The document discusses the importance of having a customer-centric strategy to acquire and retain customers. It emphasizes focusing company activities and choosing what not to do in order to create a unique and valuable position in the marketplace. It also stresses the need for title agents to utilize social media and online platforms to engage with realtors, be relevant and memorable to customers, and optimize their online presence through websites, blogs, and social media.

1. WRIGHT STRATEGY ADVISORS The National Settlement Services Summit Cleveland, Ohio June 17, 2009

2. “ To Create and Keep Customers”… Therefore, successful companies are those who have created a CUSTOMER CENTRIC STRATEGY to acquire and retain customers.

3. According to Michael Porter… “ Strategy is the creation of a unique and valuable position…by choosing what not to do….and by creating fit among a company’s activities”

6. Customer-Centric-Social-Media

30. Travis Wright Wright Strategy Advisors Customer-Centric-Social-Media [email_address] 281-217-2789