De rol van IoT en Big Data in omni-channel retail

1. The role of “Internet of Things” and
“Big Data” in retail
Thursday, 17 March
Stefania Cappiello

2. The retail landscape is changing
Pure-play online retailers
The consumer is changing
Digital consumer
The customer journey starts
online
Use of mobile device in
purchase process

3. Bring the shop online
 Click & Reserve, Click & Collect
Bring the webshop to the shop
 In-store e-commerce
Omni-channel strategy
Consistent customer experience across integrated channels (shop, web, mobile,…)
Omni-channel fulfilment

4. The new retail reality
Retail challenges
Enrich customer
shopping experience
Enable operational
efficiency
 How to reinforce customer loyalty?
• Close to the customer
• More customer interaction
 How to survive competition?
• Pure-play online retailers
• International players
 How to keep control on cost & margin and yet innovate and grow?
• Make omni-channel strategy profitable

5. Fluidshopping: 6 value proposals
1. Customer interaction
2. Know your customer
3. Mobility & in-store experience
Enrich customer
experience
Enable operational
efficiency
4. Internet of Things
5. Secure Retail
6. Connected Store
18 March 2016 Sensitivity: Unrestricted 5

6. Enrich customer
experience
18 March 2016 Sensitivity: Unrestricted 6
Enable operational
efficiency

7. Internet of Things for
retail

8. 9

9. 18 March 2016 Sensitivity: Unrestricted 10
Internet of Things
1. Asset tracking
track & trace of
assets (packages,
shelves, pallets,
shopping carts)

10. Filling the gap in mobile connectivity
11
Power
Range

11. We invest in our networks to connect
objects with the best technologies…
Source: Machina Resarch
Number of connected objects in
the world in Bio (2012-2020)
70
60
50
40
30
20
10
Wired
SIM based
SIM less
(Short range,
LPWAN, etc.)
1
2
3
The
connectivity
• long range (+10kms) with
deep indoor coverage
without consuming too much
power (>5 years battery life)
• Narrowband in complement
to SIM based
18 March 2016
Sensitivity: Confidential
12

12. Internet of Things (IoT)
13
1. The Thing
objects & sensors that
send/receive data
2. The connectivity
to transport data
3. The application
creates the value (combines
data, puts logic in it, can act
on object, …)

13. Smart tracking @ swissport
14

14. 18 March 2016 Sensitivity: Unrestricted 15

15. Smart tracking @ swissport

16. 18 March 2016 Sensitivity: Unrestricted 17
Internet of Things
1. Asset tracking
track & trace of
assets (packages,
shelves, pallets,
shopping carts)
2. Smart Parking
3. Smart Locker

17. 18

20. Smart Locker
21

21. Smart product scan
22

22. 18 March 2016 Sensitivity: Unrestricted 23
Internet of Things
1. Asset tracking
track & trace of
assets
2. Smart Parking
3. Smart Locker
4. Smart
thermometer
monitor
refrigeration units

23. 18 March 2016 Sensitivity: Unrestricted 24
Internet of Things
1. Asset tracking
track & trace of
assets
2. Smart Parking
3. Smart Locker
4. Smart
thermometer
monitor
refrigeration units
5. Smart building
energy monitoring
& facility
management

24. Smart Data for retail

25. 18 March 2016 Sensitivity: Unrestricted 26
Customer analytics
via Smart Data

26. 27
Call, SMS, surf, Location
updates:
900Mi data points/day
We aim to improve
accuracy by using special
Big Data techniques:
4500Mi data points/day
… we catch location info
from all customers on a
24/7 basis
… we are able to build an
anonymized ‘digital
footprint’ for all mobile
devices.
Each time we call, sms, surf on
the web with our mobile phone …
… Proximus captures the contextual
information or location coordinates.

27. Behind the scenes, building blocks of
Proximus Analytics…
1. Data Sources
& infrastructure
3. Solutions2. Algorithms
& privacy
… Proximus Analytics
Platform Privacy
Algorithms

28. Privacy by design
29
We provide you with rich insights
only based on anomymized and
aggregated data and thus fully
respect our customer’s privacy

29. 30
Solutions so far …
Event Analytics Visitor Analytics
Event – visitor
overview
Service optimization
Event improvement
Cities – visitor
overview
Insight into activities
Approach optimization

30. • Is my store located on the right location?
• How many people come around my store… but never come in?
• What is the most likely living and working place of passing
crowd?
• How many potential buyers come nearby a specific area?
• How many potential customers come from abroad?
18 March 2016 Sensitivity: Unrestricted 31
Smart Data for retail

31. What’s next?
Shop
location
Supermarkets, Chains,
Hotels, Restaurants, …
Importance of location
Femto-cell
Journey
Analytics
Traffic insights in a city
Smart mobility
Policy optimization
Real-time
Crowd Management
Heatmap
…
32

32. We enable enterprises and governements
to take critical business decisions in disruptive new ways.
We provide insights and recommendations
built on facts rather assumptions.
Making locations talk

33. 34

34. 35

35. 36

36. Thanks!