AFCEA Bethesda Webinar EPA Social Media and Beyond


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ClearedJobs.Net is proud to sponsor the AFCEA Bethesda’s Federal Technology Virtual Podium Webinar Series. On May 25, 2011, Oscar Morales, Director Information Technology and Resources Management Division, Office of Pesticide Programs presented Social Media at the EPA and Beyond Webinar

Mr. Morales shared that they EPA joined the social media bandwagon early and has been pretty engrossed in using it ever since but recognize that there are ups and downs in this phenomenon. EPA (and the federal government) is in a transitional period as to where social media is going to go, and the EPA fully intends to continue using social media.

Oscar Morales discussed the issues that the government is having with social media and how agencies use these opportunities to get their message out.

Other topics included:

• Social Media/Web 2.0 is still all the rage, come learn how EPA (& the federal government) are engaging this ongoing fad on a daily basis.
• Federal agencies utilize these new opportunities to get their message out, but how?
• There are many uses of social media and many different types (Facebook, Blog, Wiki, Twitter, Youtube, Widgets, Mobile Devices).

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AFCEA Bethesda Webinar EPA Social Media and Beyond

  1. 1. Young AFCEA Bethesda Presents: The Federal Technology Virtual Podium Webinar Series Social Media at EPA and BeyondFeaturing Oscar Morales, Director of Information Technology and Resources Management Division, Office of Pesticide Programs, U.S. EPA Moderated by Kathleen Smith, Chief Marketing Officer at ClearedJobs.Net
  2. 2. The 2011 Federal Technology VirtualPodium SeriesJune: Data Center ConsolidationAugust: Cyber SecuritySeptember: Cloud ComputingOctober: Organizational Change/Change ManagementA Special Thank You to our Sponsors: Sponsorships still available, please visit our website for more details:
  3. 3. Agenda Welcome- Vanessa Meccarielli, YAFCEA Programs Chair Introductions- Kathleen Smith, Chief Marketing Officer at ClearedJobs Oscar Morales, Director of Information Technology and Resources Management Division, Office of Pesticide Programs, U.S. EPA Question and Answer Session – Kathleen Smith, Chief Marketing Officer at ClearedJobs.Net Closing Remarks- Vanessa Meccarielli, YAFCEA Programs Chair
  4. 4. Why We Integrate Online & Offline? Defense and Intelligence Community ◦ Niche community ◦ Strong word-of-mouth sharing ◦ Face-to-face relationships preferred ◦ Positioning as “local” in the defense community ◦ Establishing a consistent, unified presence
  5. 5. What We Do
  6. 6. Social Media at EPA and Beyond Overview Social Media/Web 2.0 is (still) “all the rage” How can federal agencies utilize these new opportunities to: • Get our message out? • Bring people in? 7
  7. 7. Uses of Social Media Out in the real world, social media has many purposes • Stay connected… • Facebook • Tell your story… • Blogs, twitter • Bring people in (collaboration)… • Wikipedia If you have teenagers in your family, ask them 8
  8. 8. Uses in the Federal Government  Departments and agencies are “experimenting” • NASA, cool stuff on space exploration • DOD, entertainment and social connections for troops  Agencies are developing general guidelines for use, but we are still largely experimenting 9
  9. 9. Social Media Useful for Feds• Opens doors: New ways to get messages out and to establish connections with citizens• Feedback: Informal ways to receive input• Sharing: Interesting content gets shared by readers across their social networks• Dialogue: Transforms traditional one-way communication to a two-way interactive dialogue 10
  10. 10. Uses in EPA EPA is also experimenting with social media tools • General guidance issued • Many experiments underway 11
  11. 11. Using Social Media at EPA Facebook Blogs Wikis Twitter Youtube Widgets Mobile Applications 12
  12. 12. Popular Social Media Blogs WebcastsRSS Podcasts And much more… 13 13
  13. 13. Facebook Social networking website • Collects ideas, comments and opinions • Far reaching audience • Combines features of blogs, RSS feeds and Flickr 14
  14. 14. EPA Facebook Page 15
