Representation Theory


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Representation theory.

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Representation Theory

  1. 2. What is this?
  2. 3. Representation ‘ the process by which the media present the ‘real world’ (Rayner)
  3. 4. Key Point - Selection <ul><li>everything in the media is a representation – everything we see is being represented. </li></ul><ul><li>the selection process is: </li></ul><ul><li>The decision over what is chosen to be represented and what is rejected; </li></ul><ul><li>The choices made when organising the representation: </li></ul><ul><li>The options taken to focus the audience in a certain way. </li></ul>
  4. 5. Questions we would ask when analysing representations: <ul><li>WHO or WHAT is being represented? </li></ul><ul><li>HOW is the representation created? </li></ul><ul><li>WHO has created the representation? </li></ul><ul><li>WHY is the representation created in that way? What is the intention? </li></ul><ul><li>WHAT is the effect of the representation? </li></ul>
  5. 6. Gatekeeping <ul><li>A theorist called White (1961) spoke of the ‘gatekeepers’ - that is the people who are part of the decision making process in the </li></ul><ul><li>construction of media texts. </li></ul><ul><li>Who do you consider to be gatekeepers? </li></ul>
  6. 7. The Constructionist Approach <ul><li>A useful way of thinking about representation is that the meanings </li></ul><ul><li>are created by the relationship between the producers, the text and </li></ul><ul><li>the audience: </li></ul><ul><li>The representation is constructed with a set of ideas and values </li></ul><ul><li>(producer’s intent/ intended meaning ) </li></ul><ul><li>The context of the representation is part of the representation (media language choices, anchorage, media form, placement/ location, genre expectations etc.) </li></ul><ul><li>The audience reacts to this representation and this depends on </li></ul><ul><li>their own personal interpretational context: age, gender, political/ </li></ul><ul><li>religious beliefs, nationality etc. ( negotiated meaning) </li></ul>
  7. 8. Richard Dyer - The Matter Of Images <ul><li>Dyer said: ‘How we are seen determines how we are treated, how we treat others is based on how we see them. How we see them comes from representation.’ </li></ul>
  8. 9. Task 250 – 500 words <ul><li>Q. Analyse a moving image text which represents you (your age group, your gender, your race, your religion). How accurate are these representations? </li></ul><ul><li>Who do you think is creating the representation? </li></ul><ul><li>Is it someone like you? </li></ul><ul><li>Try and include the three theorists covered today. </li></ul>