1. Steven Streight
Web Content Developer
Social Media Strategist

2. Services of Steven Streight
* Social Media Marketing
* CEO, Testimonial &
Product Demo Video
* Website Content Writing
* Website Usability Testing
* Blog Design & Strategy

3. Current & Past Clients
of Steven Streight
* Peoria Historical Society
* Arts Partners of Central Illinois
* Naturally Yours Grocery
* Caterpillar
* General Motors
* US Department of Defense
* Wall Street Transcript
* Scholastic, Inc.
* Garden Way / Troy-Bilt

4. Principles Guiding Steven Streight
7 Key Concepts
(1) Benefit orientation
(2) Business goals & ROI
(3) Meet customer needs
(4) Position company as experts
(5) Interact with audience
(6) Social media = sharing & caring
(7) Usability & credibility of content

5. (1) Benefit Orientation
Translate features into benefits.
Make benefits desirable.
Customer-centric text.
NOT “we-oriented” fluff.
Focus on user solutions,
not corporate assets.
How product satisfies needs.
Show product in use, solving problem.

6. (2) Business goals & ROI
Marketing for corporate goals.
Marketing for tangible results.
Marketing for targeted communication.
Marketing for good will / PR / word of mouth.
Marketing for product sales.
Marketing for customer relations.
Marketing for enhanced customer loyalty.

7. (3) Meet customer needs
Describe typical problem.
Identify with customer situation.
Clarify corporate expertise.
Explain product as solution.
Dramatize usability of product.
Prove high quality of product.
Create urgent desire for product.
Facilitate immediate purchase.

8. (4) Position company as experts
Appropriate terminology.
Technical buzzwords defined.
Sophisticated design.
Photos of CEO, staff, headquarters.
Case studies of successes.
Examples of product applications.
Content reinforcing expertise.
Videos of sales presentations
Videos of product demonstrations.

9. (5) Interact with audience
Friendly comments.
Altruistic tips.
How to advice.
Helpful answers.
Simple explanations.
Relevant news items.
“Regular guy/gal” language.
Photos of staff, products & customers.

10. (6) Social media = sharing & caring
NOT constant sales hype.
NOT relentless inspirational quotes.
NOT corporate fluff.
Online reputation building.
Diplomatic response to complaints.
Open to critique & suggestions.
Like, Share, Retweet, Repost, Comment.
Authenticity, Transparency, Honesty.

11. (7) Readability, usability, credibility
Sophisticated design.
Good text / background contrast.
Integrated branding (colors, logo, etc.)
Easy to skim, scan & zero in.
Frequent content updates.
Links to media news.
Links to reputable sources.
Testimonials.
White papers.

12. Steven Streight
Web Content
Social Media
Video
...with strong marketing & writing expertise,
customized for your business success.