Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
Social Media for Nonprofits: What the CSuite Should Know
1. SociaL MeDia for NoNProfitS
WHAT THE C-SUITE SHOULD KNOW
presented by skyl nce
2. “Social media is online media that starts conversations,
encourages people to pass it on to others, and finds ways
to travel on its own.”
-Idealware, The Nonprofit Social Media Decision Guide
17. “Millennials expect organizations to have the same fluency
with social media, the same comfort working beyond the
organization’s institutional walls as they do.”
-Beth Kanter, Co-author of “The Networked Nonprofit”
18. “Social Media is an ingredient,
not an entrée.”
-Jay Baer, Convince & Convert
33. #1
In 2008, The Save
Darfur Coalition used a
Facebook page to raise
more than $75k from its
1 million members.
= increased
donations
34. #2 The National Wildlife
Federation used blogs and
Twitter to promote their new
initiative, Greenhour.org.
After 8 months, the results?
Website views doubled
from 8k to 16k
Email list doubled
from 2.5k to 5k
35. Two points:
• Both FPO and NPO can deal with ROI.
• They had clear goals from the beginning.
36. Organizations will not share the exact same goals...
Everyone’s strategies and tactics will differ.
37. Your adoption of social media
should align with
your business goals.
38. Your adoption of social media
should align with
your mission’s goals.
39. And a third point:
• It doesn’t always have
to be about ROI.
48. zen kitty
and current problems
with nonprofit social media
49. Dear Zen Kitty of social media wisdom,
I want my organization to use social media, but I
want to ensure that we do it right. What are some
common pitfalls I must avoid?
57. “Our coming fundraisers will
need lots of support. Can social
media help out?”
“Most likely. We know our audience is
already on Facebook. We can leverage
both our website and Facebook to create
a multi-channel campaign.”
58. “Our coming fundraisers will
need lots of support. Can social
media help out?”
Much better.
• You can focus your resources.
• You’ll know what tools make sense.
• You’ll know what metrics you need to
measure success.
“Most likely. We know our audience is
already on Facebook. We can leverage
both our website and Facebook to create
a multi-channel campaign.”
82. Flickr Photo Credits:
by eschipul by the IFRC by Eric Constantineau by Stéfan by i eated a cookie
mrdestructicity by Darkroom Productions by Univ of Iowa by Stéfan by vernhart
by the NOAA by rick by will biscuits by Stéfan by halfdos
by Steve Punter by x-ray delta one by Stéfan by milopeng
83. Movie Screenshot Credits:
Dr. Strangelove. Dir. Stanley Kubrick. With Peter Sellers, George C. Scott
Sterling Hayden, Keenan Wynn, Slim Pickens. Hawk Films, 1964 .
InfoGFX Credits:
Global Map of Social Networking 2011 by Trendstream.net
Twitterverse by Brian Solis and jess3
Social Media Landscape of 2011 by Fred Cavazza
84. end.
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sustainability. We help them communicate better and execute missions more efficiently.