A 101 on the types of content you want to consider for your blog, how to write your about and contact pages, understanding your audience, creating a content calendar and the brainstorming process Created for Google Business Groups Pakistan - Women in Business

1. Create Content for your Website
@sarahqsuhail

2. content to consider
blog pages
-about me
-contacts
blog structure
-reasons to blog
-audience
-types of content
-structure of a post
content
[[[[
-brainstorming
-content calendar
-developing an online personality
-beyond words

3. know why you’re blogging
what are you going to use this content for?
buildbrandawareness
increasesales
shareyourstory
transformyourself
justbecause

4. BLOG PAGESstatic information that isn’t listed by date

5. About Me
ABOUT ME
tell people all about your self
answer the following questions for your audience:
who are you?
what can you do for me?
what should I do next?
include a photo
don’t be boring

6. CONTACT
show everyone how to get
in touch with you
email
social media
(Facebook/Twitter/Google+/LinkedIn
physical address
(could be just a region)
phone number
(if you want people to call)

7. 27,311 likes
21,900 followers
1,032 followers
250 followers

8. 19,200 followers
1,267 followers
3,251 followers
890 photos

9. 2,518 likes
14,100 followers
6,037 followers
2,529 followers

10. BLOG STRUCTUREwhat goes where

11. know your audience
how old are they?
what do they do?
what do they enjoy?
why would they read your blog?
what can you offer them?

12. use different types of content
not-so-common
o videos
o memes
o infographics
o ebooks
o link pages
o research
common
o rant/opinion post
o review
(book/movie/restaurant/
designer/product etc.)
o lists
o how-tos
o interviews
o newsjacking

13. post structure
headline
intro paragraph
subheadings
short paragraphs (3 to 4 lines)
call to action (CTA)
*Internal and External Links

14. CREATING CONTENTHow to keep the words flowing

15. brainstorm in advance
1.write your blog name in a circle
2.around it write what services you provide/what topics you’d like to talk about
3.divide each of the services/topics by audience focus
4.create subdivisions for each of the various audiences
5.add topic themes for each one
6.brainstorm as many different titles as possible
Credit: sheownsit.com
My Salon
Hair Care
Mani /Pedi
Product Sales
Curly Hair
Long Hair
Short Hair
Trends for 2014
Hair Care Challenges
Up-Do Tutorials
For Men
For Kids
For Women

16. create a content calendar
CONTENT CALENDAR –SEPTEMBER, 2014 –THE AWESOME FREELANCER
Date
Category
Title
Post Type
Monday, September1, 2014
Blogging
How to Bea Blogger in 10 Minutes a Week
How To
Monday, September 8, 2014
Freelancing
ADay in the Life of a Freelance Writer
Rant
Monday, September 15, 2014
BlogReview
BlogReview –Scary Mommy
Review

17. your online personality
when you blog, write to a friend in a friendly natural tone
Pakistan is filled with beautiful, well recognized attractions that draw large crowds of people every year without fail. Because of the northern mountain region, they significantly vary in altitiudesuch as Murree(7250 ft), Naran(2405 ft), Lake Saifulmaluk(5390 ft), Kalam(7250), and Malamjaba(7000 ft)
Some of the most beautiful, well recognized attractions in the northern mountain regions of Pakistan are:
•Murree(7250 ft)
•Naran(2405 ft)
•Lake Saifulmaluk(5390 ft)
•Kalam(7250)
•Malamjaba(7000 ft)

18. your tone of voice
You wouldn’t happen to have a pen I could borrow, would you?
Do you have a pen I can borrow?
Pass me that pen.
fun
social
entertaining
knowledgeable
good listener
helpful

19. highlighted keywords
clear subheadings
lists
one idea per paragraph
“idea-intro” first sentence
300 to 800 words per post
people don’t read online –
they SKIM

20. tips to keep on blogging
fix a time, either daily or weekly to write
follow at least 10 other blogs in the same industry
interact with leaders on social media
keep “showing up”
proof read

21. ..and for those who just don’t want to write
photoblog
podcast
video blog

22. image credits
giulia.forsythe
subharna
®Tuncay
Corey Templeton
marfis75
Marshall Astor –Food Fetishist
MarwaMorgan
danmachold
AkshayHallur
Sharon Drummond
A blog is merely a tool that lets you do anything from change the world to share your shopping list.
-Anonymous