i-doc talk for ESoDdoc 2013
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i-doc talk for ESoDdoc 2013



This is the talk that I gave to ESoDoc on September 2013. Feel free to get inspired, but do reference me if you use it!

This is the talk that I gave to ESoDoc on September 2013. Feel free to get inspired, but do reference me if you use it!



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    great that you published this slide.
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i-doc talk for ESoDdoc 2013 i-doc talk for ESoDdoc 2013 Presentation Transcript

  • by Sandra Gaudenzi i-docs.org i-docs: why, how and how much
  • A linear documentary is a creative treatment of actuality An i-doc is non linear interactive
  • Defining i-docs Any project that intends to document the real, and that does so by using digital interactive technology, can be called an i-doc.
  • i-docs as a proposition to enter into a dynamic world and to change it to a certain degree (depending on the level of agency given to the user) From: One millionth Tower, NFB, 2012
  • Agency ‘the satisfying power to take meaningful action and see the results of our decisions and choices’ (Janet H. Murray, Hamlet on the Holodeck,1997:126)
  • Agency satisfying power choices
  • Agency power + choices = change feed-back loop
  • the feed-back loop of interactivity goes beyond the user-computer ... and so does your i-doc!
  • The Living documentary 1. effect/impact does not stop at user- computer 2. not human centred approach, but systemic 3. levels of aliveness = levels of doing (impact) 4. aptitude to self-organize, to adapt to their environment, and to change it 5. life and death of an i-doc
  • i-doc as a relational & living entity Put the emphasis what it makes you DO (rather than what it SAYS to you)
  • How to create an i-doc?1/3 PRE-PRODUCTION: 1. Ponder if interactivity is necessary. What is it adding? What is its purpose? 2. Include interactive strategy from start. 3. Minimum team:  Film maker (content producer)  interactive designer  Coder  MORE: social media manager, story architect 4. Brainstorming sessions (all included) 5. Feasibility study (technical & financial)
  • DEVELOPMENT: 1. Story architecture & platforms 2. Budget 3. Storyboarding & look and feel 4. Content mapping & production schedule 5. Coding (tailor made or choice of tools) 6. Testing (iterative prototyping) How to create an i-doc?2/3
  • LAUNCH: 1. Marketing strategy 2. Social media strategy 3. Launch strategy (beta, soft, progressive…) LIFE: - Moderation - Social media communication - Analytics - Changes DEATH: - Designing for an end How to create an i-doc?3/3
  • TOOLS • Zeega • PopcornJS • 3WDoc, Klynt, Djehouti • Storyplanet • Wix • Korsakow • Conducttr (see TMtoolkit or i-Docs)
  • FINANCE 1/3 THE BIG PLAYERS: - EU Creative Europe 2014 (ex Media Fund) up to Euros 150,000 - TFI New Media Fund $50,000 to $100,000 (6 non- fiction, social issue media projects which go beyond traditional screens) - Co-produce with NFB or Arte - National entities: CNC (Fr), Arts Council (UK), Creative England (UK) etc…
  • THE NEW PLAYERS: - Online Magazines/papers (Le Monde, The Guardian and Firestorm, NYTimes and Snowfall or Highrise) - YouTube (see Life in a Day) - Google (think Google glasses) - Kickstarter & IndiGogo (see Tmtool kit for more on crowdsourcing) FINANCE 2/3
  • ALTERNATIVE ROUTES: - NESTA Digital R&D Fund (up to £125,000 for International academic research attached to a project) - City Festivals & exhibitions (ex: Geneva) - Partner with digital companies (ex: Defense d’Afficher) - Sponsoring relatd to the topic (ex: Las voces de la memoria) THE FUTURE: - The i-Doc entrepreneur - New business models (apps, I love your work booking model etc…) FINANCE 3/3
  • SMALL budget examples 1/4 done with Storyplanet
  • SMALL budget examples 2/4 done with tumblr
  • SMALL budget examples 3/4 made with Zeega
  • SMALL budget examples 4/4 made with Popcorn
  • Must check links: - i-Docs and i-Docs Resources - The Transmedia Resources Kit • NFB/interactive - a portal through which to browse all of National Film Board of Canada’s i-docs projects to date. • DocShift – the most comprehensive archive of i-docs to date, by the Documentary Organization of Canada. • idfa DOCLAB - show-casting the amazing international range of webdocs presented at idfa DOCLAB so far. • TFI Sandbox – all the projects sustained by the Tribeca Film Insitute… and more. • Arte Webproductions - the entire collection of webdocs produced by Franco-German television Arte.
  • Thank you www.interactivedocumentary.net