Editing Internet Content: Websites & Blogs
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Writing for the Internet has its own unique style, including style guides. Editing Internet content is different from editing articles and manuscripts. But don’t worry—no programming or technical skills are required to edit Internet content. Bloggers and other content providers are looking for editors. Susan will take you through the similarities and differences of editing print and Internet content. Then you can add one more skill to your editing business.
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Editing Internet Content: Websites & Blogs
- 1. Editing Internet Content: Websites & Blogs Susan K. Stewart Practical Inspirations www.practicalinspirations.com
- 2. What is an Internet editor? Edit May post the articles May prepare graphics May schedule the post May schedule the social media Susan K. Stewart www.practicalinspirations.com
- 3. Online editor Website editor Blog content manager Susan K. Stewart www.practicalinspirations.com
- 4. Website editor Edits content before it goes on the site Usually the work of another person Review existing content Update information Correct errors Sometimes required to work on the format of the website Susan K. Stewart www.practicalinspirations.com
- 5. Blog content manager Much like a magazine editor Review articles from others Solicit articles from writers Headlines & subheads Sometimes may have to write articles Often post the articles Susan K. Stewart www.practicalinspirations.com
- 6. Differences Work online Different style Internet writing is often marketing Writing for a global audience Can’t assume the audience knows what is being said Simple and clear Scanable Susan K. Stewart www.practicalinspirations.com
- 7. Similarities More like a newspaper than magazine or book Upside down pyramid Above the fold Good writing Correct writing Susan K. Stewart www.practicalinspirations.com
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- 10. Susan K. Stewart www.practicalinspirations.com
- 11. Susan K. Stewart www.practicalinspirations.com
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- 15. Internet writing style Shorter 500 words Longer articles are split Long paragraphs are split also One subject Casual language Clear and concise Bullet points and numbered list Headlines & subheads Tight writing Susan K. Stewart www.practicalinspirations.com
- 16. Internet writing style Keyword oriented Introduction paragraph Use in article Electronic audience Scroll quickly Less fiction Newest, bestest information Susan K. Stewart www.practicalinspirations.com
- 17. Susan K. Stewart www.practicalinspirations.com
- 18. Susan K. Stewart www.practicalinspirations.com
- 19. Skills Ability to work quickly Sometimes daily – at least weekly SEO knowledge (search engine optimization) Effective keywords Social media skills What social media depends publication Work on tight deadline EDITING SKILLS Susan K. Stewart www.practicalinspirations.com
- 20. References Yahoo Style Guide Associated Press (AP) Chicago Manual of Style (CMOS) Website or blog style sheet Susan K. Stewart www.practicalinspirations.com
Editor's Notes
- If you’re looking for position as an Internet editor, there are a couple of different names you may search for. One listing was for content coordinator
- Sometimes called content manager or webmaster – although webmaster is now usually the person who handles the backend coding of a website. Often not a professional writer – maybe be a programmer or marketing person
- What is a blog?
- Online – show examples Website & blog samples Style – discuss later Not literary writing
- Front load the article, paragraphs, and sentences with most important information.
- How many of you print the material you edit? Nearly half of US adults read at 8th grade level or lower My blog SEO guide includes reading level test Nearly 80% scan writing on the computer rather than read. True on the Internet as well. Reading – really reading – on the computer screen is 25% slower More people read news online and only read headline and blurb. I confess – I do the same thing. Active language
- Show photo – Yahoo In resources list Writing for the Web – a good primer Proofreading Secrets of Best-selling Authors Christian Writers Style Manual - sometimes You may start working for a website or blog that doesn’t have a style sheet. – Help them write one.