Alison Freeman, Partner and Global Communications Trainer at FreemanHughes, presents a training session specifically crafted for hiring managers and talent professionals. You'll learn how to: • Identify the leadership requirements associated with building a personal brand • Build a personal brand that can help you meet your career goals • Change the way management perceives you • Use communication strategies and tricks that can influence others LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. Visit us at linkd.in/1TMUc7Q

1. Master Your Personal Brand to
Advance Your Career
©2013 LinkedIn Corporation. All Rights Reserved.

2. Professionals use LinkedIn for
Knowledge
The definitive professional
publishing platform
Network
We connect the world’s
professionals
Identity
The professional
profile of record

3. Your followers
& your brand
Nurture target
audiences
Do what you
do best
Build Engage Recruit
Visit: business.linkedin.com/talent-solutions

4. Followers
Time
Relevant
Jobs
Career
Pages
Targeted
Media
Employee
Ads
Recruiter
Content
Updates
BUILD ENGAGE RECRUIT
Call: 855-655-5653
or visit: linkd.in/1TMUc7Q

5. Master Your Personal Brand to Advance
Your Career
​Alison Freeman
​Partner
​FreemanHughes
​LinkedIn:
​www.linkedin.com/pub/alison-krasner-freeman/10/b9b/55b
​Twitter:
​@FHCommsCoach
​@freeman_hughes
Facebook:
FreemanHughes

6. Your Brand Is Your Most
Valuable Asset
Be Thoughtful & Strategic
In How You Develop It

7. Your personal brand is
what people say about you
when you leave the room.

9. What does your style say about YOU - your personal BRAND?
No, I’m not busy
now…what’s up?
It’s all about me.
It’s a fascinating subject.
What do you think about me?
I want
to crawl in
a hole. Do they
know that I’m
shaking?
Isn’t being
smart,
enough?
I’ll get to
the point,
someday.
This guy soooo
needs a reality
check!
I know all the
answers before
you ask the
questions!

10. Visual
55%
Vocal
38%
Verbal
7%
Albert Mehrabian PhD
Journal of Personality and Social Psychology, 1967
Scary…huh?

12. ++
= your personal brand

13. Purposeful Engagement - Be Intentional

14. Purposeful Engagement - Be Intentional
IN MEETINGS
✦No-phone zone - laptops too
✦Be early
✦Be prepared
✦Lean in
✦Smile (if appropriate)
✦Take inventory of yourself & others
✦Honor the time (it’s money)

15. https://youtu.be/Ks-_Mh1QhMc

16. Purposeful Engagement - Be Intentional
IN PRESENTATIONS
✦Power Point is NOT the star of the show - YOU ARE!
✦Too much information means you’re not prepared.
✦Use the B button (fades to black) to re-connect with
your audience (available on all qwerty keyboards).
✦Less is always more - keep your slides visual.
✦BREATHE LIFE INTO YOUR DATA.

17. Purposeful Engagement - Be Intentional
IN PRESENTATIONS
youtu.be/9hUIxyE2Ns8

18. Simplicity + Passion + Execution = Succes
Steve Jobs, Apple Founder & CEO
2007, iPhone launch
youtu.be/9hUIxyE2Ns8

19. Duarte Rocks…

20. ++
= your personal brand

22. https://youtu.be/fRItG9G1rb4

23. The Act of Listening is the MOST Thoughtful
Thing You Can Do

24. The Act of Listening is the MOST Thoughtful
Thing You Can Do
Closed Ended Question:
Do you feel like we’re making progress?
Open Ended Question:
How do you feel about the progress
we’re making?
or
What do you think we could do to make
better progress?

25. The Act of Listening is the MOST Thoughtful
Thing You Can Do
Closed Ended Question:
Does our business impact your life?
Open Ended Question:
How does our business impact your life?
or
Tell me about the impact our business has
on your life…

26. The Act of Listening is the MOST Thoughtful
Thing You Can Do
Closed Ended Question:
Do you like your job?
Open Ended Question:
How do you feel about your current assignment?
or
Tell me the pros and cons of your current position….

28. ++
= your personal brand

29. Embrace
structured
feedback - we all
make mistakes
- a wise person learns from his mistakes,
a wiser person learns from others

31. https://youtu.be/iCvmsMzlF7o

32. Connect with
your Audience -
ALWAYS
-Storytelling is the best way to pull your
audience into your message versus pushing
the
data down their throats.

33. Put THEM First…

34. Put THEM First…OR ELSE!

35. Be Clear About
Your Vision & Your
Message

36. Are we clear?

41. https://youtu.be/sioZd3AxmnE

43. At FreemanHughes, our passion is coaching
executives to achieve communication excellence
beyond their expectations.
Call
214-296-9700 x200
or visit
freemanhughes.com/contact/
LinkedIn Talent Solutions offers a full suite of
tools to help you find, attract, and hire top
candidates. Contact us to learn more.
Call
855-655-5653
or visit
linkd.in/1TMUc7Q