Visiting social networks is the 4 th most popular activity on the internet
Internet users spent over 5.5 hours a week visiting social networks
What Marketers Say?
The number-one benefit of social media marketing is gaining the all-important eyeball
More than half of marketers indicated a rise in search engine rankings was a benefit of social media marketing
At least 67% of marketers plan on increasing their use of blogs, Facebook, video/YouTube, Twitter and LinkedIn
Social Media Audience & Conversations are Increasing Source: http://news.cnet.com/8301-13577_3-10185477-36.html#ixzz1AGSlAIgg http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf http://www.briansolis.com/2010/02/time-spent-on-social-networks-up-82-around-the-wrold/
Emarketer: Social Media is Trustworthy http://www.emarketer.com/Article.aspx?R=1007863 This week: Women trust "familiar" bloggers more than store Web sites @ BlogHer survey blogs are more than two times more likely -- 63% -- than magazines -- 26% -- to have inspired a beauty product purchase over the last six months.