Team Autonomow proposes a revenue model for an autonomous weeding service using robotic equipment. They plan to demo the technology at farming conventions to generate interest from mid-large organic and conventional farmers as well as agricultural corporations. The product offering is a daily rental of an "all-inclusive weeding kit" including equipment, operator training, and logistics/maintenance. Pricing will depend on weed density, ranging from $1,500-6,000 per day. The goals are to reach $1 million in annual revenue in year 1, $7 million in year 2, and $15 million in year 3.

1. Revenue Model Team Autonomow ENGR-245 – Week 7 Presentation

3. Marketing

4. Demo and customer feedback

5. Farming conventions.

6. Demo, demo, and demo!!

7. Proximity is paramount

8. Mid/Large Organic Farmers

9. Agricultural corporations

10. Weeding Service Providers

11. Mid/Large Conventional Farmers

12. Cost Reduction

13. Remove labor force pains

14. Eliminate bio-waste hazards

15. Research Labs

16. Equipment Manufacturers

17. Distribution Network

18. Service Providers

19. IP – Patents

20. Video Classifier Files

21. Robust Technology

22. Direct Service

23. Indirect Service

24. … then Dealers

25. Direct Service with equipment rental

26. ($1,500/d; 120d/yr )

27. Low density: $1,500/d

28. High density: $6,000/dValue-Driven

29. Customer Archetypes

30. Product Offering Daily rental: All Inclusive Weeding Kit Equipment Trainer/Operator Logistics Maintenance “I like it, because I need to pay for the equipment only when needed. Plus, you guys make sure the technology works“. “I like it, but once the technology is robust, I want to buy.” “I like it, because it allows us to test a new service in different small-acreage environments. Eventually, I want to buy.“ Competition does asset sale with mixed success: one of the “Vincents” bought a Robocrop, but cannot operate it. competitor

31. Pricing Price customers are willing to pay depends on weed density Low-density field: $150 per acre High-density field: $600 per acre With a machine capacity of 10acre/day  Price range of $1,500/day to $6,000/day Low density field and high-density field require different resolutions for the weed killing mechanism  differently equipped systems justify price differences Price table: Low-density: List price: $1,500/day High-density: List price: $6,000/day with up to 33% leeway for discounts (volume, price sensitivity) Robocrop : $171k (Four 40 inch beds) competitor

33. Gross margin: from 30%to 70% as we move from Tech I to Tech II

35. CarrotBot

36. CarrotBot meets the Carrot Field

37. Q&A Q&A:

38. Weeding Costs > Pricing Backup $600/acre $150/acre List prices: High-Dens $600/acre Low-Dens $150/acre Up to 33% discount High Crop density Low $500/acre $100/acre Low High Weed density Crop Weed