2. Internet-based applications that that allow the
creation and exchange of user-generate content
Andreas Kaplan and Michael Haenlein
Social media use web-based technologies to
transform and broadcast media monologues into
social media dialogues.
Wikipedia
3. It's smart, it's fun, it's yours. We'd
love you to join the conversation.
“Arianna Huffington”
Launched on August 13, 2012
Stories are open to participants joining the
conversation via webcam, smart phones and
tablets.
Over 400 members of the HuffPost
community have already appeared as guests
5. SNEHA
IOU project manager
• IOU has tried to build an e-commerce
social network using the tools like
Facebook, Twitter and Linkedin.
ThiTho • Most of the times the branding of
IOU is done by its customers
POST themselves.
Live
6. LANYAO
Marketing Strategist
• By choosing whom to follow on these
networking sites, the audience can be
narrowly targeted.
ThiTho • Through social media, a company
could engage with communities of
POST interest and get feedback effectively.
Live
7. NORAH
Sociologist
• 2011 Arab Revolutions: An even
bigger contribution of Social Media
• Using networks such as Twitter and
ThiTho Facebook to organize events and raise
awareness
POST • “Facebook or Twitter Revolution” -
Sabadello
Live
8. ThiTho
POST
Live “The ability of people of the world
to volunteer on large-scale
problems and products and the
availability of technology to link
Cognitive those individuals into cooperative
Surplus work groups.” Clay Shirky
