Lindy asimus social media for business introduction

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Social media is just a component of an online strategy that should support your business marketing and positioning as well as your ability to improve profits! If you'd like to know more contact Lindy Asimus

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Lindy asimus social media for business introduction

  1. 1. Social Media & Business An Introduction
  2. 2. Social Media Is…
  3. 3. Social Media Is… <ul><li>People + Communication </li></ul><ul><li>In other words… </li></ul><ul><li>Relationships. </li></ul>
  4. 4. Social Media Is… <ul><li>The New Bush Telegraph. </li></ul>
  5. 5. We Love To Communicate <ul><li>. </li></ul>
  6. 6. Twitter The New ‘Notificator’ <ul><li>Tweet in 140 Characters </li></ul><ul><li>. </li></ul><ul><li>140 Ch </li></ul>
  7. 7. This Many Reasons <ul><li>9 Million </li></ul><ul><li>Australians </li></ul><ul><li>Led by Facebook & Twitter, Global Time Spent on Social Media Sites up 82% Year over Year* </li></ul><ul><li>*Nielson Company March 2010 </li></ul>
  8. 8. 5 Reasons To Care <ul><li>People </li></ul><ul><li>Visibility </li></ul><ul><li>Reputation </li></ul><ul><li>Control The Message </li></ul><ul><li>Knowledge </li></ul>
  9. 9. People <ul><li>Find People </li></ul><ul><li>Be Found By People </li></ul><ul><li>Hire the best People </li></ul><ul><li>Learn from the best People </li></ul><ul><li>Show up as the best People! </li></ul>
  10. 10. Visible <ul><li>Your local business now competitive. </li></ul><ul><li>Size no barrier to entry </li></ul>
  11. 11. Reputation <ul><li>Know what the talk is. </li></ul><ul><li>“ The reputation of a man is like his shadow: it sometimes follows and sometimes precedes him, it is sometimes longer and sometimes shorter than his natural size” </li></ul><ul><li>~ French Proverb </li></ul>
  12. 12. Control <ul><li>“ If we don't define ourselves, we are going to let others define us.” </li></ul><ul><li>~Leonard Cohen </li></ul>
  13. 13. Knowledge <ul><li>Industry </li></ul><ul><li>Competitors </li></ul><ul><li>Exemplars </li></ul><ul><li>Market </li></ul><ul><li>Customers </li></ul><ul><li>Prospects </li></ul>
  14. 14. Tools of Social Media <ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><li>Websites </li></ul><ul><li>Social Media Platforms </li></ul><ul><li>Newsletter opt-in </li></ul><ul><li>Fora </li></ul>
  15. 15. Common Platforms <ul><li>Blogger & Wordpress </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook Fan Pages </li></ul><ul><li>Specialist Networks </li></ul><ul><li>Linkedin </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul>
  16. 16. It Looks Like This
  17. 17. But Really… <ul><li>The focal point is The Conversation. </li></ul>
  18. 18. Starting Point <ul><li>Assess current position. </li></ul><ul><li>How? </li></ul>
  19. 19. You Need To Decide… <ul><li>Do You Want To Engage With Your Market? </li></ul><ul><li>Do You Want To Expand Your Marketplace? </li></ul><ul><li>Do You Want To Sell More Stuff? </li></ul>
  20. 20. It Looks Like… <ul><li>Not Everyone Does. </li></ul>
  21. 21. 3 Examples At 1 Tweetup <ul><li>Where a local merchant was sought online to provide a significant purchase, right now… </li></ul><ul><li>And in each case – no local business represented online to make the sale. </li></ul>
  22. 22. Anybody Home? <ul><li>Why Can’t Lindy Buy A Mower Online? </li></ul>
  23. 23. Where Are The Businesses? <ul><li>Why Can’t Gordon Order Timber Online From A Local Supplier? </li></ul>
  24. 24. Where Are The Businesses? <ul><li>Why Can’t Stephanie Buy Turf Locally Online? </li></ul>
  25. 25. Local Business Online <ul><li>Your Website – Does it work? </li></ul><ul><li>Social Media can drive more traffic to your site. </li></ul>
  26. 26. Consider Carefully <ul><li>What do you want? </li></ul>
  27. 27. Social Media For Business <ul><li>Starts with your website </li></ul><ul><ul><li>Do you have one? </li></ul></ul><ul><ul><li>Does it do what it should? </li></ul></ul><ul><ul><li>Do you know what it should do? </li></ul></ul><ul><ul><li>What do you need to make it work? </li></ul></ul><ul><ul><li>Do it! </li></ul></ul>
  28. 28. First Steps <ul><li>Vision + Strategy </li></ul><ul><li>Select platforms </li></ul><ul><li>Implement action plan </li></ul><ul><li>Monitor + Develop </li></ul>
  29. 29. <ul><li>Integrate </li></ul><ul><li>Your </li></ul><ul><li>Marketing </li></ul>Think Smart
  30. 30. Case Study <ul><li>Kogi BBQ + Twitter </li></ul>
  31. 31. Kogi BBQ
  32. 32. #socialmedia4biz
  33. 33. #socialmedia4biz <ul><li>Online </li></ul><ul><li>+ </li></ul><ul><li>Offline! </li></ul>
  34. 34. Lifetime Value
  35. 35. Recapping… <ul><li>Multiple ways of engaging </li></ul><ul><li>Get Feedback </li></ul><ul><li>Be Responsive </li></ul><ul><li>Online + Offline </li></ul><ul><li>Promote + Engage </li></ul><ul><li>Work From A Sound Strategy! </li></ul>
  36. 37. Business Coaching <ul><li>Social media marketing is just one area where Lindy Asimus can help you review your business and plan a strategy to promote your business and become more profitable. </li></ul><ul><li>Contact </li></ul><ul><li>[email_address] </li></ul>

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