WHAT IS SOCIAL MEDIA?
So… what is it?
• According to Wikipedia
So… what is it?
• According to Wikipedia
Or a fancy way of describing all the millions of
conversations going on 24/7
So… what is it?
• Social media allows people to create content
andto share that content with others
• It started out as te...
Characteristics of Social Media
• Participation
Social media encourages
contributions and
feedback from everyone
who is in...
Characteristics of Social Media
• Participation
Social media encourages
contributions and
feedback from everyone
who is in...
Characteristics of Social Media
• Open
Most social media
encourages voting,
sharing, commenting
on information.
Password p...
Characteristics of Social Media
• Two-Way
Conversation
Many-to-many.
Not one-to-many.
Characteristics of Social Media
• Community
Facilitates quick formation
of communities. Based
around common interests,
eg....
Characteristics of Social Media
• Community
Facilitates quick formation
of communities. Based
around common interests,
eg....
Characteristics of Social Media
• Connected
Most kinds of social
media thrive on their
connectedness, making
use of links ...
Characteristics of Social Media
• Connected
Most kinds of social
media thrive on their
connectedness, making
use of links ...
Types of Social Media
1. Blogs
Types of Social Media
2. Social Networking Sites - of which
there are quite a few…
Types of Social Media
• But the world’s most famous one is…
Types of Social Media
Types of Social Media
3. Microblogs
Types of Social Media
• But watch out for …
Types of Social Media
• According to their respective blogs
Types of Social Media
And the new wunderkinder…
Types of Social Media
And that other platform…
Types of Social Media
5. Forums – 3.2 million unique users/month
Types of Social Media
6. Wikis
Types of Social Media
7. Podcasts
Popular Social Media 2013
Social Media IS Important
1. Social media is having a fundamental effect
on our thoughts, feelings, attitudes and
behaviou...
Social Media IS Important
1. Social media is having a fundamental effect
on our thoughts, feelings, attitudes and
behaviou...
Social Media IS Important
1. Social media is having a fundamental effect
on our thoughts, feelings, attitudes and
behaviou...
Social Media IS Important
Technology is shifting the
power away from the editors,
publishers, the establishment,
the media...
Social Media IS Important
1. Social media is having a fundamental effect on
our thoughts, feelings, attitudes and behaviou...
Social Media IS Important
So Who Is At It?
All internet users will
become active
internet users, just as
consumers made the
transition from
occasion...
So Who Is At It?
“Resistance to social media is futile. Millions of
people are creating content for the social
Web. Your c...
Let’s Do It!
Next Session ….
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01 what is social

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What is social media? Etiquette, types, and thinking underpinning

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  • And delicious
  • And delicious
  • http://www.irelandmetrix.com/topsites.html Jan 2012
  • Look at top sites
  • Do we recognise RSS?
  • http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013?ref=http://www.kpcb.com/insights/2013-internet-trends
  • Do we recognise RSS?
  • Do we recognise RSS?
  • Do we recognise RSS?
  • http://www.youtube.com/watch?v=QUCfFcchw1w
  • 01 what is social

    1. 1. WHAT IS SOCIAL MEDIA?
    2. 2. So… what is it? • According to Wikipedia
    3. 3. So… what is it? • According to Wikipedia Or a fancy way of describing all the millions of conversations going on 24/7
    4. 4. So… what is it? • Social media allows people to create content andto share that content with others • It started out as text then quickly moved to full audio visual
    5. 5. Characteristics of Social Media • Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.
    6. 6. Characteristics of Social Media • Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Think comments on blogs. Ratings & reviews. Forums.
    7. 7. Characteristics of Social Media • Open Most social media encourages voting, sharing, commenting on information. Password protected content is a no-no! Importantly, most social media platforms have an open API
    8. 8. Characteristics of Social Media • Two-Way Conversation Many-to-many. Not one-to-many.
    9. 9. Characteristics of Social Media • Community Facilitates quick formation of communities. Based around common interests, eg. cars, surfing, gadgets, photography, politics, knitting, even a favourite TV show.
    10. 10. Characteristics of Social Media • Community Facilitates quick formation of communities. Based around common interests, eg. cars, surfing, gadgets, photography, politics, knitting, even a favourite TV show. If YOU are secretly into knitting, check out www.dailyknitter.com or for craft, www.etsy.com
    11. 11. Characteristics of Social Media • Connected Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people.
    12. 12. Characteristics of Social Media • Connected Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. We now contact more people in our personal life through social networks than we do through other means (telephone, email, face-to-face) – on average we stay in touch with 52 people through these means (source: Universal McCann)
    13. 13. Types of Social Media 1. Blogs
    14. 14. Types of Social Media 2. Social Networking Sites - of which there are quite a few…
    15. 15. Types of Social Media • But the world’s most famous one is…
    16. 16. Types of Social Media
    17. 17. Types of Social Media 3. Microblogs
    18. 18. Types of Social Media • But watch out for …
    19. 19. Types of Social Media • According to their respective blogs
    20. 20. Types of Social Media And the new wunderkinder…
    21. 21. Types of Social Media And that other platform…
    22. 22. Types of Social Media 5. Forums – 3.2 million unique users/month
    23. 23. Types of Social Media 6. Wikis
    24. 24. Types of Social Media 7. Podcasts
    25. 25. Popular Social Media 2013
    26. 26. Social Media IS Important 1. Social media is having a fundamental effect on our thoughts, feelings, attitudes and behaviour.
    27. 27. Social Media IS Important 1. Social media is having a fundamental effect on our thoughts, feelings, attitudes and behaviour. 2. Since 2009, visiting social media sites is the 4th most popular activity – ahead of reading personal email (Nielsen, Global Faces & Places, 2009)
    28. 28. Social Media IS Important 1. Social media is having a fundamental effect on our thoughts, feelings, attitudes and behaviour. 2. Since 2009, visiting social media sites is the 4th most popular activity – ahead of reading personal email (Nielsen, Global Faces & Places, 2009) 3. Social media is democratising communications. Ask the Iranian Govt. Or the Egyptians. Or even Rupert Murdoch …
    29. 29. Social Media IS Important Technology is shifting the power away from the editors, publishers, the establishment, the media elite. Now it’s the people who are in control.
    30. 30. Social Media IS Important 1. Social media is having a fundamental effect on our thoughts, feelings, attitudes and behaviour. 2. Since 2009, visiting social media sites is the 4th most popular activity – ahead of reading personal email (Nielsen, Global Faces & Places, 2009) 3. Social media is democratising communications. Ask the Iranian Govt. Or the Egyptians. Or even Rupert Murdoch … 4. The Stats…
    31. 31. Social Media IS Important
    32. 32. So Who Is At It? All internet users will become active internet users, just as consumers made the transition from occasional to regular TV watching in the 1950’s and 1960’s.
    33. 33. So Who Is At It? “Resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be …” – BusinessWeek, Feb 2009
    34. 34. Let’s Do It! Next Session …. • Twitter

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