The document outlines key lessons learned about the importance of storytelling in the context of technology and design. It emphasizes that storytelling is essential for meaning-making, highlights the evolution of audience roles in media, and underscores the need for user experience design in storytelling. Additionally, it encourages interactivity, clear success indicators, and the importance of listening in the storytelling process.

1. @fromthehip
Stories + Technology + Design
10 Things I Have Learned

2. Stories are important
1

3. “I think stories are necessary, just as necessary as
food and love. It’s how we make meaning of our lives.”
- Chimamanda Ngochi Adichie

4. Tell me and I will forget,
Show me and I may remember,
Involve me and I will understand.

5. Technology has always
changed how we see
and talk about the world
2

7. Collaboration is hard
3

8. This slide was stolen from David Eads. Sorry David.

9. Agile Film User Soundtrack
Code Edit Design Jump-cut
GitHub Lens Iterative Close-up
Sprint Blocking Front-end Frame
Software Clip Bug-tracking Boom
Dev Zoom RefactoringVerite

10. The audience are makers and
the audience has an audience
4

11. ... fun things to do with the
people formerly known as the
audience

12. From this...

13. ...To This
Hacker
Activist
Gamer
Producer
Inventor
Blogger

14. Every time a new consumer joins this media
landscape a new producer joins as well,
because the same equipment - phones,
computers - let you consume and produce.
It's as if, when you bought a book, they
threw in the printing press for free...
- Clay Shirky, How Social Media Can Make
History

15. Authorship vs Openness
is a challenge
5

16. Authorship Openness

17. Fail Fast Forward
6

18. #tribecahacks

19. http://www.pbs.org/wgbh/pages/frontline/labs/i/
hazardoushospitals/

20. Transmedia can amplify local
voices
7

21. http://www.dadaabstories.org/

22. http://beta.18daysinegypt.com/

23. Digital Access
http://www.leagueofnannies.com/

24. User Experience Design is now
part of what we do as
storytellers
8

25. http://alma.arte.tv/en/

26. http://hollowthefilm.com/

27. Stories can be both software
and hardware
9

28. Stories as hardware

29. http://www.connectedsparks.com/

30. We need to show
interactive work,
not just talk about it
10

33. http://sandbox.tribecafilminstitute.org/

34. Of course as I was giving this talk I thought of many more
lessons I’ve learned. Here are just a few.
11. Learn to listen. Storytelling is as much about listening as
telling.
12. Make the interaction the story. For example the border
in Gaza/Sderot: http://gaza-sderot.arte.tv/
13. Be clear about your indicators for success. If you don’t
know what success means for your project, you may lose
your way.
14. Sometimes you should just delight your audience. Give
them things to do that make them feel wonderful.

35. Thank you
Merci
Ingrid Kopp
@fromthehip
www.tribecafilminstitute.org