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E245 autonomow week7

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Transcript

  • 1. Revenue Model
    Team Autonomow
    ENGR-245 – Week 7 Presentation
  • 2. The Business Plan Canvas Updated
    • Technology Design
    • 3. Marketing
    • 4. Demo and customer feedback
    • 5. Farming conventions.
    • 6. Demo, demo, and demo!!
    • 7. Proximity is paramount
    • 8. Mid/Large Organic Farmers
    • 9. Agricultural corporations
    • 10. Weeding Service Providers
    • 11. Mid/Large Conventional Farmers
    • 12. Cost Reduction
    • 13. Remove labor force pains
    • 14. Eliminate bio-waste hazards
    • 15. Research Labs
    • 16. Equipment Manufacturers
    • 17. Distribution Network
    • 18. Service Providers
    • 19. IP – Patents
    • 20. Video Classifier Files
    • 21. Robust Technology
    • 22. Direct Service
    • 23. Indirect Service
    • 24. … then Dealers
    • 25. Direct Service with equipment rental
    • 26. ($1,500/d; 120d/yr )
    • 27. Low density: $1,500/d
    • 28. High density: $6,000/d
    Value-Driven
  • 29. Customer Archetypes
  • 30. Product Offering
    Daily rental: All Inclusive Weeding Kit
    Equipment
    Trainer/Operator
    Logistics
    Maintenance
    “I like it, because I need to pay for the equipment only
    when needed. Plus, you guys make sure the technology works“.
    “I like it, but once the technology is robust, I want to buy.”
    “I like it, because it allows us to test a new service in different
    small-acreage environments. Eventually, I want to buy.“
    Competition does asset sale with mixed success: one of
    the “Vincents” bought a Robocrop, but cannot operate it.
    competitor
  • 31. Pricing
    Price customers are willing to pay depends on weed density
    Low-density field: $150 per acre High-density field: $600 per acre
    With a machine capacity of 10acre/day
     Price range of $1,500/day to $6,000/day
    Low density field and high-density field require different resolutions for the weed killing mechanism  differently equipped systems justify price differences
    Price table:
    Low-density: List price: $1,500/day
    High-density: List price: $6,000/day
    with up to 33% leeway for discounts
    (volume, price sensitivity)
    Robocrop : $171k (Four 40 inch beds)
    competitor
  • 32. Revenue Milestones
    Tech II (High density)
    Tech I (Low density)
    $200k
    $400k
    $800k
    $1.0m
    $1.5m
    $100k
    Yr1: $1.0m
    Yr2: $7.0m
    Yr3: $15m
    Annual Revenue:
    • Revenue Drivers: # Machines, Billable Days, Rental Price (Low/high dens)
    • 33. Gross margin: from 30%to 70% as we move from Tech I to Tech II
    • 34. Break-Even after one year
  • Growth Path For Autonomow
  • 35. CarrotBot
  • 36. CarrotBot meets the Carrot Field
  • 37. Q&A
    Q&A:
  • 38. Weeding Costs > Pricing
    Backup
    $600/acre
    $150/acre
    List prices:
    High-Dens
    $600/acre
    Low-Dens
    $150/acre
    Up to 33% discount
    High
    Crop density
    Low
    $500/acre
    $100/acre
    Low
    High
    Weed density
    Crop
    Weed

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