This is a presentation @joannespain and I (@samanthabell1 on twitter) gave to a government department here in Melbourne, Australia in December 2009. Enjoy, let me know what you think - leave a comment!

1. Web 2.0 tools and their application to business. By Samantha Bell & Joanne Spain www.samanthabell.com.au | www.joannespain.com

2. Today’s Presentation: 3. Intro What is 2.0 and how does it apply to SSA?“Mash-up” & user generated information examples Discussion What info & data could be crowd generated? Web2.0 tools – Live demos Enabling an environment that allows for Web 2.0. Group Discussion How do we enable that environment? Close 1. 2. www.samanthabell.com.au | www.joannespain.com

3. We intend to focus on three important aspects of Web 2.0: 3. Availability of data The tools Collaboration 1. 2. www.samanthabell.com.au | www.joannespain.com

5. 39% upload photos online.

6. 12% upload video online.

7. 11% write their own blog.

8. 5.6% use a micro-blogging service.December 2009; www.globalwebindex.net 93% of Social Media users believe a company should have a presence in Social Media (Cone, Business in Social Media study, September 2008) 42% of office workers between the ages of 18 and 29 discuss work-related issues on blogs and social networking sites (YouGov) 66% of surveyed organizations indicate that Web 2.0 is essential to maintaining their company’s market position (McKinsey) www.samanthabell.com.au | www.joannespain.com

9. Who is using Web 2.0 tools? 2/3 of the global internet population visit social networks Visiting Web2.0 Sites is now the 4th most popular online activity – ahead of personal email Time spent on Web2.0 networks is growing at 3X the overall internet rate, accounting for ~ 10% of all internet time(Nielsen, Global Faces & Networked Places, 2009) www.samanthabell.com.au | www.joannespain.com

10. Web 2.0 tools and their growth: “They’re entrepreneurial...more likely to be employed part-time (16% vs. 11% average)…and have an average income of US$58,000.” http://www.andersonanalytics.com/ www.samanthabell.com.au | www.joannespain.com

11. What is Web 2.0? A collection of tools and online spaces that assist individuals and business to accelerate their information and communication needs. Web 2.0 gets you to them! Getting involved! blogs, message boards, forums, industry sites etc www.samanthabell.com.au | www.joannespain.com

12. How does Web 2.0 work? Visualising the network. Community cluster. Interaction. Interaction is enabled via platforms such as blogs, media sharing, feeds, communities, mobile technology etc – people are meeting, connecting, organising, sharing and collaborating in unprecedented ways. www.samanthabell.com.au | www.joannespain.com

13. Current process: Data – Information – Knowledge. 3. www.samanthabell.com.au | www.joannespain.com

14. Web 2.0 tools allow data, information & knowledge to flow real-time between individuals & sectors: KNOWL KNOWL Greater sharing & collaboration between people and organisations Real-time communication, discussion, questioning, debate, input Real-time iteration and feedback loop enabled – increased feedback from sectors & public DATA INFO INFO DATA DATA Hospital SSA www.samanthabell.com.au | www.joannespain.com

15. Web 2.0 encourages ‘crowd’ generated data & information: DATA DATA DATA DATA INFO INFO Hospital SSA www.samanthabell.com.au | www.joannespain.com

16. Mash-ups – ‘crowd’ generated information. A web application that combines data or functionality from two or more sources into a single integrated application. http://www.ushahidi.com http://swineflu.ushahidi.com/ www.samanthabell.com.au | www.joannespain.com

17. Mash-ups – ‘crowd’ generated information. http://FixMyStreet.com www.samanthabell.com.au | www.joannespain.com

18. Mash-ups – ‘organisation’ generated information. http://www.builditback.org/ www.samanthabell.com.au | www.joannespain.com

19. Mash-ups – ‘organisation’ generated information. Building Commission CSIRO Institute of Architects INFO INFO KNOWL INFO INFO ANZ Flowerdale www.samanthabell.com.au | www.joannespain.com

20. We can get information; what about ‘crowd’ generated data? http://foursquare.com www.samanthabell.com.au | www.joannespain.com

22. How could we incentivize crowd generated data?www.samanthabell.com.au | www.joannespain.com

23. Web 2.0 tools allow data, information & knowledge to flow real-time between individuals & sectors: KNOWL KNOWL DATA INFO INFO DATA DATA Hospital SSA www.samanthabell.com.au | www.joannespain.com

24. Web 2.0 technologies: Let’s look at some of the tools! http://wave.google.com http://delicious.com http://slideshare.com http://blogger.com http://flickr.com http://twitter.com www.samanthabell.com.au | www.joannespain.com

25. http://wave.google.com www.samanthabell.com.au | www.joannespain.com

26. http://delicious.com www.samanthabell.com.au | www.joannespain.com

27. http://blogger.com www.samanthabell.com.au | www.joannespain.com

28. http://slideshare.com www.samanthabell.com.au | www.joannespain.com

29. http://flickr.com www.samanthabell.com.au | www.joannespain.com

30. http://twitter.com www.samanthabell.com.au | www.joannespain.com

31. Enabling an environment that allows for Web 2.0: 2. Hivemind: From hoarding to collaborating 1. Eco-system: From disparate silos to connected nodes 4. Metafilter: Finding meaning of all the noise. 3. Dynamic Signal: Communication ‘for work , not ‘as work’‘ www.samanthabell.com.au | www.joannespain.com

33. Application to your divisionwww.samanthabell.com.au | www.joannespain.com

34. Web2.0 - Three areas: 3. Availability of data The tools Collaboration 1. 2. www.samanthabell.com.au | www.joannespain.com

35. THANK YOU! Samantha Bell & Joanne Spain Social Media | Public Speaking | Training Follow us on twitter: @samanthabell1 & @joannespain www.samanthabell.com.au | www.joannespain.com