Who Needs a PIM System and How PIM Solves Data Challenges for Industries?

1. A PIM solution has several users. As a matter of fact, no department in the value
chain stays untouched from a product information management system, and many
out of them are its active users. In a broad sense, they are:
Retail
Manufacturing
For the retail industry, correct product content
holds the utmost importance, to rollout great
quality, customer-centric offers in real-time
Conversely speaking, a PIM for retail manages
product information and syncs it across customer
facing channels to succeed in omnichannel
retailing.
For manufacturers, a single version of information,
efficient data governance, uncomplicated
access to information and tools are pivotal to
success.
A PIM system can, therefore, boost operational
efficiency, transform coordination and
communication with suppliers, boost time-to-
market, improve data accuracy, and enhance
the customer experience to accelerate business
growth and revenue.
With an explosion in the number of marketing
channels, distributors with a huge variety of SKUs
have realized there’s no alternative to consistent
customer experience across channels.
To adapt to the increasing data variety and
volume, as well as challenging demands of the
digital customer, CPG businesses must establish a
deeper level of interaction with not only their
customers but retailers too.
A PIM solution can help them track raw materials,
eliminate data silos, manage new product
introductions, achieve operational excellence,
reduce risks, drive business growth and carry out
brand management and optimization initiatives
Distribution
Consumer Packaged Goods (CPG)
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Who Needs a PIM system
How PIM Solves Data Challenges for Industries
Marketing and
Sales
Suppliers Procurement
department
R&D division Customer care Customers