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Ford Toledo Prs Aeffective Online Spokesperson Scott Monty

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Learn more about how to use Automotive Digital Marketing to sell more cars at http://www.automotivedigitalmarketing.com/

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Ford Toledo Prs Aeffective Online Spokesperson Scott Monty

  1. 1. How to be an Effective Online Spokesperson Scott Monty (@ScottMonty) Global Digital Communications Ford Motor Company (@Ford)
  2. 2. Who am I?
  3. 6. Why Ford?
  4. 9. <ul><li>Getting Started </li></ul><ul><li>Have the support of senior leadership </li></ul><ul><li>Bring Legal in early & often </li></ul><ul><li>Establish your approach – branded, personal or blended </li></ul><ul><li>Remind people that results are not instantaneous </li></ul><ul><li>It’s more than one person’s job </li></ul>
  5. 10. Have the support of senior leadership
  6. 11. Bring Legal in early & often
  7. 13. Establish your approach – branded, personal or blended
  8. 15. Remind people that results are not instantaneous
  9. 16. It’s more than one person’s job
  10. 17. Know where to get involved
  11. 18. Know when to get involved
  12. 19. People will start to notice.
  13. 23. <ul><li>Guidelines : </li></ul><ul><li>Listen first </li></ul><ul><li>Listen some more </li></ul><ul><li>Reply in context </li></ul><ul><li>Be respectful </li></ul><ul><li>Have resources at the ready </li></ul><ul><li>You're always on the record </li></ul><ul><li>Be human </li></ul><ul><li>Have a sense of humor </li></ul><ul><li>Don't take it personally </li></ul>
  14. 24. b_d_solis i_can_has_elsker DaDaAce CC_Chapman Star0nfire I Hear of Sherlock Photo credits (Flickr):
  15. 25. How you can reach me Twitter : http://twitter.com/ScottMonty Web : http://www.scottmonty.com Facebook : http://facebook.com/scottmonty

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