Marcus Sheridan Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Studies have shown that by the year 2019, 80% of all content consumed online will be video-based content. With such a dramatic trend, what is your business or organization doing to not only meet the demands of today's buyer but to also stay ahead of the marketplace and be prepared for what is next? In this action-packed keynote, Marcus Sheridan will show powerful stories of how B2B and B2C companies are using video to not only build their brand but significantly drive sales and marketing revenue in the process. Sheridan will also discuss exactly how any organization, regardless of size, can develop its own culture of video and experience incredible results. See what type of video content does and does not move the needle in terms of sales and revenue. Discover how to integrate video into the sales process to improve closing rates while decreasing sales cycles. Learn how to set up an in-house "media company" and engage your team in the process. And much, much more!

1. The Visual Sale
How to Embrace the Visual Revolution and
Create a Culture of Video in Your Organization
Marcus Sheridan
Marcus@MarcusSheridan.com
@TheSalesLion

2. I used to be a pool guy

3. October 10th, 2008
(7,882)

5. A “culture” of
listeners and
teachers…

6. They ask.
You answer.

7. As businesses, why are we
struggling with video?
@thesaleslion

8. If you had to choose one, is video
primarily a sales or marketing
conversation?
@thesaleslion

9. The Selling Seven
(Seven Types of Videos to Build Your Brand, Business, and
Bottom Line)

10. 1.“THE 80%”
WHY DO WE KEEP ANSWERING THE SAME
QUESTIONS?
@thesaleslion

11. 2. LANDING PAGES
(CAN INCREASE CONVERSIONS UP TO 80%)
@thesaleslion

13. 3. BIO VIDEOS
(YOUR PEOPLE AREN’T SPECIAL UNTIL YOU SHOW ME THEY ARE)
@thesaleslion

14. Tool: Wisestamp

15. 4. PRODUCT/SERVICE PAGES
@thesaleslion

16. 5. Cost/Price
@thesaleslion

17. 1. Cost
2. Problems
3. Vs/Comparisons
4. Reviews
5. Best
The Big Five:
The subjects that
move every buying
decision, in every
industry.
Period.

22. $7,000,000.00
(from ONE article)
@thesaleslion

24. 6. THE CLAIMS WE MAKE
@thesaleslion

25. 7. The Customer (Hero’s) Journey
@thesaleslion

27. 1. The 80% Video
2. Landing Page Videos
3. Bio Videos (used in email signatures)
4. Product/Services Pages (who you’re NOT a good fit
for)
5. Cost/Price Videos
6. The Claims We Make
7. Customer Journey Videos (Problem, Journey, Result)
27
The Selling Seven

28. 1. Top to Bottom Buy-In (Nothing happens without it)
2. Videographer (Insourcing is the future)
3. Start with Videos that Help SALES (Selling 7)
4. Teach Your Team On-Camera Performance
5. Obsess Over Using It in the Sales Process
6. Embrace the Messy
28
Making It Work for the Long Term

29. 29
They must see us before we see them.
They must hear us before we hear them.
They must know us before we know them.
TRUST.

30. Visit:
www.MarcusSheridan.com
Email:
Marcus@MarcusSheridan.com
Keynotes, In-House Workshops,
Consulting, and More