Small Business and Social Media presentation at Rockville Womens Business Center
Upcoming SlideShare
Loading in...5

Small Business and Social Media presentation at Rockville Womens Business Center






Total Views
Views on SlideShare
Embed Views



3 Embeds 477 473 2 2



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment
  • Goals and objectives of Public Relations
  • make this into a graphic
  • Add pictures for the next few slides till 10
  • Add pictures for the next few slides till 10

Small Business and Social Media presentation at Rockville Womens Business Center Small Business and Social Media presentation at Rockville Womens Business Center Presentation Transcript

  • Social Media 101 Presented by Shashi Bellamkonda 1/20/2011
  • Top Goal
    • Your Objective: People to like your business
    • Goals:
      • Build awareness
      • Create identity
      • Enhance Image
      • Inform public
      • Accuracy during crisis
    • Fast changing
    • User generated
    • Adoption and time exponential
    • 2 billion videos a day on YouTube
    • Confusion for companies between engagement and marketing
    Social Media Ever Evolving Marketplace ” “ Social media is that which allows anybody to communicate with everybody . Jim Sterne, Web metrics guru & Author of Social Media Metrics
    • What Users are Doing ?
    • 3 out of 4 Americans use social networks
    • Visiting social networks is the 4 th most popular activity on the internet
    • Internet users spent over 5.5 hours a week visiting social networks
    • What Marketers Say?
    • The number-one benefit of social media marketing is gaining the all-important eyeball
    • More than half of marketers indicated a rise in search engine rankings was a benefit of social media marketing
    • At least 67% of marketers plan on increasing their use of blogs, Facebook, video/YouTube, Twitter and LinkedIn
    Social Media Audience & Conversations are Increasing Source:
  • Emarketer: Social Media is Trustworthy This week:  Women trust "familiar" bloggers more than store Web sites @ BlogHer  survey  blogs are more than two times more likely -- 63% -- than magazines -- 26% -- to have inspired a beauty product purchase over the last six months.
    • New Opportunities to build community (events)
    Communication in a Web 2.0 World 2 way communication New channels Share and spread content more visibility Personality and human face
  • Social Tools
    • Listening tools
    • Content tools
    • Connection tools
    • Advertising tools
    • Measuring Tools
  • Listening Tools
  • Content tools
    • Blogs
    • Photos
    • Videos
    • Podcasts
  • Connection Tools
  • Advertising Tools
  • Measuring Tools
    • Social Graph
    • Google Analytics
    • Facebook Insights
    • Visits to Website
    • Search
  • Google Alerts as Business Intelligence
    • Get alerted to conversations about your product
    • Trends and competition
    • Tip: Use Google alerts to get content ideas
  • Before They Believe You They Will Google You
    • Update and activate any search results for your name in the top 20 results
  • Anatomy of Web 2.0 Content 1 Share your content on other social networks RSS: Get content in your RSS reader Tags & Categories: Classify your content Content other readers liked
  • Anatomy of Web 2.0 Content 2 Related posts to the current post Networks where this post been shared Comments from readers
    • Monitor for brand terms on blogs and social networks
    • Reads or comments on blogs
    • Use a smart phone for mobile
    • Get active on at least 3 social networks
    • Launch a personal/corporate blog
    • Create a social media release
    • Train employees & create social media guidelines
    • Create multi-media content video/podcast
    • Attend a grassroots local tweet up
    • Measure your results
    Social Media Check List
    • Managing Editor:
    • Personal Blogs:
      • Technology & Social Media:
      • Digital Thoughts:
      • Restaurant Reviews:
      • DC public interest :
      • Interesting PR :
    Questions Shashi Bellamkonda [email_address] Follow On Twitter: @shashib