2. Synthesis Retail Solutions.
Synthesis started its operation in 1988 as leader of hardware and software solutions for the
retail industry in the region.
To meet the demands of modern, multi-channel and integrated retail, Synthesis has developed
the innovative concept Bricks & Clicks which defines the integration of the new commercial
channels resulting from technological evolution -internet, kiosks, mobile communications, etc-
with traditional sales methods. As a result, new ways of doing business have been born within
the framework of the socio-economic and cultural changes of the information age.
While seeking gradual evolution from the point of sale to a multi-channel and integrated Point
of Service, Synthesis has developed a suite of products and tools that allows to reutilize retail
business rules both at the store and in central systems, integrating new commercial channels
and creating new functionalities.
Retail Solutions is a set of software applications designed to atomate retail business rules
and data model. Meant for department stores, supermarket chains and service stations,
including electronic transactions integrated to the retail environment and interacting with all
components.
These applications efficiently integrate all commercial operations regardless of the sales
channel and favouring new functional possibilties with:
- Graphic interfaces at store level.
- Validation and integration of sale data and on-line access to central databases.
- Expansion to different process environments (physical store, kiosks, telesales,
e-Commerce and m-Commerce).
- Centralized management of offers and promotions separating these functions
from the point of sale.
