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The Flow of
Innovation
 Futurist
 Strategy advisor
 Author
@rossdawson
Flickr credit: Visual Artist Frank Bonilla
Networks everywhere
Brain Internet
Applications
Organisations Industries
Proteins Actors
Society
PoliticsContagion
Flow
Innovation
Organisations
Openness
Platforms
Leadership
Flow
Flickr credit: Joe deSouza
Transaction costs slide
Flickr credit: Grietje Haitsma
Modular everything
Latent demand and latent availability
Sensors everywhere
Flickr credit: Irargerich
Openness
Open technology
The cycle of society and technology
More open social attitudes
Flickr credit: Jeffrey Beale
Open access science
Standards are the foundation of openness
Innovation
Who does this man know?
The most connected actors
Innovation by recombination
“I put together elements that were
already there, but that’s what
inventors always do. You can’t make
up new elements, usually. The new
element, if any, was the combination,
the way they were used.”
Kary Mullis, Nobel Prize Winner, Chemistry, 1993
Domains for innovation
Product or Service
Marketing
Process
Organisation
Business model
Ideas from crowds
Connected products
Connected lighting
New distributor channels
APIs for marketing
Platforms
Platform business
Source:
Interbrand,
Marshall van
Alstyne
Distributed value creation
Fitness as a platform
Linking drivers and passengers
AI as a platform
Retail platforms
Flickr credit: Jack Torcello
Developing ecosystems
Organisations
The inside is the outside
Exposing data
Extending organisations’ capabilities
Bounded Unbounded
Corporate communication as platform
Source: Geoffrey Parker and Marshall van Alstyne, MIT
Building unique companies
Leadership
 Networked
 Flexible
 Responsive
 Integrated
 Extended
Successful organisations of the future
 Scalable
 Talented
 Open
 Innovative
Layers of data
Open
Trusted
Proprietary
Governance for transformation
Benefits Risks/ Concerns Risks of NOT
taking action
Productivity and
efficiency
Productivity loss Reduced
competitiveness
Staff satisfaction and
engagement
Loss of control Harder to attract
talented staff
Access to information
and processes
Information reliability Fragmentation of
information
Flexibility in work Systems security Unauthorized use of
technology
If you help to bring the networks to life…
Flickr credit: Lumeta/ jurvetson
…you will create success for yourself
Flow
Innovation
Organisations
Openness
Platforms
Leadership
APIDays Keynote: The Flow of Innovation

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