  15. 15. Blog Author creates entries that are viewable to public Ordered reverse-chronologically • EPA shares information • Public can comment on entries • Easy access; user friendly 16
  16. 16. BlogGreenversations•Written by EPA Employees andoccasional guests Enabel the Label (OPP) •Exchange of information and ideas related to the labeling of pesticides 17
  17. 17. Wikis Wiki• Website that allows the creation and editing of any number of interlinked web pages via a web browser • Collaboration • Everyone is “on the same page” 18
  18. 18. OPP Internal Wiki 19
  19. 19. Watershed Central – Public 20
  20. 20. Twitter Micro-blogging service  Information is available instantaneously  Establishes groups with common interests  Short messages - 140 characters 21
  21. 21. EPA Region 9 Twitter Profile 22
  22. 22. YouTube Video sharing  Organized by channel (user) or community  Users can comment on videos 23
  23. 23. EPA’s YouTube Channel 24
  24. 24. WidgetsAn application that can be executed and installedwithin a web page by a user  Quick & easy access to information  Easy to replicate 25
  25. 25. EPA WidgetsEnvironmental Tips - Shows a new tip eachday, of something you (and your readers) canuse to help protect the environmentUV Index - Enter your ZIPcode to get the daily UVIndex forecast Envirofacts - Search several EPA databases for information about environmental activities that may affect air, water, and land in the U.S. 26
  26. 26. Mobile Devices• Websites made compatible forsmart phones • Information “on-the-go” Example: • Design for the Environment (DfE) Application – Safer products labeling 27
  27. 27. Other EPA Experiments RSS Feed Social Bookmarking Flickr 28
  28. 28. Pending Issues/Questions Upkeep/maintenance of tools can be resource intensive-full time webmaster. Policy can be difficult to write/enforce. Existence of a “divide” between users and skeptics. Sometimes unreasonable expectations when government is one of the SM users. Some debate on whether SM is IT, Communications/Outreach and/or both. Trust still important-employees/public. 29
  29. 29. Closing thoughts… Sometime in the near future we will transition from the “experimentation phase” to a more integrated and strategic way of using social media tools • Overall direction • Goals, measures, and outcomes • Refinement 30
  30. 30. More information Oscar Morales • • 703-305-5440 Latest on Social Media at EPA: 31
  31. 31. Question & Answer Thank you to our moderator, Kathleen Smith of ClearedJobs.Net! Participants: to ask your question, press *1
  32. 32. Upcoming Young AFCEA Bethesda Events: THE FEDERAL TECHNOLOGY VIRTUAL PODIUM SERIES o June Webinar Topic: Data Center Consolidation o Sponsorships Available! For only $1,500 and includes: o Each sponsor will be assigned the webinar (topic/speaker) of their choice where they will have 2-3 minutes to tell the audience what their company is doing in that specific area (i.e. cyber). The sponsor will be moderating this webinar as well — introducing the government speaker, facilitating Q&A, etc. Topics are chosen on a first-come, first-serve basis. o Sponsors will have the chance to assist the Programs Committee in reaching out to potential government executives for upcoming webinars. o All sponsors will be included on all of the AFCEA flyers, newsletters, email blasts, website, etc. for each webinar.. 7th ANNUAL CHARITY GOLF TOURNAMENT SAVE THE DATE for Monday, June 13th, at the Hidden Creek Country Club located in Reston, Virginia. Proceeds will benefit University of Maryland and Montgomery College IT scholarship funds. Registration and sponsorship details are coming soon. 4th ANNUAL SENIOR GOVERNMENT EXECUTIVE DINNER Young AFCEA Bethesda will host our 4th Annual Senior Government Executive Dinner on Wednesday, July 27. This evening provides a venue for informal conversation between government and industry leaders to discuss the latest topics in government IT and communications. The evening will begin with a reception where attendees will have the opportunity to interact with all of the government leaders. Dinner will follow, with one senior government executive seated at each table. If you’re interested in getting involved with YAFCEA Bethesda, please visit our website or contact Vanessa Meccarielli at or 202-746-7776 or Stewi Downer at or 202-942-8930.