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Small Business and Social Media presentation at Rockville Womens Business Center
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Small Business and Social Media presentation at Rockville Womens Business Center

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  • Goals and objectives of Public Relations
  • make this into a graphic
  • Add pictures for the next few slides till 10
  • Add pictures for the next few slides till 10
  • Transcript

    • 1. Social Media 101 Presented by Shashi Bellamkonda 1/20/2011
    • 2. Top Goal
      • Your Objective: People to like your business
      • Goals:
        • Build awareness
        • Create identity
        • Enhance Image
        • Inform public
        • Accuracy during crisis
    • 3.
      • Fast changing
      • User generated
      • Adoption and time exponential
      • 2 billion videos a day on YouTube
      • Confusion for companies between engagement and marketing
      Social Media Ever Evolving Marketplace ” “ Social media is that which allows anybody to communicate with everybody . Jim Sterne, Web metrics guru & Author of Social Media Metrics
    • 4.
      • What Users are Doing ?
      • 3 out of 4 Americans use social networks
      • Visiting social networks is the 4 th most popular activity on the internet
      • Internet users spent over 5.5 hours a week visiting social networks
      • What Marketers Say?
      • The number-one benefit of social media marketing is gaining the all-important eyeball
      • More than half of marketers indicated a rise in search engine rankings was a benefit of social media marketing
      • At least 67% of marketers plan on increasing their use of blogs, Facebook, video/YouTube, Twitter and LinkedIn
      Social Media Audience & Conversations are Increasing Source:  http://news.cnet.com/8301-13577_3-10185477-36.html#ixzz1AGSlAIgg http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf http://www.briansolis.com/2010/02/time-spent-on-social-networks-up-82-around-the-wrold/
    • 5. Emarketer: Social Media is Trustworthy http://www.emarketer.com/Article.aspx?R=1007863 This week:  Women trust "familiar" bloggers more than store Web sites @ BlogHer  survey  blogs are more than two times more likely -- 63% -- than magazines -- 26% -- to have inspired a beauty product purchase over the last six months.
    • 6.
      • New Opportunities to build community (events)
      Communication in a Web 2.0 World 2 way communication New channels Share and spread content more visibility Personality and human face
    • 7. Social Tools
      • Listening tools
      • Content tools
      • Connection tools
      • Advertising tools
      • Measuring Tools
    • 8. Listening Tools
    • 9. Content tools
      • Blogs
      • Photos
      • Videos
      • Podcasts
    • 10. Connection Tools
    • 11. Advertising Tools
    • 12. Measuring Tools
      • Social Graph
      • Google Analytics
      • Facebook Insights
      • Visits to Website
      • Search
    • 13. Google Alerts as Business Intelligence
      • Get alerted to conversations about your product
      • Trends and competition
      • Tip: Use Google alerts to get content ideas
    • 14. Before They Believe You They Will Google You
      • Update and activate any search results for your name in the top 20 results
    • 15. Anatomy of Web 2.0 Content 1 Share your content on other social networks RSS: Get content in your RSS reader Tags & Categories: Classify your content Content other readers liked
    • 16. Anatomy of Web 2.0 Content 2 Related posts to the current post Networks where this post been shared Comments from readers
    • 17.
      • Monitor for brand terms on blogs and social networks
      • Reads or comments on blogs
      • Use a smart phone for mobile
      • Get active on at least 3 social networks
      • Launch a personal/corporate blog
      • Create a social media release
      • Train employees & create social media guidelines
      • Create multi-media content video/podcast
      • Attend a grassroots local tweet up
      • Measure your results
      Social Media Check List
    • 18.
      • Managing Editor:
        • http://networksolutions.com/blog
        • http://networksolutions.com/smallbusiness/
        • http://WomenGrowBusiness.com
      • Personal Blogs:
        • Technology & Social Media: http://www.shashi.name
        • Digital Thoughts: http://readythoughts.com
        • Restaurant Reviews: http://www.carryoncurry.com
        • DC public interest : http://washtrax.us
        • Interesting PR : http://prelease.blogspot.com/
      Questions Shashi Bellamkonda [email_address] Follow On Twitter: @shashib

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