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E245 autonomow week7
 

E245 autonomow week7

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    E245 autonomow week7 E245 autonomow week7 Presentation Transcript

    • Revenue Model
      Team Autonomow
      ENGR-245 – Week 7 Presentation
    • The Business Plan Canvas Updated
      • Technology Design
      • Marketing
      • Demo and customer feedback
      • Farming conventions.
      • Demo, demo, and demo!!
      • Proximity is paramount
      • Mid/Large Organic Farmers
      • Agricultural corporations
      • Weeding Service Providers
      • Mid/Large Conventional Farmers
      • Cost Reduction
      • Remove labor force pains
      • Eliminate bio-waste hazards
      • Research Labs
      • Equipment Manufacturers
      • Distribution Network
      • Service Providers
      • IP – Patents
      • Video Classifier Files
      • Robust Technology
      • Direct Service
      • Indirect Service
      • … then Dealers
      • Direct Service with equipment rental
      • ($1,500/d; 120d/yr )
      • Low density: $1,500/d
      • High density: $6,000/d
      Value-Driven
    • Customer Archetypes
    • Product Offering
      Daily rental: All Inclusive Weeding Kit
      Equipment
      Trainer/Operator
      Logistics
      Maintenance
      “I like it, because I need to pay for the equipment only
      when needed. Plus, you guys make sure the technology works“.
      “I like it, but once the technology is robust, I want to buy.”
      “I like it, because it allows us to test a new service in different
      small-acreage environments. Eventually, I want to buy.“
      Competition does asset sale with mixed success: one of
      the “Vincents” bought a Robocrop, but cannot operate it.
      competitor
    • Pricing
      Price customers are willing to pay depends on weed density
      Low-density field: $150 per acre High-density field: $600 per acre
      With a machine capacity of 10acre/day
       Price range of $1,500/day to $6,000/day
      Low density field and high-density field require different resolutions for the weed killing mechanism  differently equipped systems justify price differences
      Price table:
      Low-density: List price: $1,500/day
      High-density: List price: $6,000/day
      with up to 33% leeway for discounts
      (volume, price sensitivity)
      Robocrop : $171k (Four 40 inch beds)
      competitor
    • Revenue Milestones
      Tech II (High density)
      Tech I (Low density)
      $200k
      $400k
      $800k
      $1.0m
      $1.5m
      $100k
      Yr1: $1.0m
      Yr2: $7.0m
      Yr3: $15m
      Annual Revenue:
      • Revenue Drivers: # Machines, Billable Days, Rental Price (Low/high dens)
      • Gross margin: from 30%to 70% as we move from Tech I to Tech II
      • Break-Even after one year
    • Growth Path For Autonomow
    • CarrotBot
    • CarrotBot meets the Carrot Field
    • Q&A
      Q&A:
    • Weeding Costs > Pricing
      Backup
      $600/acre
      $150/acre
      List prices:
      High-Dens
      $600/acre
      Low-Dens
      $150/acre
      Up to 33% discount
      High
      Crop density
      Low
      $500/acre
      $100/acre
      Low
      High
      Weed density
      Crop
      Weed