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My Book
Backstory
• The idea for book came from an opportunity I saw
around the buzzword “Growth Hacking”
• I didn’t think about lofty goals, just simple actions I
could take to validate the interest for the book
• I found a co-author to split the workload
• Before writing a single word, I pre-sold 500 copies
• Sounds sexy…but I literally begged for sales &
hustled copies on the web, like an upcoming artist
slinging his mixtape on the streets
Revenue & Cost Breakdown
I sold 23,047 books in total with ~17,000 copies sold in the first
6 months, I currently sell 14 copies a day
Revenue:
• $119,000 from book sales
• $25,000 from speaking engagements and one off training
• $198,000 from consulting engagements
 (3x’d my normal rate)
Costs:
• $349 Hosting (Instapage & Bluehost)
• $751 Design (after validation and a/b testing)
• $500 Facebook Advertising (didn’t work)
• $500 Upwork for admin tasks
MVP Book at Launch
MVP Landing Page
Book After Validation
Landing Page After Validation
www.100daysofgrowth.com
My process of launching a
six figure book
My Process: Topic + Promotion Planning
• Found a buzz worthy topic + my experience
• Brainstormed key promotion tactics:
 Product Hunt
 Mentioned tools/people in book and reached
out for promotion help
 Spread the word on marketing communities
 Interviewed on Podcasts (Traction Book did
really well with this approach)
 Answered Questions on Quora
 Guest Blogging
My Process: Set Goals
I set simple, yet powerful goals to…
• Build my personal brand
• Be featured in 25 Podcasts
• Sell 10,000 copies
• Create a repeatable process
My Process: Launch MVP
• Created a landing page
• Got 500 pre-orders
• Released a basic PDF copy
 With a $1 stock image as the cover
• Made $5000 and invested into better design
• Redesigned landing page after a/b testing copy
and optimizing conversion
My Process: Promotion Tactics
• Emailed 30-50 people included in ebook weekly
 500+ people included in the ebook
• Pitched podcasts to do interviews
 Led to 38 interviews
• Earned testimonials and shares
 Created buzz and validation/social proof
• Gave a few hundred free copies to key influencers
 Distributed weekly to maintain buzz
• Asked (begged) for people to write reviews on the
week of the book launch
My Process: Sales Results
• 2000+ sales from guest posts
 Posted 1/week for 20 weeks (started 5 weeks before launch)
• 2000+ sales from Product Hunt launch
• 1500+ sales from Quora
 Answered 1-2 Quora questions/day for 10 weeks
• 2500+ seals from Mighty Deals
• 5000+ sales from Appsumo
• 10,000+ sales from word of mouth/organic
How you can launch your own
six figure book
Your Process: Conduct Research
• Do your research!
• Talk to successful authors
• Use common sense
• Find something you’re qualified to write about
that…
 Isn’t crowded
 Has high search volume
 Has high demand based on
MerchantWords.com
Your Process: Writing + Pre-
Promotion
Writing:
• Use Google Docs or MS Word & Hire Upwork or a
professional to convert to an ebook friendly version
Pre-Promotion:
• Plan 2-3 ways to promote the book before launch
Your Process: Research Where
to Publish
Self Publish:
• Gumroad
• Selz
• Smashwords.com
• Amazon
 Kindle Direct Publishing+ Createspace.com (print friendly version)
Professionally Publish:
• No freaking clue! You need to talk to 3-5 authors +
find an agent + create a pitch + have a win
Your Process: Pricing &
Monetization
• $9 - $99 - if you’re writing on a topic that can help
people make money
 $30 price point works best for scale
• $3.99 - magic number on Amazon
• Plan for a back end monetization strategy (online
courses, coaching & services/consulting)
 Remember, I made most of my money from consulting (and I
mentioned that I tripped what I normally charge)
Go Talk to Experts!
