Personalizing Or Going General- Malaysia Social Media Week (MSMW) 2015
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Kapil Nakra, Co-founder, Digital Vidya was a part of a Panel Discussion on 'Personalizing Or Going General' at the Malaysia Social Media Week (MSMW) 2015.
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Personalizing Or Going General- Malaysia Social Media Week (MSMW) 2015
- 1. Personalizing or Going General? Presented by (Name) : Title / Organization : Cofounder, Digital Vidya Kapil Nakra
- 2. Malaysia Social Media Week Dal Bati Churma
- 3. Malaysia Social Media Week “Relevancy” means “Personalization”
- 4. Personalization gives visibility • Past Interactions on content from same source • Past Interactions on content of same type • Trending Topics of My Interest Malaysia Social Media Week
- 5. Malaysia Social Media Week
- 6. Malaysia Social Media Week
- 7. Pesonalizing at Scale Examples Malaysia Social Media Week
- 8. Improper implementation: Toyota’s case Malaysia Social Media Week
- 9. NotJustScore: Community of Cricket Lovers Malaysia Social Media Week
- 10. NotJustScore Vs. Twitter Malaysia Social Media Week Vs NotJustScore Twitter
- 11. Idea: NotJustScore CommenTwitter Malaysia Social Media Week
- 12. Malaysia Social Media Week
- 13. Malaysia Social Media Week
- 14. Prototype Run results Malaysia Social Media Week 500 Mentions| 19 RTs | 181 Visits
- 15. Malaysia Social Media Week Rahul Gandhi’s campaign on Twitter
- 16. Malaysia Social Media Week Thanks
Editor's Notes
- ~70 M
- Hoax News will come down Click-Bait Overly Promotional Posts less visibility Post linked to trending topic will get more visibility
- Example. Creating Viral Campaign on Twitter. In this Lesson, we will talk about an example of an online Sports community using Twitter to attract sport’s enthusiasts
- Now, you need to be very very careful while trying to do same stuff in your organization. Toyota tried doing similar stuff during Superbowl event. But rather than following the basics, they literally started spamming users with no relevancy in their message. Moreover, they did took support of twitter in promoting it further. Which completely went against them and they eventually had to issue public apology for the whole process. In fact this campaign really taught a lesson to twitter as well on how to support companies on it’s platform. People will stay for ads, they’ll stay if you charge them… but if you get them in and then sign them up against their wishes for canned SPAM, they’ll go elsewhere. The worst part is that they’re all verified accounts, so while Twitter isn’t involved in the promotion, someone at the company definitely knows about it
- NotJustScore was a community created for Cricket Lovers. Users use to discuss primarily “Cricket” on this community. This community is no longer in existence but during it’s peak usage period, NotJustScore did a successful campaign on twitter, which has some important learnings on how to create viral campaigns on Twitter. Let’s discuss the details.
- NotJustScore created a platform for Cricket Lovers, where in all the relevant information regarding cricket was available and users could express their opinions in many different ways. The platform was very engaging. Users, who were aware of this platform and have friends on NotJustScore use to engage a lot during the cricket matches. For NotJustScore, the problem was how to get “Cricket Lovers” discover this platform and start using it. Cricket Lovers primarily using twitter to talk about Cricket. How to get all these users who are talking about cricket on twitter to come and experience NotJustScore, is the problem NotJustScore tried to address through twitter.
- Now, let me share with you the details of the campaign done by NotJustScore. The Idea was simple. It is called NotJustScore “CommenTwitter” in other words, commentator on Twitter. Users are tweeting about “Cricket” on Twitter. Some of these tweets are extremely interesting. The idea was to feature good quality tweets on NotJustScore’s platform and let the users know that their tweets have been featured. NotJustScore was expecting that the users will get the required ego boost as incentive and they will not just come and experience their platform but will also spread this message further on twitter by retweeting. The Idea is simple, the problems come when you want to implement it efficiently at the required scale.
- That is what NotJustScore also did. Some of the examples of these accounts are like NJS_Cricket, NJSCricket Bat, NJS Cicketing etc. {pause} But there is an another problem. Every account needs to have some basic number of follows & tweet before the account is considered credible enough to send out that many tweet using tweeter API.
- So NotJustScore had to build credibility factors for all the accounts. Like in this case, they did it for NJS_Cricket account.
- Here are results of the Dry run promotion they did before launching the full campaign. As per the results, they featured tweets of 500 users on their platform and send them a message on twitter. Out of 500 users, 19 users retweeted their messages and 181 users visited NotJustScore website. All these users have on an average 500+ followers. So through this dry run promotion, NotJustScore could reach out to close to 10 thousand users. Not the next step is to scale the whole process from 500 users to few hundred thousands of users, which can eventually help them to reach out to few millions.