Product information management is designed to centrally manage product information that is connected to various products and used to market goods through distribution channels. It implements a central system to manage product data across websites, ERP systems, catalogs, and data feeds. A core set of consistent product information is used to provide accurate, consistent, and up-to-date information. Effective product information management is important for multi-channel businesses to thrive as it ensures consistent data quality across channels. It provides a comprehensive solution through robust integration of information governance and data management capabilities.