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Marko Sykkö
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Social Journalist
1.
SOCIAL JOURNALIST Journalist Seminar
in Turku Nov 26, 2010 Marko Sykkö, Promener Oy
2.
Marko Sykkö 11 years
in communications and media business Own company Promener Ltd. established 2006: Change Communications and Social Media Consultancy Nokia Corp., project communications, internal social media since 2006
3.
BACKGROUND
4.
FROM BROADCASTING
TO DIALOGUE
5.
THE DEVELOPMENT OF
MEDIA
6.
Mashable/Tech 9.9.2010
7.
THE EVOLUTION OF
NEWSPAPER aamulehti.fi Digital Paper News by Readers Facebook blogs
8.
THE EVOLUTION OF
NEWS
9.
Culture
- Be open - Participate - Discuss - Share Social Media = + Services
10.
BASIC FEATURES Commenting Liking Sharing a
link Rating Tagging Automatic Recommendations
11.
Social media ≠
media
12.
print
radio letter email event web PR TV social
13.
THE DEVELOPMENT OF
SOCIAL MEDIA Michelle Golden http://www.slideshare.net/goldenm/social-media-timeline
14.
JOURNALISM AND
SOCIAL MEDIA
15.
INEVITABLE RENEWAL
OF JOURNALISM?
16.
ALONE VS TOGETHER
17.
THE PULSE OF
THE WORLD
18.
MEDIA CREDIBILITY
19.
OPINION LEADER
20.
SNACK SIZE SOCIETY
21.
PROSUMERISM
22.
ISSUU
24.
OHMYNEWS
26.
IPAD
27.
Media Development
28.
FLIPBOARD
30.
Several magazines in
Finnish
31.
WIKILEAKS
32.
Is government ready
for openness?
33.
WHAT GOES VIRAL?
36.
EXAMPLES
37.
CROWDSOURCING
38.
http://en.wikipedia.org/wiki/File:Crowdsourcing_process2.jpg
39.
Collective Intelligence
http://www.flickr.com/photos/toasty/4440506908/sizes/o/
40.
OPEN STORY
41.
Kuva: Tuija Aalto
42.
Kuva: Tuija Aalto
43.
TODAY’S FOLKLORE
45.
ETHICS
46.
NEDA
49.
THE NEWS SOURCES?
50.
JOURNEY OF A
TWEET
51.
R.I.P. MALCOLM MCLAREN
52.
Klo 22.20
Klo 22.21 Klo 22.41 Klo 22.31 Klo 21.33 Klo 22.53 Klo 22.54
53.
Precision Newscast
54.
©opyright
55.
Utilizing readers in
journalistic process
56.
All the info
in Google Docs
57.
Resignations in Google
Docs
58.
http://instagr.am/p/sy4/ It is error
alone which needs the support of government. Truth can stand by itself. Thomas Jefferson,1787
59.
THE MEDIA REVOLUTION
60.
THANK YOU.
@marsyk www.promener.fi
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