Representation Theory

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Representation in Media (Gender)
Dyer's typography
Berger (1972)

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Representation Theory

  1. 1. Representation<br />Theory<br />
  2. 2. Gender representation<br />Berger (1972)<br />“Men act and women appear. Men look at women. Women watch themselves being looked at.”<br />Do you agree with Berger’s statement from the 1970s ?<br />Do you think gender representations have changed since then? <br />-And if so how?<br />Can you relate it to representations of gender from your Teaser and compare it to another existing real media product?<br />
  3. 3. Richard Dyer’s Typography (1985)<br />Re-presentation<br />-this consists essentially of media language, the conventions which are used to represent the world to the audience;<br />Being representative of-<br />-the extent to which types are used represent social grou(consider stereotypes);<br />Who is responsible for the representation (Institution creating the text’s influence)<br />This is controversial as it is mostly the men in the Industry responsible for the gender representation;<br />What does the audience think is being represented to them?<br />-as we see with our preferred readings, audiences often make different readings from the same text.<br />
  4. 4. Representation<br />In response to the theories of representation you have looked at answer the following questions with regards to your own product juxtaposed to a real media text:<br />Identify characters within the product to discuss (event / issue )<br />What representation concepts are highlighted? (e.g. race, gender, cultural attitudes etc.)<br />What representations have been generated?<br />Discuss the specific elements of character <br /> representation (i.e. mode of address, facial expression<br />clothing, behaviour etc.)<br />Are there any stereotypes?<br />Does the product conform to or go against dominant<br /> ideologies<br />

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