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How to Be an Effective Online Spokesperson

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Scott Monty
Scott Monty

Presentation on basic guidelines to becoming an effective online spokesperson for your company. Given to the Toledo chapter of the PRSA on September 4, 2009.

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How to be an Effective Online Spokesperson Scott Monty (@ScottMonty) Global Digital Communications Ford Motor Company (@Ford)
Who am I?
 
 
 
Why Ford?
 
 
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Have the support of senior leadership
Bring Legal in early & often
 
Establish your approach – branded, personal or blended
 
Remind people that results are not instantaneous
It’s more than one person’s job
Know where to get involved
Know when to get involved
People will start to notice.
 
 
 
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b_d_solis i_can_has_elsker DaDaAce CC_Chapman Star0nfire I Hear of Sherlock Photo credits (Flickr):
How you can reach me Twitter : http://twitter.com/ScottMonty Web : http://www.scottmonty.com Facebook : http://facebook.com/scottmonty

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How to Be an Effective Online Spokesperson

Editor's Notes

  1. It was our goal to be the #1 social automotive brand within three years. We achieved it in 6 months. Now, the goal is to be the world’s leading social brand. Period. It will happen through leadership. This is not about technology; it’s about culture change and leading an organization. We have the senior support. Our CEO, CMO and even our General Counsel are rooting for us and want to get involved.