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Web 2.0 in the Enterprise

    Presented by Sam Huleatt
    CEO, Heights Media Group


                               1 of 21
Web 2.0 Innovations
“Consumer-Facing” web applications




  Collect, Organize, Republish, Extend, Share

Perpetuates new ...
What’s Different About Web2?
 Traditional Technology Adoption Pattern:

 Military > Enterprise > End-Users

 Web 2.0: Star...
Web 2.0 + Business =
 Enterprise 2.0




                       4 of 21
What is Enterprise 2.0?

“The use of emergent social software
  platforms within companies, or
  between companies and the...
Employee Expectations

Employees bring from home expectations of
how computing should be…

Q: Why use company email when I...
Challenges
Businesses lag consumers on the tech curve

Companies struggle with the reality of
employees using tools not be...
Specific Fears

•   Data Security
•   Identity
•   Privacy
•   Information Authenticity
•   Copyright & IP
Employee Buy-in

Reluctance to adopt technology not offering
individual incentive

Technology learning curve

9x Rule (McA...
E2 Concepts
Folksonomy (tagging)
Crowd Sourcing (collective intelligence)
Productivity
Automation (lowers costs)
Software ...
Enterprise Offerings

Legacy Systems: Oracle, SAP, Microsoft

Collaboration 1.0: IM, Email, Basecamp (silos)

SaaS Systems...
Enterprise2 Offerings
Blogs, Wikis, Social Bookmarking

Communications: Skype, Video Conferencing

Hosted Processors: Zoho...
Enterprise Hybrids

Social Media Tools:
Prediction Markets, Corporate Social
Networking, Digg, LinkedIn Answers

Niche Saa...
Enterprise Trends




                    13 of 21
Office Infrastructure 2.0
90% of enterprises consider themselves
“virtual,” with team members in separate
geographic locat...
Communications Shift

42%     Communicate Mostly via IM



90+     Daily average minutes spent on
        social networks
...
Power Shift!
Leadership can emerge at any level

Tech savvy employees can outperform the
highest IQ’s

Generation Y employ...
Conclusion




             17 of 21
No Clear Winner: Up for Grabs!
 Microsoft market share is threatened

 Google Strategy: Innovation & acquisition

 AOL & Y...
What’s Next?

Facebook for Business?

Virtual Worlds…SecondLife

Streams: Pownce, Tumblr
Thanks!
     Sam Huleatt
 LeveragingIdeas.com
HeightsMediaGroup.com
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Web 2.0 in the Enterprise, Talk by Sam Huleatt

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How is web 2.0 being utilized by businesses? What are issues and trends facing the management and users?

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Transcript of "Web 2.0 in the Enterprise, Talk by Sam Huleatt"

  1. 1. Web 2.0 in the Enterprise Presented by Sam Huleatt CEO, Heights Media Group 1 of 21
  2. 2. Web 2.0 Innovations “Consumer-Facing” web applications Collect, Organize, Republish, Extend, Share Perpetuates new era of Openness & Socialization
  3. 3. What’s Different About Web2? Traditional Technology Adoption Pattern: Military > Enterprise > End-Users Web 2.0: Starts with End-Users! Example: Instant Messaging
  4. 4. Web 2.0 + Business = Enterprise 2.0 4 of 21
  5. 5. What is Enterprise 2.0? “The use of emergent social software platforms within companies, or between companies and their partners or customers” - Andrew McAfee
  6. 6. Employee Expectations Employees bring from home expectations of how computing should be… Q: Why use company email when I can use Facebook messaging? “I want to write about work on my blog” “I’ll look it up on Wikipedia”
  7. 7. Challenges Businesses lag consumers on the tech curve Companies struggle with the reality of employees using tools not behind the firewall Q: How do companies embrace technology that encourages openness, disrupts conventions and whose value is difficult to measure?
  8. 8. Specific Fears • Data Security • Identity • Privacy • Information Authenticity • Copyright & IP
  9. 9. Employee Buy-in Reluctance to adopt technology not offering individual incentive Technology learning curve 9x Rule (McAfee) Fear of accountability
  10. 10. E2 Concepts Folksonomy (tagging) Crowd Sourcing (collective intelligence) Productivity Automation (lowers costs) Software as a Service Social Architecture (Social Networking)
  11. 11. Enterprise Offerings Legacy Systems: Oracle, SAP, Microsoft Collaboration 1.0: IM, Email, Basecamp (silos) SaaS Systems: Salesforce.com
  12. 12. Enterprise2 Offerings Blogs, Wikis, Social Bookmarking Communications: Skype, Video Conferencing Hosted Processors: Zoho, Google Docs Platforms (Mashups): IBM, Blogtronix, SocialText
  13. 13. Enterprise Hybrids Social Media Tools: Prediction Markets, Corporate Social Networking, Digg, LinkedIn Answers Niche SaaS Apps: Freshbooks, Blinksale, Dopplr
  14. 14. Enterprise Trends 13 of 21
  15. 15. Office Infrastructure 2.0 90% of enterprises consider themselves “virtual,” with team members in separate geographic locations • Globalization • Niche Specialization • Entrepreneurship **Gartner
  16. 16. Communications Shift 42% Communicate Mostly via IM 90+ Daily average minutes spent on social networks 11 Average Number of Text Messages sent daily (mobile)
  17. 17. Power Shift! Leadership can emerge at any level Tech savvy employees can outperform the highest IQ’s Generation Y employees demanding work/life balance = remote work
  18. 18. Conclusion 17 of 21
  19. 19. No Clear Winner: Up for Grabs! Microsoft market share is threatened Google Strategy: Innovation & acquisition AOL & Yahoo Looking for new strategies
  20. 20. What’s Next? Facebook for Business? Virtual Worlds…SecondLife Streams: Pownce, Tumblr
  21. 21. Thanks! Sam Huleatt LeveragingIdeas.com HeightsMediaGroup.com
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