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Platform Strategy
Creating Exponential Value
in a Connected World
 Futurist
 Strategy advisor
 Author
@rossdawson
“Ranked by market value, 60 of the
world’s 100 largest corporations
earn at least half of their revenue
from platform mark...
Shifts
Strategy
Structure
Transition
Scalability
Organisations
Future
Shifts
Connectivity
Participation
Source:
We Are Social
Integration
Data at the core
Structure
Image credit: Grietje Haitsma
Multi-sided markets
Platforms
enable
value-creating interactions
between
external
producers and consumers,
based on an
open infrastructure
and...
Connecting producers and consumers
Share Apply
Deliver Use
Sell Buy
Pay Receive
Write Read
Lend Borrow
Create Use
Create C...
Positive feedback loops
More
users
More
value for
users
Positive feedback loops
Source: IES Development Institute
Winner takes most
Transition
Rise of platforms
Uber valuation
Source: AltMBA, CBInsights
Media as platform
Finance as platform
Source: Lending Club
Home as platform
Fitness as platform
Retail as platform
Flickr credit: Jack Torcello
Marketing as platform
Car as platform
Image credit: BMW
Water platforms
Blockchain as platform enabler
Flickr credit: chrisgj6
Strategy
Focus on external value creation
Unlimited scalability
Image credit: NASA
Governance
Participation
Value sharing
Regulation
Discovery Transactions
Trust
User experience
Key elements of platforms
Platform Strategy
Enable value-creating
interactions
Positive feedback
loops
Encourage external
innovation
Enhance existin...
Defining boundaries
Building platforms
Scalability
Building companies
Venture models
Financing
Ideas
Accelerator/
Incubator
Parallel
entrepreneur
Startup
services
Studio
Capital
OthersOwn
Cash...
Exponential organisations
Source: Exponential Organizations, Salim Ismail
Platforms for scalable ventures
Internal ventures
Success criteria
Team structures
Defined synergies
Core functions
Admini...
Organisations
Building external networks
Shifting to an external focus
Function Emerging role
Finance Measuring and accounting for distributed value
creation
HR Ma...
APIs to enable participation
Corporate communication as platform
Source: Geoffrey Parker and Marshall van Alstyne, MIT
Future
Value creation shifts to platforms
More efficient healthcare
The next generation of education
Image credit: One Laptop per Child
Cities are innovation platforms
Image credit: Roderick Elme
Government as enabling platform
Image credit: JJ Harrison
Shifts
Strategy
Structure
Transition
Scalability
Organisations
Future
Keynote slides: Platform Strategy Creating Exponential Value  in a Connected World
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Keynote slides: Platform Strategy Creating Exponential Value in a Connected World

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Slides for Ross Dawson's keynote at CeBIT Australia. For more see www.rossdawson.com

Published in: Business

Keynote slides: Platform Strategy Creating Exponential Value in a Connected World

  1. 1. Platform Strategy Creating Exponential Value in a Connected World  Futurist  Strategy advisor  Author @rossdawson
  2. 2. “Ranked by market value, 60 of the world’s 100 largest corporations earn at least half of their revenue from platform markets” - Prof. Thomas Eisenmann, Harvard Business School
  3. 3. Shifts Strategy Structure Transition Scalability Organisations Future
  4. 4. Shifts
  5. 5. Connectivity
  6. 6. Participation Source: We Are Social
  7. 7. Integration
  8. 8. Data at the core
  9. 9. Structure
  10. 10. Image credit: Grietje Haitsma Multi-sided markets
  11. 11. Platforms enable value-creating interactions between external producers and consumers, based on an open infrastructure and governance structures Adapted from: Platform Revolution, Parker, van Alstyne and Choudhary
  12. 12. Connecting producers and consumers Share Apply Deliver Use Sell Buy Pay Receive Write Read Lend Borrow Create Use Create Consume Create Use Make Use Product Service Content Money Apps Capital Reviews Information Designs Intellectual property
  13. 13. Positive feedback loops More users More value for users
  14. 14. Positive feedback loops Source: IES Development Institute
  15. 15. Winner takes most
  16. 16. Transition
  17. 17. Rise of platforms Uber valuation Source: AltMBA, CBInsights
  18. 18. Media as platform
  19. 19. Finance as platform Source: Lending Club
  20. 20. Home as platform
  21. 21. Fitness as platform
  22. 22. Retail as platform Flickr credit: Jack Torcello
  23. 23. Marketing as platform
  24. 24. Car as platform Image credit: BMW
  25. 25. Water platforms
  26. 26. Blockchain as platform enabler
  27. 27. Flickr credit: chrisgj6 Strategy
  28. 28. Focus on external value creation
  29. 29. Unlimited scalability Image credit: NASA
  30. 30. Governance Participation Value sharing Regulation Discovery Transactions Trust User experience Key elements of platforms
  31. 31. Platform Strategy Enable value-creating interactions Positive feedback loops Encourage external innovation Enhance existing value propositions Strongly broaden scope of participation Principles Marketplaces, facilitation, aggregation Single owner/ multiple owners Open vs bounded – participant selection criteria Boundaries of ecosystem collaboration and competition Positioning Value for participants Governance structures Transparency and information boundaries Address potential negative feedback loops Personalized value creation Design Orchestration and facilitation Community management User experience Reputation measures Data gathering and applied analytics Capabilities Single-sided/ two- sided growth incentives Promote participants Promote and support interactions Create value from participation Platform extension Growth
  32. 32. Defining boundaries
  33. 33. Building platforms
  34. 34. Scalability
  35. 35. Building companies
  36. 36. Venture models Financing Ideas Accelerator/ Incubator Parallel entrepreneur Startup services Studio Capital OthersOwn Cashflow
  37. 37. Exponential organisations Source: Exponential Organizations, Salim Ismail
  38. 38. Platforms for scalable ventures Internal ventures Success criteria Team structures Defined synergies Core functions Administration processes Metrics tracking Reusable software modules Replicable legal structures Core capabilities Startup processes Growth hacking Partnerships Resource allocation Talent Funding Brand Lessons learned Data Spin-offs Capital and cashflow Visibility Capabilities
  39. 39. Organisations
  40. 40. Building external networks
  41. 41. Shifting to an external focus Function Emerging role Finance Measuring and accounting for distributed value creation HR Managing external talent Marketing Catalysing external communities, including producers and developers IT Enabling secure multi-participant information flows Logistics Orchestrating external resources Supply chain Catalysing value creation within provider networks
  42. 42. APIs to enable participation
  43. 43. Corporate communication as platform Source: Geoffrey Parker and Marshall van Alstyne, MIT
  44. 44. Future
  45. 45. Value creation shifts to platforms
  46. 46. More efficient healthcare
  47. 47. The next generation of education Image credit: One Laptop per Child
  48. 48. Cities are innovation platforms Image credit: Roderick Elme
  49. 49. Government as enabling platform Image credit: JJ Harrison
  50. 50. Shifts Strategy Structure Transition Scalability Organisations Future

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