What does Social-Tech Innovation look like?


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Presentation to the Institute of Fundraising Technology conference, May 2013

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  • Thanks – great group, privilage to talk with youWho are NTSo what are we looking for when we seek out social innovationSo what does this look like. I’ll give some positive examples in a mo, but first, I generally think it looks like thisWhy potential? But why not yet fulfilled?Still early, difficult, so we need to explore and discover together
  • Part of this is commissioning relevant research, documents and publications that can inform us, partners, future applicants and others working toward similar aimsWorking in partnershipDeveloping programmes of funding/investment
  • Open – not tied to a particular social challengeInnovation - complicated but brings together these things
  • Properties of technology – ways in which they can be used...
  • Frustration and potential (digi lit good, more to redesign
  • Starting point for this is that there are already lots of examples of how digi tech have changed the way we communicate, buy and sell etcPotential of digi tech –if we were to design how you access information now, knowing how much comp power you have in your pocket; design learning interactions; ways of reducing social isolation etc etc, perhaps we would do it differently.Moore’s law – tech to get into space! – with this growth – how would wWhe begin to design what social care, education, addressing poverty, environmental action could look like in 5 years time? What sort of action would you like to see in 5 years time – let’s start testing and developing it now.We can expect Moore’s law to continue – so EXPLORE if you have a super computer in your pocket, sensor devices in your hand and environment how would you address social challenges? OR, another way of looking at this (William Gibson, future’s already here its just not evenly distributed) – if we imagine more people have current smartphones, internet access, tablets etc – how would we design approaches?£500 tablet will cost under £100 in 4 years
  • .. . But this isn’t easy.
  • New way of thinking about problem – consumer product led, not always social mission led
  • DataCrowd
  • Aggregation and new routes to support
  • New design processes making the most of user co-designEric von hippel- user design most important. Process as important as product
  • Florence Nightingale diagram of the causes of mortality in the army in the east 1855
  • What does Social-Tech Innovation look like?

    1. 1. www.nominettrust.org.ukWhat does social-tech innovation look like?Institute of Fundraising Technology ConferenceMay, 2013Dan Sutch dan.sutch@nominettrust.org.uk@dansutch @nominettrust
    2. 2. To seek out, galvanise andsupport new, effective andwidely adopted solutions thattransform how we address bigsocial challenges through theuse of digital technology.• Social investments and grants of c£5m per year• Aim to demonstrate how digital technology can be used to redesign the way we addresspersistent social challenges•Aim to support (in addition to funding) to scale the social and economic impact•Foundation charity of Nominet – the .UK domain registry (10m+ .uk websites)Our mission
    3. 3. Research and Insight
    4. 4. The successful application of new ideas generatedat the intersection of insight and invention, whichleads to the creation of social or economic valueInsight understanding the context, histories and work of othersInvention finding and developing the best ideasApplication putting ideas into practiceValue capturing outcomes, impact and learningSocial Innovation
    5. 5. Redesigning our approach to social innovationAffordances ofdigital TechSocialEntrepreneurshipDesigning from‘first principles’Consider together, the:Affordances of digital technologyThe values & energy of socialentrepreneurship and social businessLook again at the challenges andredesign approaches
    6. 6. FRUSTRATING POTENTIALRedesigning how we address persistent social challenges through theuse of digital technologyA challenge to you
    7. 7. http://en.wikipedia.org/wiki/File:Transistor_Count_and_Moore%27s_Law_-_2011.svgMany examples of significanttech-driven/tech-enabledchanges – where for social-tech?
    8. 8. It’s not just a lack of space suits...The use of digital technology provides remarkableopportunities to redesign how we address persistent socialchallengesThis requires:• Creativity and imagination for how else we might addressthese issues• Risk taking and testing of these new approaches• Entrepreneurship and willingness• Aspiration, persistence and tenacity• (openness, collaboration...)
    9. 9. + redesign + affordances of tech + social ent?What can it look like?
    10. 10. History PinGlobal intergenerational site, 40,000 contributors, 600,000 app usersPeoria Hist Soc 1.4 mill hits to website, $14,000 image salesConsumer product led; incredible design; ‘social value’ built in
    11. 11. Brand new approach to exploring Big scientific questionsCancer Research UK + Zooniverse + youBig data; Crowd-sourced activity; shift from institution-owned activity to public activity, micro-tasksCell Slider
    12. 12. Aggregating resources, increasing awareness & access to digital making activitiesNew journeys for digital makingNominet Trust, Nesta, Mozilla plus many other partnersKranzberg’s 1st law of tech: Technology is neither good nor bad, nor is it neutralMake ThingsDo Stuff
    13. 13. www.innovationlabs.org.ukCo-design process with young people, mental health professionals, designers and tech experts7 projects now being developed by charities and design-tech teams
    14. 14. www.sparked.comMicro-volunteering –new ways of organising resources to address charitable needsSparked.com
    15. 15. Networked technologies, mass computational power enables us to make senseof huge data sets, providing new insight into challenges; how services are used;how to allocate resourcesMass computing power and data1855 ‘Diagram of the causes of mortality in theArmy in the East’ Florence NightingaleGreat British Public Toilet Map. TACT3 & RCA
    16. 16. To discover, to help demonstrate and test the potential of a new approachthat uses digital technology to address a persistent social challenge.Nominet Trust Open Innovation FundingDiscover by bfishadow ccFlickr
    17. 17. Open Innovation descriptionhttp://www.nominettrust.org.uk/how-to-apply/areas-investment/open-innovationHow to applyhttp://www.nominettrust.org.uk/how-to-apply/areas-investment/open-innovationApplication deadlineshttp://www.nominettrust.org.uk/how-to-apply/application-deadlinesFAQshttp://www.nominettrust.org.uk/faq/how-applyThis presentationhttp://www.slideshare.net/Dannno/io-ftechnologydsUseful linksMore descriptions of our Open Innovation programme, links to ‘how to apply’ and some further background info.
    18. 18. Dan Sutch dan.sutch@nominettrust.org.uk@dansutch @nominettrustDates soon for Nominet Trust web-chatsDates soon for Nominet Trust web-chats and pre-application eventsWhat examples do you know of social-tech innovations
    19. 19. Spring Giving www.spring-giving.org.uk research and insight into newtechnologies for givingThe Giving Lab www.thegivinglab.org experiments into new ways of using digitaltech to link to donor behaviourSidekick School www.sidekickschool..org medium/large size charities workingwith digital-tech design agency to increase income through digital products andservicesInnovation in Giving www.nesta.org.uk/giving Nesta/Cabinet Office programmeRaising IT www.raisingit.com platform that uses social networks and relationshipsto increase donationsMade with Jam www.madewithjam.org simple websites/CRM for charities,including payment mechanismsUseful links about technology and giving.