to bring more people in. But lack of relevant hashtag and reach has led to poor response
- 23. YouTube Presence
- 24. YouTube Presence Their video content encompasses everything from Godrej Interio TVCs to Upload and Transform success stories. The reception is good, though the number of subscribers is low
- 26. Pinterest Presence They are doing a fine job on Pinterest The subject of home decoration is very popular on Pinterest, and Godrej is implementing that quite well
- 29. LinkedIn Presence Active on LinkedIn with 17,654 followers
- 30. LinkedIn Presence The content pieces differ from that of Facebook and Twitter They interact with the people with a positive attitude