• Talk to 3-5 authors who’ve launched successful
books
• Read this 
How I Made $342k From an eBook Without Amazon Kindle

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How I Made $342k From an eBook Without Amazon Kindle

  • 1.
  • 2.
  • 4. Backstory • The idea for book came from an opportunity I saw around the buzzword “Growth Hacking” • I didn’t think about lofty goals, just simple actions I could take to validate the interest for the book • I found a co-author to split the workload • Before writing a single word, I pre-sold 500 copies • Sounds sexy…but I literally begged for sales & hustled copies on the web, like an upcoming artist slinging his mixtape on the streets
  • 5. Revenue & Cost Breakdown I sold 23,047 books in total with ~17,000 copies sold in the first 6 months, I currently sell 14 copies a day Revenue: • $119,000 from book sales • $25,000 from speaking engagements and one off training • $198,000 from consulting engagements  (3x’d my normal rate) Costs: • $349 Hosting (Instapage & Bluehost) • $751 Design (after validation and a/b testing) • $500 Facebook Advertising (didn’t work) • $500 Upwork for admin tasks
  • 6. MVP Book at Launch
  • 9. Landing Page After Validation www.100daysofgrowth.com
  • 10. My process of launching a six figure book
  • 11. My Process: Topic + Promotion Planning • Found a buzz worthy topic + my experience • Brainstormed key promotion tactics:  Product Hunt  Mentioned tools/people in book and reached out for promotion help  Spread the word on marketing communities  Interviewed on Podcasts (Traction Book did really well with this approach)  Answered Questions on Quora  Guest Blogging
  • 12. My Process: Set Goals I set simple, yet powerful goals to… • Build my personal brand • Be featured in 25 Podcasts • Sell 10,000 copies • Create a repeatable process
  • 13. My Process: Launch MVP • Created a landing page • Got 500 pre-orders • Released a basic PDF copy  With a $1 stock image as the cover • Made $5000 and invested into better design • Redesigned landing page after a/b testing copy and optimizing conversion
  • 14. My Process: Promotion Tactics • Emailed 30-50 people included in ebook weekly  500+ people included in the ebook • Pitched podcasts to do interviews  Led to 38 interviews • Earned testimonials and shares  Created buzz and validation/social proof • Gave a few hundred free copies to key influencers  Distributed weekly to maintain buzz • Asked (begged) for people to write reviews on the week of the book launch
  • 15. My Process: Sales Results • 2000+ sales from guest posts  Posted 1/week for 20 weeks (started 5 weeks before launch) • 2000+ sales from Product Hunt launch • 1500+ sales from Quora  Answered 1-2 Quora questions/day for 10 weeks • 2500+ seals from Mighty Deals • 5000+ sales from Appsumo • 10,000+ sales from word of mouth/organic
  • 16. How you can launch your own six figure book
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  • 18. Your Process: Conduct Research • Do your research! • Talk to successful authors • Use common sense • Find something you’re qualified to write about that…  Isn’t crowded  Has high search volume  Has high demand based on MerchantWords.com
  • 19. Your Process: Writing + Pre- Promotion Writing: • Use Google Docs or MS Word & Hire Upwork or a professional to convert to an ebook friendly version Pre-Promotion: • Plan 2-3 ways to promote the book before launch
  • 20. Your Process: Research Where to Publish Self Publish: • Gumroad • Selz • Smashwords.com • Amazon  Kindle Direct Publishing+ Createspace.com (print friendly version) Professionally Publish: • No freaking clue! You need to talk to 3-5 authors + find an agent + create a pitch + have a win
  • 21. Your Process: Pricing & Monetization • $9 - $99 - if you’re writing on a topic that can help people make money  $30 price point works best for scale • $3.99 - magic number on Amazon • Plan for a back end monetization strategy (online courses, coaching & services/consulting)  Remember, I made most of my money from consulting (and I mentioned that I tripped what I normally charge)
  • 22. Go Talk to Experts! • Talk to 3-5 authors who’ve launched successful books • Read this 