Schipulite Katrina Kokoska speaks at Hubmed's Health Care Communications Summit on Social Media basics for Health Care organizations.

1. Understanding Social
Media
Katrina Kokoska
@kkokoska // kkokoska@schipul.com

2. What We’ll Cover
• Using Social Media as Yourself
– What is Social Media?
– Being Aware of Your Privacy Settings
– The Anatomy of Facebook and Twitter
• Using Social Media as an Organization
– Tips and Tricks for a Solid Social Media Foundation
@kkokoska

3. What is Social Media?
Social media is an ever-growing and evolving
collection of online tools and toys, platforms
and applications that enable all of us to
interact with and share information.
Increasingly, it’s both the connective tissue
and neural net of the Web.
- Ann Handley, Marketing Profs
@kkokoska

4. In Numbers
• Facebook
– 1 billion users
– 600 million mobile users
– > 42 million pages
– 9 million apps
• Twitter
– 140 million users
– 53% of Twitter users are new
@kkokoska

5. Facebook v. Twitter
@kkokoska

6. Social Media Anatomy 101: Privacy Settings
@kkokoska

7. Social Media Anatomy 101 : Facebook Vocab
• Timeline: Stream of content seen on a page or person’s
individual page.
• Newsfeed: Your stream of important, opt-in content.
• Ticker: Where Facebook places content that didn’t
make it to your NewsFeed.
• Tag: Linking someone else’s profile to your post. Posts
to their timeline/friends’ newsfeeds.
@kkokoska

8. Cover Photo
Profile Picture
About You Highlights
Status Update
Recent Activity
Your Friends
My Sad Dog
Pics of You
@kkokoska

9. @kkokoska

10. @kkokoska

11. Social Media Anatomy 101 : Twitter
Vocab
• DM: Direct Message. You can only send to folks
who follow you.
• Hashtag (#): Used before relevant keywords to
categorize Tweets so they show more easily in a
Twitter search.
• Tiny URLs: URLs created by using a shortener.
(bit.ly)
• RT: Retweet
• Tagging: Using @username
@kkokoska

12. @kkokoska

13. @kkokoska

14. Tips: Using Facebook for Your Organization
1. Secure a user friendly URL (ex.
www.facebook.com/yourorgname)
2. Use your cover photo wisely
3. Add your website address in the About
Section
4. Make use of page-specific features
(milestones, highlights, offers…)
@kkokoska

15. @kkokoska

16. Questions? Contact Me!
Katrina Kokoska
@kkokoska
kkokoska@schipul.com