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CATA Conference - Twitter Presentation

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  1. 1. Marketing… and Twitter… and You... OH MY! Follow the Yellow Brick Road to Social Media Success
  2. 2. What is Social Media?
  3. 3. What is Social Media?From Wikipedia: • Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
  4. 4. What is Social Media?From Wikipedia: • Social media uses Internet and web- based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).
  5. 5. Social Media Platforms Social media sites fall into different categories: Social “bookmarking” sites such as: a) Digg b) reddit c) StumbleUpon d)
  6. 6. Social Media Platforms
  7. 7. Social Media Platforms
  8. 8. Social Media Platforms Identity-based sites are totally based on who you are and the type of business you’re in and are based on connecting with networks of friends, associates and contacts you know.
  9. 9. Social Media Platforms The Brainiac of Social Networking
  10. 10. Social Media Platforms Finding the heart and soul of peopleand their businesses
  11. 11. Social Media Platforms Your own personal Blog is an identity- based social media site if you open up comments.
  12. 12. Social Media PlatformsMessage boards, forums, and newsgroups (such as Yahoo! Groups and Google Groups – think about how long news groups have been around)
  13. 13. Social Media Platforms And then there’s Twitter…
  14. 14. Social Media Platforms It takes courage to build a following
  15. 15. What is Twitter? Considered a micro-blogging network •Great place to research trends •Wonderful for sharing ideas •Excellent for getting the word out about what you do
  16. 16. How to use Twitter Let’s take a look at: •Writing Posts •Implementing Hashtags •Direct Messaging •Retweeting •Organizing Followers with Lists
  17. 17. Writing Posts
  18. 18. Writing Posts Sharing ideas 140 characters at a time
  19. 19. Writing Posts Sharing ideas 140 characters at a time
  20. 20. Hash Tags - # Hash tags allow you to search for topics on which people are tweeting and for which you are interested
  21. 21. Direct Messages Direct Messaging allows you to communicate with one person directly
  22. 22. Retweets Retweeting is how you share tweets you like with your followers
  23. 23. Retweets
  24. 24. Retweets Tag that indicates this post was retweeted by you
  25. 25. Twitter Lists Adding followers to a list
  26. 26. Social Media Marketing Create new lists to organize your followers
  27. 27. Tweetdeck Tools You can see who is talking about you and reply back to them
  28. 28. I’ll get you my pretty!
  29. 29. Virtual Tweeting: Round 1 • Use Wizard of Oz persona to attract others and build a Twitter following. • 140 character limit. • Share messages in group.
  30. 30. Virtual Tweeting: Round 2• Hashtags (#keyword) #ObamaCare• Create searchable #GoldRush categories #Thanksgiving• Popularity → trending topics #Christmas #Congress• Detect local trends #Herman Cain
  31. 31. Round 2 Challenge1. Create message with #hashtag. 2. Share with group
  32. 32. Virtual Tweeting: Round 3• The power of influence by name dropping• @Mentions (@username) track the influence of your Twitter messaging (& others)
  33. 33. Round 3 Challenge1. Write new message using @Mention of Wizard of Oz character.2. Post your message under that character’s name on the wall.
  34. 34. Virtual Tweeting Round 4 • Like a Tweet? Retweet!! • Share info quickly with a large audience of followers. • Going viral … repetition … repetition
  35. 35. Round 4 Challenge1. Review others’ messages. 2. Place dots on 2 to retweet.
  36. 36. ShareLearnings
  37. 37. Final Words:Stepping Out
  38. 38. Social Media MarketingFocus on the Basics • Remember, Social Media is about helping others • Make sure to temper self promotion with a healthy dose of useful (You don’t want to be information for your viewed negatively followers. It will pay off by promoting yourself in the long run! too much.)
  39. 39. Social Media Marketing 1. Employ the 80/20 rule: 80% content that will help others, 20% or less self- promotion
  40. 40. Social Media Marketing 2. Craft an appropriate Twitter Policy, and encourage your employees to sign up for accounts on Twitter.
  41. 41. Social Media Marketing 3. As the owner of your business, register your @companyname and use it for all your tweets.
  42. 42. Social Media Marketing 4. Use Twitter Search to find and respond to tweets about your products or your brand.
  43. 43. Social Media Marketing 5. Ask for feedback on your products and then follow up with the responses you get.
  44. 44. Social Media Marketing 6. Start with one platform and become comfortable before adding another
  45. 45. Social Media Marketing 7. Establish your goals for Social Media and develop your profile and content around that goal
  46. 46. Social Media Marketing 8. Share information and become an authority within your specialization
  47. 47. Social Media Marketing 9. Make sure you use terminology that will optimize your profile to be found for your area of expertise
  48. 48. Social Media Marketing 10. Add upcoming events and share them with your “friends”
  49. 49. In no time you’ll be following theyellow brick road to Twitter success!
  50. 50. Questions?
  51. 51. Thank you!
  52. 52. Contact InformationColleen Wright Tamara GilbertSearch Engine Academy NW Creative Openings 503-656-8910 www.