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Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI
Introducing Social Media at ILRI

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Introducing Social Media at ILRI

Dec. 15, 2009••
Download to read offline
Technology

Presentation by Peter Ballantyne at ILRI, Nairobi, 9 December 2009

ILRI
-- at ILRI
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Introducing Social Media at ILRI

  1. Introducing Social Media at ILRI Peter Ballantyne International Livestock Research Institute 9 December 2009
  2.  
  3.  
  4. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann ‘Wave 3’ March 2008
  8. New Paradigm
  9. Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / part of a conversation Adapting the message/ beta Focused on the consumer Influencing, involving User created content / Co-creation COMMUNICATIONS MEDIA SOCIAL MEDIA Source: WHAT’S NEXT IN MEDIA - http://neilperkin.typepad.com
  10.  
  11.  
  12. User generated content
  13.  
  14.  
  15.  
  16. Blogs
  17.  
  18.  
  19.  
  20.  
  21.  
  22. Videos, photos, slides
  23.  
  24.  
  25.  
  26.  
  27.  
  28.  
  29. Embedding and re-use …
  30.  
  31.  
  32.  
  33.  
  34.  
  35.  
  36. Wikis
  37.  
  38.  
  39.  
  40. Social networking
  41.  
  42.  
  43. Social bookmarking
  44.  
  46. RSS Feeds
  47.  
  48.  
  49. 37 days so far 400K hits 6700 clickthroughs On average, per day: 415 subscriptions 12805 hits 101 views 217 clickthroughs
  50. ILRI 2.0?
  52.  
  54.  

Editor's Notes

  1. This photo from the Rome Sharefair in January 2009 captures the essence of this presentation: The knowledge we have is not the ‘power’; the power comes when the knowledge is shared.
  2. Social media = ‘user generated content’
  3. Social media = booming
  4. Social media – some definitions
  5. Obama campaign used social media to good effect
  6. Obama campaign website: Is not about obama – is about you/us the site visitor
  7. examples
  8. Amazon – the reviews add value
  9. Hotels – the reviews add value
  10. Youtube, a video in english is dubbed into german by a viewer, and re-publiished
  11. Brilliant example of a blog
  12. Ict-km website is a blog
  13. Ilri exmple
  14. Ilri example
  15. Ilri example
  16. Ilri example
  17. Ilri example
  18. Ilri example
  19. Ilri example
  20. A key social media attribute for ILRI is that we can publish a piece of content, an object, a video etc, and re-use it many times.
  21. An example
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